Business To Business Marketing - Publications - Faculty & Research

29 Sep 2022

Top Business Schools Discuss: From Europe to Business School

to learn about their MBA programs and the experience of European students and recent alumni in business school and beyond. The event will feature a moderated panel discussion with the opportunity View Details

24 Nov 2009
Working Paper Summaries

From Strategy to Business Models and to Tactics

Keywords: by Ramon Casadesus-Masanell & Joan Enric Ricart

Web

Oral History, Business History and Business Archives in India - Creating Emerging Markets

Conferences Oral History, Business History, and Business Archives in India This one-day conference held at the Harvard Business School India Research Center in Mumbai brought... View Details

January – February 2011
Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details

Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage

Citation

Find at Harvard

Purchase

04 Feb 2002
Research & Ideas

How To Do Business in Islamic Countries

The business scene in the Islamic world may be as complex as its 1.3 billion people, but one rule is nevertheless quite straightforward for Westerners who want to do deals. "One thing you do not bring... View Details

Keywords: by Martha Lagace

Web

Family Business Programs

13 Aug 2001
Lessons from the Classroom

Parents’ Guide to Harvard Business School

Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine? It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of View Details

Keywords: by Sean Silverthorne

26 Oct 2016
Blog Post

From Product Development to Business School

stopped pursuing the technology and set out on developing our own solution, a move that—I’m sure—crushed the team at the laboratory: watching what they thought was a sure partner and lucrative contract slip through their fingers. This is why I decided View Details

24 Oct 2011
News

Harvard Business School's Business and Environment Initiative to Host Conference in 2013

06 Dec 2010
Sharpening Your Skills

Sharpening Your Skills: Doing Business in Emerging Markets

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions View Details

06 Aug 2018
News

Business Books to Watch in August

2009
Blog

Harvard Business Online—Marketing Know:How: How Marketing Succeeded (But Still Fails To Impress)

By: John A. Quelch

Citation

Register to Read

16 Jun 2015
News

3 Secrets to Scaling Your Business

11 Jan 2012
News

Business the solution to social inequities

August 1988 (Revised October 1988)
Background Note

Business Plan

Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture. View Details

Keywords: Business Plan; Business Startups; Borrowing and Debt; Venture Capital; Management

Citation

Educators

Purchase

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

Back in 2009 David Ulrey became a West Point graduate – five years later he made the move to Boston and joined the Class of 2016 at HBS. In the years before coming to business... View Details