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  • 27 Jan 2020
  • Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

restrooms. Today Buc-ee’s is a road trip destination, with more than 30 sprawling stores offering Texas-themed gifts, Buc-ee’s brand beef jerky, plenty of gas (as many as 120 pumps at one store), mountains of ice to refill coolers, and... View Details
Keywords: by Dina Gerdeman
  • Web

HBS - The year in Review

with more than 200 MBA students from their regions in a pilot networking event. Dining Services Partner Affirmed As part of the broader effort to ensure excellence in its service partnerships, the School reviewed its Dining Services supplier in fall 2020. Following a... View Details
  • 10 May 2011
  • First Look

First Look: May 10

toward a goal of dodge detection (i.e., Is this person answering the question?) but rather toward a goal of social evaluation (i.e., Do I like this person?). Listeners were not blind to all dodge attempts, however. Dodge detection... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

Convergence, and Economic Performance By: Delgado, Mercedes, Michael E. Porter, and Scott Stern Abstract—This paper evaluates the role of regional cluster composition in regional industry performance. On the one hand, diminishing returns... View Details
Keywords: Sean Silverthorne
  • Web

Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

measures' informativeness about managerial effort and talent depends critically on the judicious selection of peer firms as performance benchmarks. By evaluating the efficacy of firms' chosen relative TSR benchmarks in performance-based... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

charcoal and fuel wood. Antitrust Scrutiny of Google Authors:Edelman, Benjamin G. Publication:Journal of Law Abstract I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often... View Details
Keywords: Sean Silverthorne
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 12 Nov 2013
  • First Look

First Look: November 12

http://hbr.org/search/314050-PDF-ENG Harvard Business School Case 514-026 Sustainability at Siemens Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

article mainly evaluates Roger Fisher's core contributions to the content or substance of negotiation research, theory, teaching, and practice. The discussion is organized around five thematic prescriptions: 1) focus on the other party's... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

Kimball Thomas (HBS MBA '11), prompts an evaluation of the pros and cons of each possibility. "Above all else, I hope the case will help students understand the economics and intricacies of the concert business," Elberse says.... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

grants ranging from $5,000 to $250,000. The case highlights the benefits and risks of traditional branding and social media branding, including a discussion of how the Pepsi Refresh Project fits with Pepsi's previous View Details
Keywords: Sean Silverthorne
  • Web

Advisory Board - Entrepreneurship

company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of Product Strategy for Authoria as he researches and... View Details
  • Web

Systems Integration - Institute For Strategy And Competitiveness

some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the system as the ultimate measure of... View Details
  • Web

Business Insights Blog | HBS Online

Contributors tag CLIMB Marketing Personal Branding Discover how to evaluate and enhance your personal brand with this step-by-step guide to conducting a personal View Details
  • Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

growth stage (Series B+), early stage (pre-Seed - Series A), climate (Series B+, with a focus on energy and mobility), or media and journalism. Interns complete two projects over the summer, in addition to sourcing and evaluating... View Details
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

Efforts Pay Off? Dynamic Panel Data Methods Revisited By: Chung, Doug J., Byungyeon Kim, and Byoung Park Abstract—We estimate a sales response model to evaluate the short- and long-term value of pharmaceutical sales representatives'... View Details
Keywords: Sean Silverthorne
  • 11 Jun 2013
  • First Look

First Look: June 11

a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
Keywords: Carmen Nobel
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

evaluated before his departure, and he recorded his every move in sales reports and receipts. Sales managers at large corporations assigned salesmen specific territories and gave them monthly or weekly quotas to meet. They aimed to make... View Details
Keywords: by Laura Linard
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details