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  • 20 Aug 2018
  • Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
Keywords: by Michael Blanding; Advertising; Retail
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 10 Nov 2015
  • First Look

November 10, 2015

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods By: Pomeranz, Dina Abstract—Recent years have seen a large expansion in the use... View Details
Keywords: Sean Silverthorne
  • 22 May 2012
  • First Look

First Look: May 22

Cooke, Mario D. Parrilli, and José L. Curbelo. Edward Elgar Publishing, 2012 Abstract An abstract is unavailable at this time. Publisher's Link: http://www.e-elgar.com/bookentry_main.lasso?currency=US&id=14530 Evaluating the Impact of... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

Psychology Preferences for Experienced Versus Remembered Happiness By: Mogilner, Cassie, and Michael I. Norton Abstract—Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where... View Details
Keywords: by Sean Silverthorne
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

from the human CEO over those they attributed to AI, suggesting a deep mistrust of algorithms. To explore this phenomenon further, Choudhury and his team conducted a second study that aimed to control for those perceptions. Researchers asked a second group of... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2018
  • Research & Ideas

A Better Business Model for Fighting Cancer

need for genetic testing. Business techniques employed include developing an emotive brand to draw people in; using more social media; employing jargon-free language; and “making everything simple and straightforward, from our... View Details
Keywords: by Julia Hanna; Health; Pharmaceutical
  • 20 Sep 2011
  • First Look

First Look: September 20

transparency over its state-contingent payoffs. The contractual nature of the put options in the benchmark portfolio allows us to evaluate appropriate required rates of return as a function of investor risk preferences and the underlying... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

features a regime-switching short-rate model. We evaluate the out-of-sample performance of our model in terms of forecasting ability and coverage properties and find that it improves on the standard Diebold and Li model. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace
  • 24 Mar 2015
  • First Look

First Look: March 24

investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the industry encounters and... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2008
  • First Look

First Look: September 3, 2008

evidence that boards appoint overly optimistic analysts who exhibit little skill in evaluating the firm itself, other firms within the firm's industry, or even other firms in general. The magnitude of the optimistic bias is large: 82.0%... View Details
Keywords: Sean Silverthorne
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
  • 29 May 2007
  • First Look

First Look: May 29, 2007

and Related Research, no. 458 (May 2007): 202-219 Abstract Direct-to-consumer advertising (DTCA) has become an influential factor in healthcare delivery in the United States. We evaluated the influence of DTCA on surgeon and patient... View Details
Keywords: Martha Lagace
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

solely on the merits of its strategic value to Oasys. He was forced to evaluate the strategic benefit alongside the likelihood of actually closing a deal, the specific terms of each deal, and especially the speed with which a deal could... View Details
Keywords: Carmen Nobel
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

Download the paper: http://www.hbs.edu/research/pdf/08-099WP.pdf Evaluating the Impact of SA 8000 Certification Authors:Michael J. Hiscox, Claire Schwartz, and Michael W. Toffel Abstract SA 8000, along with other types of certification... View Details
Keywords: Martha Lagace
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

Evaluation Framework for Product Take-Back Policies Authors:Michael W. Toffel, Antoinette Stein, and Katharine L. Lee Abstract Manufacturers are increasingly being required to adhere to product take-back regulations that require them to... View Details

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