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Publications

Publications

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  • All HBS Web  (1,426)
    • People  (4)
    • News  (489)
    • Research  (868)
    • Multimedia  (2)
  • Faculty Publications  (62)

Show Results For

  • All HBS Web  (1,426)
    • People  (4)
    • News  (489)
    • Research  (868)
    • Multimedia  (2)
  • Faculty Publications  (62)
← Page 8 of 1,426 Results →
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 03 Oct 2018
  • What Do You Think?

How Should Managers Deal with the Challenges of Building an Inclusive Workplace?

typical of others that have found “a strong correlation between gender diversity and a company’s bottom line.” Companies in the top quartile of gender diversity worldwide had a high likelihood of outperforming bottom-quartile industry... View Details
Keywords: by James Heskett
  • 01 Feb 2017
  • What Do You Think?

Is the Next Jobs Crisis Just Ahead?

for beginning teachers So, is there any hope?” Roy Damary summed up his thoughts this way: “And we all thought that the service industry was the salvation of countries facing industrial decline!” Although the challenge was framed in terms... View Details
Keywords: by James Heskett; Service
  • 04 Jan 2011
  • Working Paper Summaries

The Learning Effects of Monitoring

Keywords: by Dennis Campbell, Marc Epstein & Francisco de Asis Martinez-Jerez; Entertainment & Recreation
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

amplify as they move up the chain, leading to a counterproductive combination of spiky order patterns and inventory shortages and surpluses. 53 To the extent that the Internet can help reduce information gaps and delays, it can be... View Details
Keywords: by Andrew McAfee
  • 03 Aug 2009
  • Research & Ideas

Corporate Social Responsibility in a Downturn

societal issues and at the same time enhance business success, yielding a "double bottom line." And there's no time like the present, he adds. "Effective programs that serve the community in a compelling way, and that also... View Details
Keywords: by Martha Lagace
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability,... View Details
Keywords: Dina Gerdeman
  • 06 Apr 2016
  • What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

that hacking it is still difficult.” Nevertheless, Kinney felt that “Now that it has been hacked, perhaps Apple should redouble its efforts to improve the security... I therefore would not encourage Apple to open up its architecture.”... View Details
Keywords: by James Heskett; Computer
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

vessel.” Siouzie14 asked, “Would anyone believe the name in a mayday call?” Advice was offered up by many. Anticipating the final decision, Athena K praised another respondent for being “spot-on with naming the dingy Boaty McBoatface.”... View Details
Keywords: by James Heskett; Advertising
  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
  • 16 Oct 2013
  • Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one... View Details
Keywords: by Joe Lassiter; Energy; Utilities
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Summing Up How Transferable is the Google "School of Management"? Responses to this month's column suggest a great deal of respect for what Google's management has been able to achieve, both in terms of a strategy for bringing... View Details
Keywords: by James Heskett; Education
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

academic economics department. Amazon is far from alone in this trend. Some 50 tech companies “have been snapping up economists at a remarkable scale,” says Michael Luca, the Lee J. Styslinger III Associate Professor of Business... View Details
Keywords: by Roberta Holland; Technology; Education
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

two-week spectacle that captures the attention of people around the world. With the Games of the XXX Olympiad off and running in London, three Harvard Business School professors offer their insights. Stephen A. Greyser, Richard P. Chapman... View Details
Keywords: Re: Multiple Faculty; Sports
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
  • 03 Apr 2019
  • Book

Fintech's Game-Changing Opportunities for Small Business

entrepreneurs are critical to innovation and the creation of the next companies like Google, they do not make up a large part of the small businesses community who are seeking loans. Lagace: How does the US small business landscape look... View Details
Keywords: by Martha Lagace; Banking; Financial Services
  • 19 Mar 2009
  • Working Paper Summaries

Beyond Gender and Negotiation to Gendered Negotiations

Keywords: by Deborah Kolb & Kathleen L. McGinn
  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

five-minute sales pitch for a project. It's an elaboration on the classic "elevator pitch" exercise in which entrepreneurs must come up with a 60-second presentation that tells the story of their product, company, or project as... View Details
Keywords: by Dennis Fisher
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

way of supporting employees' well-being, drawing on case studies about people who have been deeply affected by mental illness. Did You Hear What I Said? How to Listen Better by Michael Blanding 06 NOV 2023 | Research & Ideas People who seem like they're paying View Details
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