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  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 19 Jul 2011
  • First Look

First Look: July 19

leaves a set of information-rich trades by "opportunistic" insiders that contain all the predictive power in the insider trading universe. A portfolio strategy that focuses solely on opportunistic traders yields value-weighted... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

energized the organization through portfolio changes and a values-driven approach to managing the company. The case describes the steps he took to build a new strategy. Video is referenced that provides Palmisano's views of each step in... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also... View Details
Keywords: Carmen Nobel
  • 10 Aug 2010
  • First Look

First Look: August 10

the difficult environment of late 2008. One of his first assignments is to review three companies in a partner's portfolio and recommend strategies for managing them. In addition, the partner also has an opportunity to invest in a... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

liabilities to external "shocks." At the national level, the sectors of an economy are viewed as interconnected portfolios of assets, liabilities, and guarantees—some explicit and others implicit. Traditional approaches have... View Details
Keywords: Martha Lagace
  • 28 Jun 2011
  • First Look

First Look: June 28

portfolio strategy that takes advantage of this straightforward vs. complicated information processing classification yields returns of 118 basis points per month. Consistent with processing complexity driving the return relation, we... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An... View Details
Keywords: Martha Lagace
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

source software ("OSS"). What drives companies with large, proprietary software portfolios to invest hundreds of millions of dollars in OSS? We approach this question by grouping a sample of OSS projects into clusters and... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2012
  • First Look

First Look: June 5

bond market. Specifically, we show evidence for reaching for yield among insurance companies, the largest institutional holders of corporate bonds. Insurance companies have capital requirements tied to the credit ratings of their investments. Conditional on ratings,... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2015
  • First Look

December 22, 2015

manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history? Purchase this case:... View Details
Keywords: Carmen Nobel
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

these buyers represented 20 percent to 25 percent of sales by the second decade of the twenty-first century, up from less than 10 percent two decades earlier. In other words, even before the pandemic, there was a big change in the customer View Details
Keywords: by Frank V. Cespedes
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details
Keywords: Martha Lagace
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

208-116 The goal of this simulation is to understand how convertible bonds can be viewed as a portfolio of simpler securities and to introduce an over-the-counter market. The convertible bonds that are available during the simulation are... View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is... View Details
Keywords: Martha Lagace
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 5.40% per year. We test whether Regulation FD, targeted at impeding selective... View Details
Keywords: Martha Lagace
  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace

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