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Show Results For
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All HBS Web
(193)
- News (61)
- Research (88)
- Events (1)
- Multimedia (1)
- Faculty Publications (38)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
example, preferred blue flecks in their detergents—blue being the color of the favorite Italian soccer team, Arnold noted with a grin. On the other hand, residents of the Netherlands, considering themselves environmentally friendly,...
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- 16 Jun 2023
- Blog Post
The HBS Climate Rising Podcast Reaches 50 (Episodes)
themed series in 2022 covered several angles of corporate decarbonization—from HP’s climate plan to startup BlocPower’s strategy to electrify and decarbonize buildings, Aspen Institute’s collaborative initiative to help decarbonize View Details
- 02 Oct 2015
- News
The ‘F’ Word
own way, I’m trying to make up for the failures of the past. Amar Kumar (MBA 2010) SVP, Pearson Do more than deliver In our first semester at HBS we studied a case on relationship building—something about blue lines and red lines, and how...
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Walt Disney Studios
- 01 Sep 2017
- News
City of Dreams
become.” Mawilmada on Galle Face Green, a 12-acre park running between the Indian Ocean and downtown Colombo. In the background: One Galle Face, a mixed-use hotel, office, retail, and residential project in development. Mawilmada on Galle...
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- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
Musing of Gilmore Tostengard by Gilmore Tostengard (MBA 1953) (Outskirts Press) This book tracks Tostengard's lifelong journey from small-town Minnesota to Arizona with a couple of oceans and numerous stops on the way. Great Inventions...
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- 01 Apr 2002
- News
Pamela Thomas Graham
After ten years of working at McKinsey & Co., where she had become the first female African-American partner, Pamela Thomas-Graham (MBA '88/JD '89) was ready for a change. "Consulting is an excellent way to learn management and strategy...
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- 07 Sep 2019
- Op-Ed
Even for Non-Believers, These Are the Next Steps on Climate Change
by bodies like the National Oceanic and Atmospheric Administration and the Intergovernmental Panel on Climate Change. They show a range of sea rise probabilities in 2050, just 30 years from now. In Boston, for example, they show a rise...
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by John Macomber
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of...
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- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
steps toward rapprochement in June 2016. The central dilemma is this: whether in light of the existing uncertainties companies operating in both countries can resume their investments and commercial activities, or should decisions be put on hold? What is the best View Details
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Dina Gerdeman
- 15 Jun 2021
- News
Case Study: Inside Story
That being said, why not move the ball forward with both strategies at the same time? An affiliate partnership usually doesn’t require intense resources to stand up, so it shouldn’t overburden you to test different acquisition techniques...
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- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk...
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Sean Silverthorne
- Web
Policy - Business & Environment
ice cap, a rise in sea levels, warming of the oceans ” Industry internal document 1968 American Petroleum Institute [10] 1970s - 1980s In a 1978 presentation to Exxon executives and scientists, James Black of Exxon’s Products Research...
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- 01 Feb 2018
- News
HBS Professor Emeritus Hugo Uyterhoeven Dies at 86
retiring from the active faculty in 1998. Uyterhoeven authored or coauthored numerous cases, teaching notes, articles, and books, including Business Policy: Managing Strategic Processes, whose eighth edition was published in 1995; View Details
- 30 Jun 2008
- Research & Ideas
Rethinking Retirement Planning
into an IRA) to determine and implement a dynamically optimized portfolio strategy that maximizes the chance of achieving your desired retirement income goal. Over the years, that managed portfolio adjusts for factors such as increases or...
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- 03 Nov 2009
- First Look
First Look: Nov. 3
self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit...
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Martha Lagace
- 01 Dec 2017
- News
Yoga Inc.
phenomenon it pretty much created. “From the foundation of yoga wear, we started a category that before us did not exist,” says Vivien Yeung (MBA 2001), Lululemon’s chief strategy officer. Understanding the public consumption ritual...
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Deborah Halber
- 19 Jun 2017
- News
How Women's Basketball Conquered Europe
the owners. And they just out of the clear blue made an offer to me to be a consultant, to leave the partnership, become a consultant for them in international marketing. They never had a marketing department to basically license their...
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- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
Bjerg’s team suffers total defeat when their glowing blue nexus is shattered. “OK, now I’m going to read out some subs and resubs,” he says, without missing a beat. Each of the nonsensical screen names he reads is that of a viewer who has...
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- 18 Oct 2006
- Research & Ideas
New at the Helm: A Talk with HBS Dean Light
with markets and investment. In addition, he worked half-time with a Boston-based management consulting firm on the strategy problems of several important corporate clients. He soon decided to focus his full attention on HBS. As the first...
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- 09 Dec 2008
- First Look
First Look: December 9, 2008
markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy. Purchase the note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208147 The Concept of...
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Martha Lagace