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- All HBS Web (349)
- Faculty Publications (139)
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- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
protection, such as patents, trade secrets, and trademarks. A trademark offers a way to capture the brand equity of a company or a product. BusinessWeek recently calculated that the value of the Coca-Cola View Details
- 27 Sep 2016
- First Look
September 27, 2016
required by participants and those provided by suppliers (“the skills gap”) and the gap that separates skill acquisition from skill application (“the skills transfer gap”). We canvass the literature on skill measurement, acquisition, and... View Details
Keywords: Sean Silverthorne
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
balancing the acquisitive and bonding drives sets up the second guiding principle for the leader: such a balance needs to be struck in every key relationship in the firm—within each primary work group, between all primary groups that are... View Details
Keywords: by Paul Lawrence & Nitin Nohria
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
Administration. “Those who choose the offering will engage with it more.” Equally important, the researchers found that in this context, identifying negatives prominently had an “insignificant effect” on customer acquisition rates.... View Details
Keywords: by Danielle Kost
- 10 Nov 2003
- Research & Ideas
Globalization: The Strategy of Differences
acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details
Keywords: by Pankaj Ghemawat
- 25 Jun 2013
- First Look
First Look: June 25
their career, want to run their own companies. This note looks at the funded search as a means to entrepreneurship through acquisition and describes the path to buy and run a business using debt and equity as a means of financing the... View Details
Keywords: Anna Secino
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of Places The View Details
Keywords: Dina Gerdeman
- 12 Aug 2008
- First Look
First Look: August 12, 2008
based on the principles of "faster, further, freer," Coty hired longstanding executives from other firms and liberated their entrepreneurial capabilities, refreshing brands which had been tarnished into a global mass color... View Details
Keywords: Sean Silverthorne
- April 1998
- Case
Compaq, 1998
By: Steven C. Wheelwright and Matt Verlinden
In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
meant to be a channel of distribution; it’s an acquisition engine and a way to make a brand splash in a particular market. Moreno: Warby Parker also has photo booths in some of their stores, where you can... View Details
- 20 Sep 2011
- First Look
First Look: September 20
aspirations for what is to be gained in the current relationship, and these aspirations fuel opportunism. Finally, we show that other parties may fail to anticipate these effects, leaving them vulnerable to exploitation. State Activism and the Hidden Incentives Behind... View Details
Keywords: Sean Silverthorne
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer View Details
Keywords: by John A. Deighton
- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details
Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- 19 Jun 2012
- First Look
First Look: June 19
the acquisition of U.S. Oncology, an integrated cancer care company, whose expertise it could leverage in offerings catered to other physician specialties. With a vast portfolio of products and services serving a wide spectrum of health... View Details
Keywords: Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
Keywords: Sean Silverthorne