Business To Business Marketing - Publications - Faculty & Research

22 Sep 2003
Research & Ideas

How Businesses Can Respond to AIDS

Much like how disruptive technologies can threaten established businesses, the growing epidemic of AIDS has the power to blindside and possibly topple companies who choose to ignore the threat, participants... View Details

Keywords: by Martha Lagace

fall 1998
Article

The Pedagogy of Executive Education in Business Markets

By: V. K. Rangan, Das Narayandas and Gerald Zaltman

Keywords: Teaching; Higher Education; Markets; Business Ventures

Citation

Find at Harvard

29 Sep 2022

Top Business Schools Discuss: From Europe to Business School

to learn about their MBA programs and the experience of European students and recent alumni in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details

The Business of Business Schools: Restoring a Focus on Competing to Win

As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details

15 May 2015
Blog Post

Tips for Applying to Business School

There’s no doubt that applying to business school can be a stressful process. Researching MBA programs, taking the GMAT, writing essays, chasing after recommenders (often while also trying View Details

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis

Citation

Educators

Purchase

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

Citation

Find at Harvard

Purchase

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions View Details

13 Aug 2001
Lessons from the Classroom

Parents’ Guide to Harvard Business School

Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine? It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of View Details

Keywords: by Sean Silverthorne

2008
Blog

Harvard Business Online—Marketing Know:How: How Marketing Helps Democracy

By: John A. Quelch

Citation

Register to Read

24 Nov 2009
Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart

1999
Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck

Keywords: Higher Education; Markets; Organizations

Citation

SSRN

24 Oct 2011
News

Harvard Business School's Business and Environment Initiative to Host Conference in 2013

2008
Blog

Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market

By: John A. Quelch

Citation

Register to Read

04 Feb 2002
Research & Ideas

How To Do Business in Islamic Countries

The business scene in the Islamic world may be as complex as its 1.3 billion people, but one rule is nevertheless quite straightforward for Westerners who want to do deals. "One thing you do not bring... View Details

Keywords: by Martha Lagace