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- Faculty Publications (347)
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Contextual Intelligence
I have come to a conclusion that may surprise you: trying to apply management practices... View Details
- TeachingInterests
General Management Program (GMP)
By: Sunil Gupta
As global business challenges become more complex, companies are turning to cross-functional leaders who can drive change across the organization. The General Management Program (GMP) is a unique modular program that provides the latest management thinking and best... View Details
- 23 Apr 2012
- News
How to Brand a Next-Generation Product
- Teaching Interest
Private Equity and Venture Capital (Executive Education)
By: Josh Lerner
As equity markets appear to strengthen, interest rates remain low, and asset values look attractive, private equity firms are uniquely positioned to pursue new opportunities. This
- March 2023
- Background Note
A Primer on OKRs
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
The OKR framework is a popular goal-setting and strategy execution tool that uses goal setting through “Objectives” and measuring performance using “Key Results” on a periodic basis to measure and drive performance. The OKR framework has been adopted and practiced at... View Details
Keywords: Business Organization; Talent and Talent Management; Framework; Corporate Governance; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Management Skills; Management Systems; Measurement and Metrics; Outcome or Result; Performance Effectiveness; Performance Evaluation; Performance Expectations; Performance Productivity; Performance Efficiency
- July 2010 (Revised September 2011)
- Background Note
Hiring Successful Professionals: One Process--Multiple Goals
By: Heidi K. Gardner
The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details
- July 2024
- Technical Note
Intellectual Property in Tough Tech Ventures
By: Joshua Lev Krieger, Jim Matheson, Russ Wilcox and Mel Martin
This note explains the crucial role of intellectual property rights (IPR), particularly patents, in the success of tough tech ventures (TTVs). It outlines the patent system's mechanics, emphasizing utility patents and their requirements for novelty, non-obviousness,... View Details
Keywords: Intellectual Property
- 2015
- Case
Advanced Leadership Pathways: Issa Baluch and the African Agribusiness Knowledge and Innovation Leadership Initiative (AKILI)
By: Rosabeth M. Kanter and Renee Vuillaume
A veteran of the freight forwarding industry, Issa Baluch wanted to transform the education space in Africa by introducing hands-on practical teaching in agriculture and agribusiness. In the summer of 2015 his vision of a practical learning institute for African... View Details
Keywords: Agriculture; Institutions For Collaboration; Innovation; Innovation And Strategy; Farming; International Development; Stakeholder Engagement; Youth; Environmental And Social Sustainability; Environment; Social Impact Investment; Agribusiness; Education; Training; Leadership; Knowledge; Environmental Sustainability; Innovation Strategy; Knowledge Management; Finance; Africa
Seth Neel
Seth Neel is an Assistant Professor housed in the Department of Technology and Operations Management (TOM) at HBS, and a Faculty Affiliate in Computer Science at SEAS. He is Principal Investigator of the Trustworthy AI Lab in Harvard's new View Details
- 28 Jan 2019
- Research & Ideas
Forget Cash. Here Are Better Ways to Motivate Employees
motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
- December 2009
- Article
Who Owns Metrics?: Building a Bill of Rights for Online Advertisers
By: Benjamin Edelman
I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details
- 19 Sep 2017
- Working Paper Summaries
An Invitation to Market Design
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Service Productivity Management
Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance — Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates... View Details
- 07 Jan 2019
- News
Top Ten Technology Books Of 2018
- August 2014
- Technical Note
Conjoint Analysis: A Do it Yourself Guide
By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
- 09 Feb 2017
- News