Brand Portfolio - Publications - Faculty & Research

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

the brand portfolio and operational model. Tsujiguchi asked himself these questions: How can I orchestrate these efforts? Can I continue to rely on the diversification model that has led me to success so... View Details

Keywords: Dina Gerdeman

Career Coach

Becca Carnahan

she enjoys a portfolio career as a business owner, blogger, coach, and author teaching others to craft their career and life criteria, effectively tell their stories, and carve their own unique paths forward. She enjoys working with... View Details

Keywords: Education; Publishing / Communications / Advertising

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea View Details

Keywords: Julia Hanna

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details

Keywords: by Danielle Kost; Financial Services

01 Feb 2000
News

He Begs to Differentiate

operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

a high margin. That's similar to a fashion brand like Chanel (though fashion brands have higher margins). Acurio is following a portfolio logic, similar to, say, Penguin, which... View Details

Keywords: by Michael Blanding; Food & Beverage

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

sustainability issues, institutional and socially responsible investment fund ownership, and coverage from analysts with less firm-specific experience and lower portfolio complexity. Moreover, we find intra-industry information transfers... View Details

Keywords: Carmen Nobel

Profile

Max Wibaux

before school, I liked building things from the ground up, even within large companies. It was exciting to create something entrepreneurial within an established company. Now I’m looking for ways to assist others in building up their View Details

Keywords: CPG

20 May 2008
First Look

First Look: May 20, 2008

Life-Cycle Funds Authors:Francisco J. Gomes, Laurence J. Kotlikoff, and Luis M. Viceira Abstract We investigate optimal consumption, asset accumulation and portfolio decisions in a realistically calibrated life-cycle model with flexible... View Details

Keywords: Martha Lagace

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

didn’t need to be chasing more income. He built a business on the belief that the term “investment management” was an oxymoron, that an unmanaged portfolio of every stock weighted to reflect the performance of an entire market would... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

Career Coach

Ben Schlatka

Ben (HBS '05) has deep experience in technology driven organizations - including fund raising and venture formation, product marketing, product management, business development and managing technical professionals in large public and small venture funded technology... View Details

Keywords: Entrepreneurship; Venture Capital; Financial Services (All); Health Care; Clean Technology; Energy; Telecommunications; Technology

03 Aug 2010
First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details

Keywords: Martha Lagace

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

Career Coach

Guy Kamguia

Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details

Keywords: Emerging Markets; Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Manufacturing

01 Jun 2009
News

Alumni Books

Innovation Playbook for Uncertain Times by Scott D. Anthony (MBA ’01) (Harvard Business Press) In today’s economy, executives must slash costs while planting seeds for tomorrow’s growth. Anthony explains how: by pruning your business View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2008
News

Innovation as P&G’s Key

every level, and effectively manage risk. At Honeywell, for example, the Automation and Control Solutions business relies on a homegrown Velocity Portfolio Manager software program for managers. At a glance the user sees a list of current... View Details

Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing

Web

Podcast - HBS Online

finding product-market fit, and how to raise venture capital successfully. Jill Avery on Building a Winning Brand Portfolio 13 NOV 2023 | The Parlor Room What can you learn about View Details

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,... View Details