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      • Faculty Publications  (190)

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      • November 2008
      • Article

      Winning the Race for Talent in Emerging Markets

      By: Douglas A. Ready, Linda A. Hill and Jay A. Conger
      "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details
      Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies
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      Ready, Douglas A., Linda A. Hill, and Jay A. Conger. "Winning the Race for Talent in Emerging Markets." R0811C. Harvard Business Review 86, no. 11 (November 2008).
      • September 2008 (Revised October 2008)
      • Case

      Marc Abrahams: Annals of an Improbable Entrepreneur

      By: Boris Groysberg and Michael Slind
      Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
      Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
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      Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
      • August 2008 (Revised June 2010)
      • Case

      Concha y Toro

      By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco
      Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details
      Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile
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      Deshpande, Rohit, Gustavo A. Herrero, and Ezequiel Reficco. "Concha y Toro." Harvard Business School Case 509-018, August 2008. (Revised June 2010.)
      • July 2008 (Revised September 2008)
      • Case

      Work is Good: Branding the Employ+Ability Mission

      By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
      Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details
      Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Competition
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      Applegate, Lynda M., Monica Higgins, and Susan Saltrick. "Work is Good: Branding the Employ+Ability Mission." Harvard Business School Case 809-028, July 2008. (Revised September 2008.)
      • 2008
      • Blog

      Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value

      By: John A. Quelch
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      Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed.
      • February 2008
      • Teaching Note

      Innovation at Timberland: Thinking Outside the Shoe Box (TN)

      By: Rosabeth Moss Kanter and Matthew Bird
      Teaching Note for [306064]. View Details
      Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry
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      Kanter, Rosabeth Moss, and Matthew Bird. "Innovation at Timberland: Thinking Outside the Shoe Box (TN)." Harvard Business School Teaching Note 308-099, February 2008.
      • February 2008 (Revised August 2008)
      • Case

      Quanta Computer and the One Laptop Per Child Initiative

      By: Willy Shih, Chintay Shih and Jyun-Chen Wang
      When Quanta Computer, Inc., the world's largest manufacturer of laptop computers, first joined the One Laptop Per Child (OLPC) initiative, it faced a challenge trying to balance the cost objectives of a laptop computer targeted at children of the developing world with... View Details
      Keywords: For-Profit Firms; Disruptive Innovation; Demand and Consumers; Supply Chain; Partners and Partnerships; Nonprofit Organizations; Hardware
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      Shih, Willy, Chintay Shih, and Jyun-Chen Wang. "Quanta Computer and the One Laptop Per Child Initiative." Harvard Business School Case 608-102, February 2008. (Revised August 2008.)
      • January 2008
      • Article

      Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

      By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih
      Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details
      Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation
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      Christensen, Clayton M., Stephen P. Kaufman, and Willy C. Shih. "Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
      • January 2008
      • Article

      The Value of a Broader Product Portfolio

      By: Bharat Anand
      The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
      Keywords: Brands and Branding; Product Development; Expansion; Value Creation
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      Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
      • December 2007 (Revised April 2008)
      • Case

      Alltech...naturally

      By: David E. Bell and Mary L. Shelman
      Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details
      Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry
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      Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
      • November 2007 (Revised March 2010)
      • Case

      Metro-Goldwyn-Mayer (MGM) and Tom Cruise

      By: Anita Elberse and Peter Stone
      In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details
      Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry
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      Elberse, Anita, and Peter Stone. "Metro-Goldwyn-Mayer (MGM) and Tom Cruise." Harvard Business School Case 508-057, November 2007. (Revised March 2010.)
      • October 2007
      • Case

      Colgate Max Fresh: Global Brand Roll-Out

      By: John A. Quelch
      In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
      Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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      Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
      • May 2007
      • Case

      Westin Hotels and Resorts: Operations of a Lifestyle Experience

      By: Frances X. Frei, Chekitan S. Dev and Laure Mougeot Stroock
      Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values. View Details
      Keywords: Customer Relationship Management; Decision Choices and Conditions; Growth Management; Brands and Branding; Service Operations; Value Creation; Tourism Industry
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      Frei, Frances X., Chekitan S. Dev, and Laure Mougeot Stroock. "Westin Hotels and Resorts: Operations of a Lifestyle Experience." Harvard Business School Case 607-129, May 2007.
      • Article

      Building and Valuing Brands in the Nonprofit Sector

      By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin
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      Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277.
      • November 2006
      • Case

      The Pine Street Initiative at Goldman Sachs

      By: Boris Groysberg, Scott A. Snook and David Lane
      Almost five years had passed since Goldman Sachs launched its innovative leadership development initiative called Pine Street. Focused primarily on developing Goldman's most senior managers, Pine Street had evolved significantly since its inception in November of 1999.... View Details
      Keywords: Executive Education; Personal Development and Career; Leadership Development; Business Education; Financial Services Industry
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      Groysberg, Boris, Scott A. Snook, and David Lane. "The Pine Street Initiative at Goldman Sachs." Harvard Business School Case 407-053, November 2006.
      • December 2005 (Revised January 2007)
      • Case

      Ben & Jerry's: Preserving Mission & Brand within Unilever

      By: James E. Austin and James Quinn
      In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details
      Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States
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      Austin, James E., and James Quinn. "Ben & Jerry's: Preserving Mission & Brand within Unilever." Harvard Business School Case 306-037, December 2005. (Revised January 2007.)
      • November 2005 (Revised August 2007)
      • Case

      ConAgra Foods: The Next Chapter

      By: Ray A. Goldberg and Mary L. Shelman
      In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No.... View Details
      Keywords: Change Management; Corporate Strategy; Leading Change; Management Succession; Strategic Planning; Brands and Branding; Food; Agribusiness; Product Marketing; Management Teams; Transformation; Customer Focus and Relationships; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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      Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
      • September 2005 (Revised April 2007)
      • Case

      Spyder Active Sports - 2004

      By: Belen Villalonga, Dwight B. Crane and James Quinn
      David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details
      Keywords: Private Ownership; Private Equity; Financial Liquidity; Business Exit or Shutdown; Valuation; Brands and Branding; Wealth; Family Business; Financing and Loans; Globalization; Apparel and Accessories Industry; Sports Industry; Colorado
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      Villalonga, Belen, Dwight B. Crane, and James Quinn. "Spyder Active Sports - 2004." Harvard Business School Case 206-027, September 2005. (Revised April 2007.)
      • April 2005 (Revised November 2008)
      • Case

      Banco Real: Banking on Sustainability

      By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
      ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
      Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage
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      Kanter, Rosabeth M., and Ricardo Reisen de Pinho. "Banco Real: Banking on Sustainability." Harvard Business School Case 305-100, April 2005. (Revised November 2008.)
      • February 2005
      • Article

      European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990

      By: Geoffrey Jones and Peter Miskell
      This article examines the role of the large Anglo-Dutch consumer products company in promoting European integration. It shows that Unilever contributed financially to campaigns to support the creation of the European Union, and its subsequent expansion, despite a... View Details
      Keywords: Horizontal Integration; Organizations; Policy; Expansion; Market Transactions; Geographic Location; Restructuring; Competition; Brands and Branding; Production; Capital Structure; Value; Consumer Products Industry; European Union; United States
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      Jones, Geoffrey, and Peter Miskell. "European Integration and Corporate Restructuring: The Strategy of Unilever c1957-c1990." Economic History Review 58, no. 1 (February 2005): 113–139.
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