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  • 01 Dec 1997
  • News

Multimedia Martha: Sharon Patrick Cooks Up A Winner

partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
  • Web

Technology & Innovation - Faculty & Research

effect of a unique mediated funding scheme that combines project grants with active facilitation and conflict management on firm performance, comparing the likelihood of bankruptcy and employee count as well as patent count, publication... View Details
  • Web

Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3) Age (3) Agreements and... View Details
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • Web

Entrepreneurship - Faculty & Research

valuable tool to update beliefs and improve choices. From the Bayesian perspective, any purposeful information gathering activity testing the promise of a new venture or strategy—from seeking advice to A/B tests—can be treated as a... View Details
  • Web

Human Behavior & Decision-Making - Faculty & Research

that implicitly activating the construct of time, rather than money, leads individuals to behave more ethically by cheating less. We further found that priming time reduces cheating by making people reflect on who they are. Implications... View Details
  • Web

Online Leadership and Management Courses | HBS Online

preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners through unique... View Details
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
  • 20 Apr 2010
  • First Look

First Look: April 20

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details
Keywords: Martha Lagace
  • Web

The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
  • Web

Profiles - MBA

its frontier. I want to create art, prolifically. I want to be actively engaged in mentorship and community work. Find Karly on LinkedIn and her personal website . COMPUTER SCIENCE, SM CANDIDATE IN APPLIED MATH DUNSTER 2020 Cohort 1 Jenny... View Details
  • Web

Leadership - Faculty & Research

Recruitment ; Leadership Style ; Management Style ; Marketing ; Brands and Branding ; Marketing Strategy ; Product Marketing ; Product Launch ; Product Positioning ; Organizational Culture ; Mission and... View Details
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

subsequently. Our results are consistent with theory on the active role firms can play in managing their reputational capital through anticipatory actions to avoid negative media coverage. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • Web

Online Finance & Accounting Courses | HBS Online

and determine a path forward. Active Immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls,... View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes... View Details
Keywords: Sean Silverthorne
  • February 2022 (Revised February 2023)
  • Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
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  • 10 May 2011
  • First Look

First Look: May 10

Perspective on Ambidexterity: Structural Differentiation and Boundary Activities Authors:Sebastian Raisch and Michael L. Tushman Abstract This paper explores the shifting nature of differentiation and integration in organizations... View Details
Keywords: Sean Silverthorne
  • Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details