Brand Purpose - Publications - Faculty & Research

28 Oct 2019
Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details

Keywords: by Jen McFarland Flint; Retail

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

that mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining... View Details

Web

The Art of "Posting" - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “[Posting] is so big, so forceful, so always-before-you-and-never-to-be-thrown-away that it is bound to command unusual attention in the small town or city.” G. H. E.... View Details

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

18 Apr 2017
Blog Post

Why We Recruit: CRC Companies LLC

for the long-term. Our people see purpose beyond the built environment, creating value—and improving lives—through superior execution, innovative operations, and a passion for creating positive change in communities. Together, our teams... View Details

Keywords: Real Estate

25 Feb 2020
News

Beyond the Plastisphere

reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details

Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing

04 May 2023
Blog Post

Sustainability: Career Advice from HBS Career Coach Hillary Mann

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

the shopper with the elegant outfit as having a higher or similar status than the poorly dressed shopper. In the office, do the sneakers make the man?Photo: iStockPhoto The shop assistants in the study seemed to believe that the dressed-down client was View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details

Keywords: by Staff

28 Jun 2011
First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details

Keywords: Sean Silverthorne

26 Jan 2016
First Look

January 26, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details

Keywords: Sean Silverthorne

01 Mar 2004
News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details

Keywords: Entrepreneurship; Services

28 Feb 2024
Blog Post

African American Student Union Spotlight on Entrepreneurship

enterprise software and branded consumer companies. Beyond my role there, I founded, grew, and successfully exited an online marketplace designed to unlock educational and professional opportunities for underrepresented minority groups.... View Details

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

I have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in November 2018 for the sole purpose... View Details

Profile

Lisa Cousins

achieve. I entered HBS open to a variety of paths, and when I attended the introductory meeting for the Hospitality & Travel Industry Club, it became clear to me right away that the hotel industry was where I was meant to be - I was passionate about the View Details

Keywords: Services; Entertainment / Media

15 Dec 2024
News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details

Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture

November 2024
Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone

This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details

Citation

Educators

Purchase

Career Coach

Meredith Hamilton

journeys. She is particularly adept at helping people unlock their own clarity to better respond to challenges, whether they be of purpose or performance. She routinely coaches sector switchers, both to and from the nonprofit sector.... View Details

Keywords: Education; Entrepreneurship; Impact Investing; Financial Services (All); Government; Real Estate; Social Enterprise

01 Oct 2001
News

Q&A: Orin Smith

drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

Publications