Filter Results:
(333)
Show Results For
- All HBS Web
(2,690)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,249)
Show Results For
- All HBS Web
(2,690)
- People (3)
- News (333)
- Research (1,876)
- Events (2)
- Multimedia (9)
- Faculty Publications (1,249)
Sort by
- 20 Aug 2014
- News
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
- 01 Sep 2020
- News
Action Plan: Finding Fluency
Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing department from scratch with a focus... View Details
- 01 Jun 2008
- News
America the Difficult
bad about the return experience of foreign investors taking a controlling position in American companies. In short, America is a beautiful country for stock portfolio investors and a very difficult one for direct investors. Why is it so... View Details
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
Inspired by HBS’s distinctive pedagogy, it would be unlike anything else offered online. In addition to launching its first program, CORe (Credential of Readiness)—which teaches the fundamentals of business—HBS Online has created Certificate Programs, a View Details
- 01 Jun 2012
- News
Straight to the Heart
that lays out what I charge and each party’s responsibilities. If someone doesn’t honor that, goodbye and good luck. I don’t want their money. Your book emphasizes the importance of marketing tactics in finding a mate, including the need for a personal brand. A... View Details
- 01 Dec 2002
- News
Serving through TechnoServe
attract resources to support the experts in the field. In addition to managing fundraising efforts, he has developed an extern program where volunteers from companies like Liz Claiborne, McKinsey, and Young & Rubicam work with entrepreneurs to develop View Details
- 19 Jul 2023
- News
How to Effectively Market Green Products
- 29 Jan 2021
- News
Holding Business to Account
Photo courtesy Geeta Aiyer Photo courtesy Geeta Aiyer In the early 1990s, Geeta Aiyer (MBA 1985) was an analyst and portfolio manager at the United States Trust Company of Boston. Among her investments was Albertsons, a rapidly expanding... View Details
- 01 Apr 1998
- News
Going For The Summit
their strategy in response to the unexpected influx of women to the Web - an audience estimated to reach seventy million by the year 2000. "Women tend to browse less randomly than men, don't like to compartmentalize home, work, and... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page... View Details
- 24 Oct 2013
- News
Searching for a Better Society
invoicing and similar functions," he recalls. "I wanted to connect with the US, and I thought getting an MBA there would be a good entry point. I was accepted by all of the schools I applied to, and Columbia offered full tuition, but HBS had the best View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details
- 01 Dec 2003
- News
Books
imperfect institutions, the authors write, “but no viable alternative has been proposed, so we must make the most of the best governance tools at our disposal.” In the future, Lorsch and Carter envision that “boards will possess a genuine View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
transactions—the metrics Karavites tracks most closely—are up at all his locations. Formulating a turnaround strategy required Kempczinski and his team—which included Kristy Cunningham—to get to the heart of what exactly had happened to... View Details
- 01 Feb 1999
- News
New Releases
longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy.... View Details
Keywords: Nancy O. Perry
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details