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Show Results For
- All HBS Web
(243)
- People (2)
- News (59)
- Research (149)
- Events (1)
- Multimedia (2)
- Faculty Publications (51)
- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
that mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining... View Details
- Web
The Art of "Posting" - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the small town or city.” G. H. E.... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. HBR Guide to Crafting Your Purpose By John Coleman (MBA 2009) Harvard Business Review Press We’re living through a crisis of purpose. Surveys... View Details
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 04 May 2023
- Blog Post
Sustainability: Career Advice from HBS Career Coach Hillary Mann
and marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 01 Mar 2004
- News
Toy Story
daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details
- 26 Jan 2016
- First Look
January 26, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- First Look
First Look: June 28
social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
Yahoo! took hold. What was the most valuable thing you learned at HBS? Richard Tedlow, an outstanding professor, taught me that the teacher is more important to the students than the course material. The same applies in business. Leadership is more about the passion,... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- Career Coach
Meredith Hamilton
journeys. She is particularly adept at helping people unlock their own clarity to better respond to challenges, whether they be of purpose or performance. She routinely coaches sector switchers, both to and from the nonprofit sector.... View Details
- 15 Dec 2024
- News
Back at the Ranch
The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer... View Details
Keywords: Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
Urde, Mats, and Stephen A. Greyser Abstract—The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel... View Details
Keywords: Carmen Nobel
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 18 Apr 2017
- Blog Post
Why We Recruit: CRC Companies LLC
for the long-term. Our people see purpose beyond the built environment, creating value—and improving lives—through superior execution, innovative operations, and a passion for creating positive change in communities. Together, our teams... View Details
Keywords: Real Estate