Beverages - Publications - Faculty & Research

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

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Rohit Deshpande

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

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16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

10 Feb 2022
Research & Ideas

Why Are Prices So High Right Now—and Will They Ever Return to Normal?

tracked by the researchers had been discontinued. That number hasn’t decreased much since then. Stockouts remain high in fewer sectors. Shortages remain significant in some sectors, such as food and beverages and electronics, but are back... View Details

Keywords: by Rachel Layne

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

monkeybusinessimages How to handle religion in the workplace is a contentious and litigious issue that many business leaders struggle with. The subject is so third-rail hot that even Harvard Business School has devoted relatively few courses and case studies to it.... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Food & Beverage

09 Dec 2002
Research & Ideas

Unilever—A Case Study

This article considers key issues relating to the organization and performance of large multinational firms in the post-Second World War period. Although foreign direct investment is defined by ownership and control, in practice the nature of that "control"... View Details

Keywords: by Geoffrey Jones; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

how food and beverages were impacting consumer health. In early 2007, she launched PepsiCo’s new mission, “Performance with Purpose.” She committed to reduce the sugar and sodium in PepsiCo’s core snacks and sodas, which generated most of... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage

Rosabeth M. Kanter

Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

Jamie_Hall Amazon’s acquisition of Whole Foods last August was the corporate equivalent of mixing tap water with organic extra virgin olive oil. You’d be hard-pressed to find two companies with more different value propositions. Even so, it was surprising to hear... View Details

Keywords: by Michael Blanding; Food & Beverage

Web

Policies, Rules & Guidelines | About

Self-Catering Self-supplied food and non-alcoholic beverages is referred to as "self-catering". Sexual Harassment & Other Sexual Misconduct The School is committed to maintaining a safe and healthy educational and work environment in... View Details

Forest L. Reinhardt

Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

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July 2003 (Revised October 2018)
Case

Starbucks: Delivering Customer Service

By: Youngme Moon and John Quelch

Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry

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William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

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01 Mar 2024
News

Case Study: Testing the Waters

ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high shipping costs and currently... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Food and Beverage Stores

2016
Working Paper

Reviews, Reputation, and Revenue: The Case of Yelp.com

By: Michael Luca

Do online consumer reviews affect restaurant demand? I investigate this question using a novel dataset combining reviews from the website Yelp.com and restaurant data from the Washington State Department of Revenue. Because Yelp prominently displays a restaurant's... View Details

Keywords: Revenue; Network Effects; Reputation; Social and Collaborative Networks; Food and Beverage Industry; Food and Beverage Industry; Washington (state, US)

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24 Oct 2023
Research & Ideas

When Tech Platforms Identify Black-Owned Businesses, White Customers Buy

Generations of Black business owners have had to fight discrimination to prosper in America, but a new study suggests that these entrepreneurs are now gaining more support in parts of the country when they make their presence known. The study, coauthored by Harvard... View Details

Keywords: by Jay Fitzgerald; Food & Beverage

September 2013 (Revised April 2014)
Case

Trader Joe's

By: David L. Ager and Michael A. Roberto

Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details

Keywords: Core Competencies; Growth Strategy; Strategic Positioning; Industry Analysis; Competitive Strategy; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

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01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

24 Apr 2018
Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership during the 1982 Tylenol crisis is what we at Harvard Business School teach as the standard for... View Details

Keywords: by Bill George; Food & Beverage; Food & Beverage

November 1972 (Revised July 2023)
Case

Benihana of Tokyo

By: W. Earl Sasser

Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details

Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry

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