Publications

August 2021 (Revised March 2022)
Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas

Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details

July–August 2013
Article

Building Sustainable Cities

By: John D. Macomber

By 2050 the number of people living in cities will have nearly doubled, to 6 billion, and the problems created by this rampant urbanization are among the most important challenges of our time. Of all resource-management issues, the author argues, water, electricity,... View Details

Keywords: Growth Management; Urban Development; Entrepreneurship; Infrastructure; City

Read Now

24 Apr 2014
News

Building a better India through business and philanthropy

Known for understanding opportunities ahead of the curve, Ajay Piramal (AMP 110, 1992) led his family’s business away from textiles to pharmaceuticals in the 1980s. “Our guiding principle has been to build businesses that deliver... View Details

February 2020 (Revised April 2020)
Case

Building Uzbekistan's Capital Market

By: Jonas Heese and Botir Kobilov

In December 2019, Atabek Nazirov, head of Uzbekistan’s capital market regulatory agency, prepared the release of Uzbekistan’s capital market strategy. As Nazirov was getting ready to release the strategy, he reflected on the first year of his tenure and the steps... View Details

Keywords: Capital Markets; Strategy; Central Asia; Uzbekistan

July 2000 (Revised February 2001)
Case

ZEFER: Building and Positioning an e-Business Consulting Company

By: Richard L. Nolan, George Francis Westerman III and Matthew Sandoval

Keywords: Business Growth and Maturation; Consulting Industry

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry

2018
Book

Escaping the Build Trap: How Effective Product Management Creates Real Value

By: Melissa Perri

This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details

Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation

21 Apr 2016
Working Paper Summaries

The Perils of Building Democracy in Africa

Keywords: by Benjamin Marx, Vincent Pons, and Tavneet Suri

22 Jun 2017
News

Building greater capacity

01 Sep 2015
Blog Post

Building a Startup at HBS

researchers, or product managers – we could use our time at HBS as an opportunity to both launch a product and build a business from scratch. After discussing a number of pain points we had seen in hospitals... View Details

08 Nov 2021
News

Building Your Scaled Digital Organization

July 1993 (Revised April 1999)
Case

ABB's Relays Business: Building and Managing a Global Matrix

By: Christopher A. Bartlett

Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB... View Details

Keywords: Multinational Firms and Management; Business or Company Management; Business Strategy; Organizational Structure; Managerial Roles; Management Practices and Processes; Employees; Organizational Culture; Success; Manufacturing Industry

January 2009 (Revised June 2010)
Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati

Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details

Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units

02 Sep 2016
News

Building a Legacy

Sunil B. Mittal (OPM 27, 1999) is founder and chairman of Bharti Enterprises and is a 2016 recipient of an HBS Alumni Achievement Award. In this video, he talks about the role of innovation View Details

08 Jun 2020
News

Tenants and Investors Will Be Looking for Healthy Buildings

2010
Book

Building World Class Universities in Asia

By: D. Quinn Mills

After discussing higher education's potential contribution to Asia's economic progress and the characteristics (and limitations) of a leading university, Professor Emeritus Daniel Quinn Mills lays out his recommendations for building a world-class university in Asia,... View Details

Keywords: Development Economics; Curriculum and Courses; Higher Education; Selection and Staffing; Research; Asia