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Show Results For
- All HBS Web
(269)
- News (58)
- Research (153)
- Multimedia (2)
- Faculty Publications (67)
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- 22 May 2007
- First Look
First Look: May 22, 2007
channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and also by promoting... View Details
Keywords: Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
small set of high priority ones for solution efforts. The theory is that soliciting a large number of ideas from employees will surface a set of higher priority problems than would have been identified with a less extensive search. Scarce... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing... View Details
Keywords: Martha Lagace
- 01 Apr 2014
- First Look
First Look: April 1
powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject of View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details
Keywords: Martha Lagace
- 19 Jan 2011
- First Look
First Look: Jan. 18
New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected... View Details
Keywords: Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details
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