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Publications

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  • All HBS Web  (3,835)
    • People  (15)
    • News  (853)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)

Show Results For

  • All HBS Web  (3,835)
    • People  (15)
    • News  (853)
    • Research  (2,117)
    • Events  (8)
    • Multimedia  (71)
  • Faculty Publications  (1,499)
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  • 02 Jun 2013
  • News

Dunkin’ Donuts and Starbucks battle it out for coffee supremacy in Greater Boston

  • 12 Jan 2017
  • News

Trump Thanks L.L. Bean, the Latest Retailer Caught Between Him and His Critics

  • 01 Dec 2023
  • News

Alumni and Faculty Books and Podcasts

story about managing government agencies that—in submarine parlance—are deep underwater, then provides solutions to help them and the overall government surface. Talent Disruption: People Are the Brands By... View Details
Keywords: podcasts
  • 18 Sep 2017
  • News

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

  • 04 Sep 2019
  • News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • 22 Feb 2022
  • News

Savings and Loam

finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Funds, Trusts, and Other Financial Vehicles
  • 08 Sep 2016
  • News

Monitoring global supply chains

  • 24 Aug 2017
  • News

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

  • 31 Mar 2020
  • News

Reinventing the Direct-to-Consumer Business Model

  • 01 Feb 2017
  • News

Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

  • 07 Apr 2022
  • News

Giving Back: Consumers Care More About How Companies Donate Than How Much

  • 07 Jul 2022
  • News

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

  • 01 Aug 2014
  • News

Consumer Products Companies are Seeking Less Shelf Space

  • 17 Oct 2016
  • News

The Right (And Wrong) Way To Harness Your Company's Underdog Status

  • 01 Jun 2024
  • News

Alumni and Faculty Books

commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business View Details
  • 05 May 2022
  • News

Why Companies Raise Their Prices: Because They Can

  • 27 Jun 2014
  • News

The Value of Luxury Poseurs

  • 24 Dec 2010
  • News

Selling Candy With a Conscience

  • 05 Jan 2022
  • News

New Balance Lawsuit Shows How Flimsy the ‘Made in USA’ Label Actually Is

  • 03 Feb 2013
  • News

Ad firms break down formula for success on Super stage

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