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23 Feb 2016
First Look

February 23, 2016

Hong Luo Abstract— In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act... View Details

Keywords: Sean Silverthorne

20 Nov 2012
First Look

First Look: November 20

the U.S. Department of Agriculture's approval of genetically modified organisms (GMOs), we find that product assessments by powerful stakeholders and peer agencies influence product approval and that their effects vary under different... View Details

Keywords: Sean Silverthorne

July 2005 (Revised July 2006)
Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details

Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States

July 1999 (Revised January 2000)
Case

Yahoo!: Business on Internet Time

By: Jan W. Rivkin and Jay R. Girotto

In the wake of major competitive moves, CEO Tim Koogle and his senior team at Yahoo!, an Internet portal, must decide whether and how to adjust their strategy. Following deals between AOL and Netscape, Excite and @Home, Infoseek and Disney, and Snap and NBS, Yahoo!... View Details

Keywords: Competitive Strategy; Growth and Development Strategy; Business Strategy; Organizational Structure; Industry Structures; Internet and the Web; Risk Management; Technological Innovation; Business or Company Management; Information Technology Industry; Web Services Industry

September 2006 (Revised November 2007)
Case

Board of Directors of Medtronic, Inc.

By: Jay W. Lorsch and Alexis Chernak

The board of directors of Medtronic, Inc., a company known for its commitment to effective corporate governance, must prepare for the departure of Chairman and CEO Bill George and the retirement of four long-time directors. The company had experienced rapid growth in... View Details

Keywords: Change Management; Corporate Governance; Governing and Advisory Boards; Management Succession; Organizational Culture

September 1998 (Revised May 1999)
Case

Arnold Communications

By: Teresa M. Amabile and Jeremiah Weinstock

The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details

Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry

November 2023 (Revised July 2024)
Case

Aviva plc: Examining Net Zero

By: Peter Tufano, Brian Trelstad and Matteo Gasparini

The board of Aviva Plc, one of the world’s largest insurers, must review its climate risk exposures and evaluate next steps. Risk experts at the firm have conducted a robust set of analyses prepared for its regulator, the Bank of England, simulating how various climate... View Details

Keywords: Analysis; Climate Change; Insurance; Governing and Advisory Boards; Risk Management; Adaptation; Financial Services Industry; Insurance Industry; Europe; United Kingdom

February 1998
Case

Lyondell Petrochemical Company

By: Jay W. Lorsch and Daniel P. Erikson

In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details

Keywords: Corporate Governance; Governing and Advisory Boards; Executive Compensation; Design; Business or Company Management; Management Teams; Mining Industry

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08 Jul 2014
First Look

First Look: July 8

higher payout, greater leverage, higher CEO turnover, lower CEO compensation, and reduced investment. With the exception of the probability of being acquired, these estimated View Details

Keywords: Carmen Nobel

November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

May 2022
Case

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Stefani Ruper

Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details

Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation

October 2013 (Revised August 2015)
Supplement

Outotec (B): Action Plan

By: Robert J. Dolan and Doug J. Chung

Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details

Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry

October 2013 (Revised August 2015)
Case

Outotec (A): Project Capture

By: Robert J. Dolan and Doug J. Chung

Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details

Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry

September 2024 (Revised October 2024)
Case

Anker Innovations (A)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Electronics Industry; Consumer Products Industry

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six... View Details

Keywords: Sean Silverthorne

March 2023 (Revised September 2023)
Case

Patagonia: 'Earth Is Now Our Only Shareholder'

By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney

In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details

September 2024
Supplement

Anker Innovations (B)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai

An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details

Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Business Model; Electronics Industry; Consumer Products Industry

September 2017 (Revised July 2023)
Case

Adaptive Platform Trials: The Clinical Trial of the Future?

By: Ariel D. Stern and Sarah Mehta

In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details

Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States

September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in... View Details

Keywords: by Boris Groysberg and Robin Abrahams

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