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Show Results For
- All HBS Web
(949)
- People (4)
- News (194)
- Research (651)
- Events (1)
- Multimedia (3)
- Faculty Publications (306)
- February 2017 (Revised November 2017)
- Case
1436: The First Pure Chinese Luxury Fashion Brand?
By: Anat Keinan, Sandrine Crener and Hannah H. Chang
The case traces the birth of 1436, a new luxury brand specializing in cashmere garments. It describes how this venture emerged organically out of a combination of manufacturing and retail expertise with the ambition of creating the first pure Chinese luxury brand. The... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Global Strategy; Fashion Industry; China
Keinan, Anat, Sandrine Crener, and Hannah H. Chang. "1436: The First Pure Chinese Luxury Fashion Brand?" Harvard Business School Case 517-100, February 2017. (Revised November 2017.)
- November 2002 (Revised January 2004)
- Case
Gary Rodkin at Pepsi-Cola North America (B)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details
Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (B)." Harvard Business School Case 403-108, November 2002. (Revised January 2004.)
- October 2002 (Revised July 2003)
- Case
Gary Rodkin at Pepsi-Cola North America (A)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details
Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin at Pepsi-Cola North America (A)." Harvard Business School Case 403-080, October 2002. (Revised July 2003.)
- 28 Jul 2010
- News
Wrongful dismissal; consumers like underdogs, too
- June 2011
- Case
Reed Supermarkets: A New Wave of Competitors
By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
- 2012
- Teaching Note
Zhejiang Semir Garment Co., Ltd. (TN)
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details
McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd. (TN)." Tsinghua University Teaching Note, 2012.
- February 2018
- Case
Montes Calcados: A Step Ahead
By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details
Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
“In social media, seconds count,” Avery says. “If a company doesn’t respond in real time, other consumers will pile on and it spirals out of control.” If a company has a positive reputation, customers will often defend a View Details
- November 2002 (Revised January 2004)
- Case
Gary Rodkin At Pepsi-Cola North America (B) (Abridged)
By: David A. Thomas, Gina Carioggia and Ayesha Kanji
After assuming the position of CEO of Pepsi-Cola North America (PCNA), Gary Rodkin faces organizational problems within PCNA and external friction between PCNA and its largest bottler, the Pepsi Bottling Group. In addition to the challenge of organizational alignment,... View Details
Keywords: Restructuring; Leadership; Brands and Branding; Problems and Challenges; Situation or Environment; Conflict Management; Alignment; Food and Beverage Industry; North America
Thomas, David A., Gina Carioggia, and Ayesha Kanji. "Gary Rodkin At Pepsi-Cola North America (B) (Abridged)." Harvard Business School Case 403-109, November 2002. (Revised January 2004.)
- October 2003 (Revised January 2004)
- Case
Burberry
By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom
Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
- August 2023 (Revised September 2023)
- Case
Zegna
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details
- February 2005 (Revised August 2008)
- Case
Arcelik Home Appliances: International Expansion Strategy
The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details
Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey
Ghemawat, Pankaj, and Catherine Thomas. "Arcelik Home Appliances: International Expansion Strategy." Harvard Business School Case 705-477, February 2005. (Revised August 2008.)
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
company’s commitment to DEI and willingness to purchase its products. Still, disclosing a non-diverse workforce appears not to harm brand attitudes. The researchers found that consumers’ attitudes are about 9.7 percent more View Details
Keywords: by Shalene Gupta
- 2012
- Case
Zhejiang Semir Garment Co., Ltd.
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details
McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd." Tsinghua University Case, 2012.
Strong Brands, Strong Relationships
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
Creamery in 2010, a Brooklyn ice cream parlor that would grow to 16 stores in four states by 2020. Smith’s clever flavors—mixing pecan pie and Sufganiyah jelly donuts in “Thanksgivukkah,” for example—were so enticing that Walt Disney pitched a View Details
Keywords: by Pamela Reynolds
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
Keywords: Mergers and Acquisitions; Entrepreneurship; Globalized Firms and Management; Growth and Development Strategy; Corporate Strategy; Beauty and Cosmetics Industry; Germany; United States
Jones, Geoffrey, and David Kiron. "Bernd Beetz: Creating the New Coty." Harvard Business School Case 808-133, June 2008. (Revised April 2013.)
- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
- December 2014 (Revised October 2015)
- Case
Susie Mulder at NIC+ZOE
By: David Fubini, Joshua Margolis and Kerry Herman
Susie Mulder must decide how to lead NIC+ZOE—the women's apparel brand she had recently joined as CEO—from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly... View Details
Keywords: Clothing; Fashion; Fashion Design; Leadership; Leading Change; Growth and Development Strategy; Private Equity; Decision Making; Apparel and Accessories Industry
Fubini, David, Joshua Margolis, and Kerry Herman. "Susie Mulder at NIC+ZOE." Harvard Business School Case 415-043, December 2014. (Revised October 2015.)
- June 2022 (Revised November 2022)
- Case
Larry Miller
Under the leadership of Larry Miller, chairman and former president of Nike’s Air Jordan brand, annual revenues for the Jordan brand soared from $150 million to over $4 billion. But for over 40 years, Miller guarded a secret. When he was younger, he spent nearly a... View Details
Keywords: Race; Ethnicity; Fairness; Values and Beliefs; Job Offer; Employment; Social Issues; Perspective; Personal Development and Career; Apparel and Accessories Industry; United States; Pennsylvania; Philadelphia; Portland; Oregon
Gino, Francesca, Frances X. Frei, Hise Gibson, and Alicia Dadlani. "Larry Miller." Harvard Business School Case 922-041, June 2022. (Revised November 2022.)