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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

commission rate paid by magazine and newspaper publishers to agencies. These practices served to discourage price competition among agencies and facilitated the bundling of services by full-service advertising firms. After complaints from... View Details
Keywords: by Michael Blanding; Advertising
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

his recent book, How Customers Think: Essential Insights into the Mind of the Market (Harvard Business School Press, 2003), the information gleaned from these interviews as well as from surveys and observation is used to create a consensus map—an illustration of the... View Details
Keywords: by Jean Ayers
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a puzzle surrounding the shift from... View Details
Keywords: Sean Silverthorne
  • 17 May 2016
  • First Look

May 17, 2016

with contracts, if any agent’s preferences are not substitutable, then the existence of a stable outcome cannot be guaranteed. In many-to-many matching with contracts, a new market design issue arises: the design of the contract language can impact the set of stable... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53695 forthcoming Journal of Oncology Practice Development and Feasibility of Bundled Payments for the Multidisciplinary Treatment of Head and Neck Cancer: A Pilot Program By: Spinks, Tracy,... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2018
  • Research & Ideas

Electronic Health Records Were Supposed to Cut Medical Costs. They Haven't.

nature of health care transactions with third-party involvement, the somewhat clunky EHR systems themselves that combine billing with health records, and fee-for-service payment systems. “Every time the patient moves, there’s another charge we hit them with.” View Details
Keywords: by Roberta Holland; Health
  • 16 Jul 2013
  • First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed View Details
Keywords: Anna Secino
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

national chapter unless the total amount in the bundle exceeded $1.50. The researchers then varied the experiment, keeping the same amounts of money, but adding a fifth chapter to the bundle, assigning it zero cents. Just making it... View Details
Keywords: by Michael Blanding
  • 17 Aug 2010
  • First Look

First Look: August 17

its own functionality with the target's in a multi-platform bundle that leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and... View Details
Keywords: Martha Lagace
  • 22 Jul 2014
  • First Look

First Look: July 22

non-value added and redundant steps, improve resource utilization, and redesign care so that appropriate medical resources perform each process step. These actions enable costs to be reduced while maintaining or improving medical outcomes. Better measurements also... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2011
  • HBS Case

HBS Cases: Making Lincoln Center Cool Again

Digital expansion could include everything from improving the center's website to streaming live performances to movie theaters around the country. Another option is to work more closely with content distributors like iTunes or Hulu to View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a cost-based theoretical framework of View Details
Keywords: Martha Lagace
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 04 Jan 2012
  • First Look

First Look: January 4

http://www.oup.com/us/catalog/general/subject/Law/InternationalArbitration/?view=usa&ci=9780199812356   Working PapersThe Dynamic Effects of Bundling as a Product Strategy Authors:Timothy Derdenger and Vineet Kumar Abstract Several... View Details
Keywords: Carmen Nobel
  • 23 Mar 2010
  • First Look

First Look: March 23

where the A + B bundle is valuable only when purchased together. Good A is supplied by a monopolist (e.g., Microsoft), and there is competition in the B goods from vertically differentiated suppliers (e.g., Intel and AMD). In this simple... View Details
Keywords: Martha Lagace
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Martha Lagace
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

case:http://cb.hbsp.harvard.edu/cb/product/211004-PDF-ENG The UCLA Medical Center: Kidney Transplantation Michael E. Porter, Jennifer F. Baron, Jacob M. Chacko, and Robin TangHarvard Business School Case 711-410 In 2010, organ transplantation remained among the few... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2016
  • First Look

February 23, 2016

any agent’s preferences are not substitutable, then the existence of a stable outcome cannot be guaranteed. In many-to-many matching with contracts, a new market design issue arises: the design of the contract language can impact the set of stable outcomes. View Details
Keywords: Sean Silverthorne
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

treated for cancer out of the patient experience," says Feeley, who still serves as head of MD Anderson's Institute for Cancer Care Innovation. The bundles represent the treatments clinicians select for patients and take into account... View Details
Keywords: by Carmen Nobel; Health
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

experienced since the early part of the 20th century. It will not happen overnight but rather over decades, as in the case of the evolution and refinement of managerial capitalism. In the early stages of this new movement, we anticipate major efforts to reduce... View Details
Keywords: by Martha Lagace

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