Publications

July 2019
Case

LaCroix Sparkling Water

By: Tomomichi Amano, Das Narayandas and Kerry Herman

Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. View Details

Keywords: by Sean Silverthorne; Retail

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

other according to a person’s mood. “The really hot topic in the field is sentiment analysis,” says Teodorescu. In fact, it’s become increasingly common for companies to monitor their brand image through... View Details

Keywords: by Michael Blanding; Information Technology

June 2001
Case

AtomFilms

By: Bharat N. Anand and Taslim Pirmohamed

Examines the evolution of AtomFilms--one of the few companies that survived the spate of failures in digital entertainment in 2000--from the time of its founding in 1998 to its merger with Shockwave in December 2000. Within a short period of time, AtomFilms had built... View Details

Keywords: Mergers and Acquisitions; Resource Allocation; Brands and Branding; Organizational Structure; Problems and Challenges; Alliances; Strategy; Entertainment and Recreation Industry

Find at Harvard

September 2018
Case

OYO: Creating Effective Spaces

By: Das Narayandas, Sunil Gupta, Rachna Tahilyani and Mahima Rao-Kachroo

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed... View Details

Keywords: Technology; Accomodation; App Development; Operations And Processes; Innovation; Strategy; Change Management; Entrepreneurship; Information Technology; Research; Marketing; Operations; Innovation Strategy; Sales; Accommodations Industry; India; South Asia

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

wider. What the process looks like In their new paper, the writers expand upon the process necessary to put inclusive growth strategies into action. Ideation. “Someone has to see the opportunity for creating an ecosystem that builds a... View Details

Keywords: by Michael Blanding

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

business leaders recognize that just because an individual makes a mistake does not mean they cannot be valuable within an organization.” Yet as soon as he opened up about his incarceration, the previously... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

either." CareGroup, as an "integrated delivery group," gives patients and physicians within the network an ability to conduct a myriad of activities online. These tasks can... View Details

Keywords: by Martha Lagace; Health

September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

dynamic leadership skills and instilling a true global perspective. PGL has been framed using multiple units and levels of analysis. At the most macro level, we address the broad and constantly changing context View Details

Keywords: by Staff

June 2008 (Revised August 2008)
Case

World Wildlife Fund US

By: Jane Wei-Skillern and Kerry Herman

World Wildlife Fund US is a leading international conservation nonprofit that operates within a global network of WWF organizations. This case examines WWF US's strategy to achieve its mission of protecting natural wildlife and resources. In contrast to traditional... View Details

Keywords: Globalized Firms and Management; Partners and Partnerships; Environmental Sustainability; Nonprofit Organizations; Social and Collaborative Networks; Trust; Integration; Sumatra; United States

10 Jan 2018
Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years,... View Details

Keywords: by Michael Blanding; Financial Services

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a View Details

Keywords: by John Macomber; Construction; Real Estate

September 2000
Case

Guru.com

By: Rajiv Lal and Ann Leamon

An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details

Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy

01 Mar 2017
Research & Ideas

A Good Thing Happens When Doctors Start Talking to Their Patients

and hospitals are starting to learn these lessons, experimenting with new models of care that emphasize more talking up front. Kaplan mentions Oak Street Health, a network of clinics serving View Details

Keywords: by Michael Blanding; Health

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry