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  • 13 Nov 2020
  • News

Global Ambition

network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to... View Details
Keywords: by Sean Silverthorne
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

in class is whether social media are better at destroying value than creating it. In social media an entity's size and brand recognition make it more vulnerable to parody and attack, not safer. As we accumulate experience with these... View Details
Keywords: by Julia Hanna

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • September 2006 (Revised December 2007)
    • Case

    Go Red For Women: Raising Heart Health Awareness

    By: V. Kasturi Rangan and Marie Bell
    In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise $75 million over three years. Within 12 months, the AHA launched the highly successful Go... View Details
    Keywords: Philanthropy and Charitable Giving; Marketing Communications; Social Marketing; Nonprofit Organizations; Social and Collaborative Networks
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    • April 1998
    • Case

    Compaq, 1998

    By: Steven C. Wheelwright and Matt Verlinden
    In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
    Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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    • Program

    Senior Executive Leadership Program—China

    brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details
    • 07 Jun 2023
    • HBS Case

    3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

    the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or... View Details
    Keywords: by Michael Blanding
    • December 2018
    • Case

    The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

    By: Stephen A. Greyser and Mats Urde
    This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
    Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management
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    • Web

    Harvard Business School Online Courses & Learning Platforms

    by August 25 $2,650 Credential New Personal Branding Professor Jill Avery Develop the tools to define and express your purpose, values, and points of differentiation and make your personal brand your... View Details
    • February 2011 (Revised December 2012)
    • Case

    Coca-Cola on Facebook

    By: John Deighton and Leora Kornfeld
    In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
    Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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    • 02 Feb 2023
    • Research & Ideas

    Why We Still Need Twitter: How Social Media Holds Companies Accountable

    In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details
    Keywords: by Kasandra Brabaw; Technology
    • Web

    Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

    Face: Pivoting from Science to Entrepreneurship 05 OCT 2022 Harvard Business School 07 FEB 2020 Harvard Business School Blavatnik Fellowship: 5 Years of Thinking Big Blavatnik Fellowship: 5 Years of Thinking Big 07 FEB 2020 Harvard Business School Resources &... View Details
    • Web

    Podcast - Business & Environment

    Rising Patrik Frisk, CEO of ReJu, joins Climate Rising to discuss his company’s mission to recycle textile waste and build circular supply chains for apparel made of polyester fabric. Patrik brings his prior experience leading Under Armour and other global View Details
    • November 2024
    • Case

    Demond Martin and WellWithAll

    By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
    This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
    Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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    • 11 Dec 2012
    • First Look

    First Look: Dec. 11

    Internet's routing table, which is socially costly, so an IP address market should discourage subdividing IP address blocks more than necessary. Yet IP address transfer rules also need to facilitate purchase by the networks that need the... View Details
    Keywords: Sean Silverthorne
    • 29 Sep 2015
    • First Look

    September 29, 2015

    2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected... View Details
    Keywords: Sean Silverthorne
    • Web

    All Industries

    E-Commerce 2% $128k 25th Percentile Base $143k Median $170k 75th Percentile Base $88k 50% Receiving N/A Equipment / Hardware / Networking <1% N/A N/A N/A Internet Services 3% $151k 25th Percentile Base $172k Median $205k 75th Percentile... View Details
    • 31 Aug 2020
    • Blog Post

    Five Important Steps before Taking the Entrepreneurial Leap

    research and development process, manufacturing and clinical research strategy as well as offline retail. Hilary has a finance, consumer products and retail background, notably as brand manager of FIJI Water. Most recently, Hilary led... View Details
    • 22 Jan 2019
    • First Look

    New Research and Ideas, January 22, 2019

    support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
    Keywords: Dina Gerdeman