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  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

managing relationships with audiences and advertisers. Provides unique insights into the launch of a network—a rare enterprise—and the associated marketing and branding campaign. Also contains rich television ratings data that can form... View Details
Keywords: Martha Lagace
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508102 The Energy Foundation Harvard Business School Case 308-078 The Energy Foundation, a philanthropic foundation established through a partnership among major donors with a... View Details
Keywords: Martha Lagace
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207020 Li Ning-Anything Is Possible Harvard Business School Case 507-024 A leading sporting goods company in China competes aggressively against global brands Nike and Adidas,... View Details
Keywords: Martha Lagace
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

that makes continual learning part of business as usual.   Cases & Course MaterialsThe Broad Institute: Applying the Power of Genomics to Medicine Harvard Business School Case 608-114 In June 2003, Harvard University and MIT announced an unprecedented View Details
Keywords: Martha Lagace
  • 20 Jan 2015
  • First Look

First Look: January 20

attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments... View Details
Keywords: Sean Silverthorne
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

traces the strategic, organizational, and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8,000 Indigenous students in 350 high schools throughout Australia. Furthermore, the... View Details
Keywords: Dina Gerdeman
  • 01 Apr 2014
  • First Look

First Look: April 1

http://hbr.org/product/Ford-Asia-Pacific---Afric/an/914015-PDF-ENG Harvard Business School Case 910-023 Roll Back Malaria and BCG: The Change Initiative Roll Back Malaria (RBM), a global partnership dedicated to fighting malaria, has not... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details
Keywords: Dina Gerdeman
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

Authors:Annissa Alusi, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul Abstract Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

leadership changes, increased communication, new partnership deals, and a focus on digital, sought speed, innovation, and accountability to better fulfill Sesame's educational mission. By 2016, Sesame was in the middle of its change, and... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2014
  • First Look

First Look: January 14

entrepreneurs, posting a profile on AngelList had become as commonplace as setting up a personal profile on Facebook or LinkedIn. Most recently, the site added Invest Online, a new product that in partnership with SecondMarket allowed... View Details
Keywords: Sean Silverthorne

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