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Show Results For
- All HBS Web
(489)
- People (1)
- News (199)
- Research (224)
- Multimedia (2)
- Faculty Publications (72)
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
announce a change to the brand name or logo. Everyone’s a marketing expert, and making such a bold move will just give your skeptics and opponents a chance to undermine your authority before you’ve left the... View Details
Keywords: by John Quelch
- 09 Dec 2002
- Research & Ideas
Unilever—A Case Study
Langnese; and Sunlicht. The name "Unilever" was not used in operating companies or in brand names. Lever Brothers and T. J. Lipton were the two postwar U.S. affiliates. These national operating... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
than ever need and deserve the occasional treat. So, if you are Haagen Dazs, tell the consumer to substitute private label peas for the name brand but to not forego the comfort of curling up on the sofa with... View Details
Keywords: by John Quelch
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
incremental to the effects of other forms of organizational structure, namely business and geographic diversification. I also find that the level of debt at subsidiaries affects the parent company's borrowing costs. However, the... View Details
Keywords: Dina Gerdeman
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
real world events, on that end of the spectrum. Audiences exchange precious time off from long jobs to engage with entertainment. I feel the stories they turn to should inspire them, uplift them, and at least, do what the category name... View Details
Keywords: Robert Bochnak
- 14 Jan 2014
- First Look
First Look: January 14
Square' Strategy As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A... View Details
Keywords: Sean Silverthorne
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
this product.” During the video’s 12-plus minutes of step-by-step instructions, Hughes holds up product after product close to the camera so viewers can get a good look at each brand name. Because, after all, Hughes isn’t merely sharing... View Details
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and... View Details
Keywords: Sean Silverthorne
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
Jordan brand and served as president of the Portland Trail Blazers NBA team? Probably not, says HBS Professor Francesca Gino, who coauthored the case with HBS Senior Lecturer Hise Gibson and HBS Professor Frances X. Frei, as well as... View Details
- Web
HBS - The year in Review
joined Dean Srikant Datar , former Dean Nitin Nohria , and University President Lawrence Bacow, to dedicate the newly named and renovated Cash House. Cash, a prolific teacher, author, mentor, and scholar of impeccable character, was the... View Details
- Web
Tata Hall | About
Tata Hall Tata Hall is named in honor of Ratan N. Tata (AMP 71, 1975). Tata Hall, a facility completed in December 2013, enhances and expands the School’s Executive Education portfolio. The arc-shaped, seven-story, glass and brick... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
Action Plan: In Context
of well-to-do clients signed up to learn how to be good hosts and how to pronounce the names of European luxury brands. More than an etiquette teacher, Ho sees herself as a “microcultural anthropologist” who is constantly observing her... View Details
- Web
HBS - The year in Review
students receiving their MBA degrees. Fifty students earned their diplomas with high distinction and were named Baker Scholars. Eighty-two students earned their diplomas with distinction and 198 earned second-year honors. In addition, 25... View Details
- 19 Apr 2010
- Research & Ideas
The History of Beauty
cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details
- Web
Skydeck - Alumni
for business—and he is racing tech’s biggest names to make a long-promised future a reality. Reddit’s Rise COO Jen Wong (MBA 2004) on how she grew revenues without compromising community Surviving the Iditarod Adventurer Sunny Stroeer... View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
remember it because of how values-driven the protagonist was and how the entire DNA of the Black List arose from his core values: a sense of good and an appreciation for the arts. Even the name of his venture was a very intentional View Details
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne