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- All HBS Web (217)
- Faculty Publications (57)
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
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Sean Silverthorne
- 01 Mar 2015
- News
Case Study: The Speed of Light
requires some handholding and has historically been populated with would-be national players that lack both specialized knowledge and the ability to respond quickly, this hands-on, engineering-heavy style has been a key differentiator for...
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- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union...
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Re: Multiple Faculty
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how...
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Carmen Nobel
- Web
Video Clips & Discussion Questions - Creating Emerging Markets
management, incentives, and objectives, as well as the way Bajaj Group has employed both types of leadership across its subsidiaries. Questions for Discussion The clips show that family name was a huge advantage for a brands in South Asia...
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- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the...
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- 10 May 2016
- First Look
May 10, 2016
tested whether the subsidies were associated with differential attendance and weight loss over 12 months, as might be predicted by the expectation that they attract employees with differing degrees of motivation. Analysis and Results:...
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Carmen Nobel
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality...
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Martha Lagace
- 19 Jun 2012
- First Look
First Look: June 19
We label these two alternative modes Leviathan as a majority investor and Leviathan as a minority investor, respectively. Next we differentiate between these two modes by describing their key fundamental traits and the conditions that...
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Sean Silverthorne
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the...
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- 30 Aug 2011
- First Look
First Look: August 30
competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,...
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Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
power comes a new challenge: people now expect companies to understand what type of relationships they want and to respond appropriately-they want firms to hold up their end of the bargain. Unfortunately, many brands don't meet those...
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Carmen Nobel
- 01 Mar 2017
- News
Case Study: Moment in the Sun
be leaving money on the table not just in the short term but permanently,” he says. Should Ario stick to hospitality and own the market, or shine its light on new ground? The Answers: If a land grab is expected, then owning a segment or niche with strong attachment...
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Dan Morrell
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their...
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- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 01 Apr 2000
- News
Getting the Message
currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to View Details
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Susan Young
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
levels. Collectively, Rachel and Wallerstofer saw an opportunity to build a precision nutrition brand that was more data driven, science backed, and truly personalized. “We came together on this mission to empower individuals to leverage...
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- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,...
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- 01 Sep 2017
- News
Case Study: Confidence Builder
differentiate the Confi program—most other prevention programs are designed to meet compliance standards, not foster conversation—but the marketplace is dominated by a few big companies. Schools pay about $1 per student each year for such...
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- 26 Jan 2016
- First Look
January 26, 2016
paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and...
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Sean Silverthorne