Broadcasting - Publications - Faculty & Research

January 2024
Case

National Football League and Private 5G

By: Andy Wu, Grant Son and Shuoyo Chen

On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details

Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry

Citation

Educators

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I received my first degree in Economics in 1990 from the Universidad de Buenos Aires, Argentina and a D.Phil in Economics from Oxford University in 1996. After a short stay in Argentina I joined Harvard Business School in July 1997, where I... View Details

Keywords: broadcasting; broadcasting

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

(iStockphoto/josefkubes) Jack Welch’s leadership practices and accomplishments as CEO of General Electric for 20 years have once again come under scrutiny. He is the subject of two recent books. Their titles—David Gelles’ The Man Who Broke Capitalism and William... View Details

Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

Web

Faculty & Research - Race, Gender & Equity

of the post-MBA paths of Harvard Business School alumni. Study findings have been published in the New York Times, Harvard Business Review, Poets & Quants, and covered in other print, digital, and broadcast media outlets. Life &... View Details

21 Apr 2023
Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

Players have long been able to buy virtual items with real money in video games, such as special weapons and features. But Nintendo raised the ire of parents and regulators in 2018 when it added so-called loot boxes—a virtual lottery for in-game items—to its... View Details

Keywords: by Scott Van Voorhis; Media & Broadcasting; Media & Broadcasting

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

long-time scholar of institutional change, has identified common themes among those social movements that don't merely broadcast the need for a social change, but actually create long-term impact. According to Battilana, every successful... View Details

Keywords: by Carmen Nobel

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

After sexual abuse allegations against Harvey Weinstein ignited the #MeToo movement on social media, Hollywood producers began hiring more female film writers than they did before the scandal, new research finds. What's more, producers who had collaborated with... View Details

Keywords: by Rachel Layne; Media & Broadcasting

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

terms of engagement and all the KPIs that you've been talking about. The flip side of that coin is the value off field for sponsors who now have less exposure value broadcast and things like that. So can you talk a little bit about how... View Details

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

newspaper companies, Chung says, major broadcast news networks could use the study’s findings to inform strategy decisions. “Similar to the newspapers, they also have their websites, and I don’t think CNN or Fox News has a digital paywall... View Details

Keywords: by Kristen Senz; Media & Broadcasting; Media & Broadcasting

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Media and Broadcasting Industry

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William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

12 May 2023
News

Alabama's Yella Fella

Yella Wood. He also created the "Yella Fella," a crime-fighting cowboy that Rane portrayed in television commercials. Each ad, broadcast across the South, functioned as a mini-episode. Each of the four seasons ended on a cliffhanger, to... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

Social Strategies That Work

Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details

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Pursuing a JD/MBA Joint Degree - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

Howard H. Stevenson

Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details

Keywords: broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting; broadcasting

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting

19 Apr 2010
Research & Ideas

The History of Beauty

advertising budgets sharply upwards. Charles Revson was a master of using the new medium to grow brands. Revlon's fortunes were made through its sponsorship of The $64,000 Question game show that began broadcasting on CBS in 1955. Later... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

16 Nov 2010
News

The HBS Tunnels

part of student life, no doubt a certain amount of tunnel lore exists, but it hasn’t been collected. I note here that the purple tunnel under Glass Hall was the scene of at least one twist party in 1962, spilling out from the basement offices of WHBS radio station... View Details

Keywords: Keith Larson

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Hawes Hall | About

facilitates the fusion of interactive technologies with teaching techniques grounded in the case method. Innovations such as wireless Internet access and built-in video, webcast, and broadcast capabilities are essential features of the... View Details

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