Publications

Publications

Filter Results: (258) Arrow Down

Show Results For

← Page 8 of 258 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 20 Aug 2018
  • Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

marketing chicanery almost by accident. He was working on a related project involving a major US-based clothing and accessories brand (he can’t say which), when he noticed something odd happening at their outlet stores. “They never even... View Details
Keywords: by Michael Blanding; Advertising; Retail
  • 24 Mar 2015
  • First Look

First Look: March 24

investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the industry encounters and... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

are, and often to differentiate among different groups—examining, for example, which are more reasonable, which might want to work with the firm, and so on. Then, it's useful to plot out lines of complete disagreement and possible compromise. Q: You cite transaction... View Details
Keywords: by Cynthia Churchwell
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

Download the paper: http://www.hbs.edu/research/pdf/08-099WP.pdf Evaluating the Impact of SA 8000 Certification Authors:Michael J. Hiscox, Claire Schwartz, and Michael W. Toffel Abstract SA 8000, along with other types of certification... View Details
Keywords: Martha Lagace
  • 21 Oct 2014
  • First Look

First Look: October 21

sustainability solutions to a range of client organizations. Megaprojects are finite-duration initiatives involving multiple diverse entities in the design and delivery of a large-scale development, such as a brand new ecologically... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate View Details
Keywords: Carmen Nobel
  • 12 Aug 2008
  • First Look

First Look: August 12, 2008

evaluated less negatively than harmful actions carried out directly? Four experiments examine the moral psychology of indirect agency. Experiment 1 reveals effects of indirect agency under conditions favoring intuitive judgment, but not... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

signal and infer quality of difficult-to-observe management practices. Prior evaluations of voluntary management programs have focused on those that lack verification mechanisms and have found little evidence that they legitimately... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 22 May 2012
  • First Look

First Look: May 22

Cooke, Mario D. Parrilli, and José L. Curbelo. Edward Elgar Publishing, 2012 Abstract An abstract is unavailable at this time. Publisher's Link: http://www.e-elgar.com/bookentry_main.lasso?currency=US&id=14530 Evaluating the Impact of... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

Psychology Preferences for Experienced Versus Remembered Happiness By: Mogilner, Cassie, and Michael I. Norton Abstract—Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where... View Details
Keywords: by Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these questions to three retail... View Details
Keywords: by Raymond Burke; Retail
  • 20 Sep 2011
  • First Look

First Look: September 20

transparency over its state-contingent payoffs. The contractual nature of the put options in the benchmark portfolio allows us to evaluate appropriate required rates of return as a function of investor risk preferences and the underlying... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

features a regime-switching short-rate model. We evaluate the out-of-sample performance of our model in terms of forecasting ability and coverage properties and find that it improves on the standard Diebold and Li model. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

from the human CEO over those they attributed to AI, suggesting a deep mistrust of algorithms. To explore this phenomenon further, Choudhury and his team conducted a second study that aimed to control for those perceptions. Researchers asked a second group of... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • 18 Nov 2008
  • First Look

First Look: November 18, 2008

the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the... View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web