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Publications

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    • All HBS Web  (1,863)
      • Faculty Publications  (210)

      Behavioral OperationsRemove Behavioral Operations →

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      • May 2010
      • Supplement

      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)

      By: Christopher A. Bartlett and Benjamin H. Barlow
      Keywords: Organizational Behavior; International Business; Subsidiaries; Project Management; Multinational Corporations; Implementing Strategy; Leadership; Business Subsidiaries; Behavior; Multinational Firms and Management; Corporate Strategy; Organizations; Labor Unions; Organizational Culture; Product Development
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      Bartlett, Christopher A., and Benjamin H. Barlow. "Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-202, May 2010.
      • April 2010
      • Case

      A Giant Among Women

      By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
      Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
      Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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      Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
      • January 2010 (Revised August 2011)
      • Case

      United Breaks Guitars

      By: John A. Deighton and Leora Kornfeld
      When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
      Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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      Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
      • Article

      Are Self-service Customers Satisfied or Stuck?

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details
      Keywords: Service Delivery; Information Technology; Customer Satisfaction; Competition; Cost; Banks and Banking; Behavior; Market Transactions; Management Analysis, Tools, and Techniques
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "Are Self-service Customers Satisfied or Stuck?" Production and Operations Management 19, no. 6 (November–December 2010). (Awarded the Decision Sciences Institute Stan Hardy Award for Outstanding Paper Published during 2010 in the Field of Operations Management.)
      • 2010
      • Book

      One Strategy: Organization, Planning, and Decision Making

      By: Steven Sinofsky and Marco Iansiti
      Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
      Keywords: Strategy; Organizations; Planning; Decision Making
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      Sinofsky, Steven, and Marco Iansiti. One Strategy: Organization, Planning, and Decision Making. NJ: John Wiley & Sons, 2010.
      • Article

      The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

      By: Dennis Campbell and Frances X. Frei
      This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
      Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
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      Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
      • Article

      The Counterfeit Self: The Deceptive Costs of Faking It

      By: Francesca Gino, Michael I. Norton and Dan Ariely
      Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
      Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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      Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
      • November 2009
      • Article

      Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

      By: Dennis Campbell, Srikant M. Datar and Tatiana Sandino
      Many companies operate units that are dispersed across different types of markets, and thus serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarter's ability to control its local managers' behavior and satisfy... View Details
      Keywords: Market Dispersion; Decentralization; Incentives; Business Headquarters; Geographic Location; Governance Controls; Distribution; Organizational Design; Franchise Ownership; Retail Industry
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      Campbell, Dennis, Srikant M. Datar, and Tatiana Sandino. "Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry." Accounting Review 84, no. 6 (November 2009): 1749–1779.
      • 2009
      • Chapter

      Creating Superior Customer Value in a Connected World

      By: Ranjay Gulati
      "In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
      Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
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      Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
      • 2009
      • Working Paper

      Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

      By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
      While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
      Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives
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      Anik, Lalin, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior." Harvard Business School Working Paper, No. 10-012, August 2009.
      • 2009
      • Working Paper

      Watch What I Do, Not What I Say: The Unintended Consequences of the Homeland Investment Act

      By: Dhammika Dharmapala, C. Fritz Foley and Kristin J. Forbes
      This paper analyzes the impact on firm behavior of the Homeland Investment Act of 2004, which provided a one-time tax holiday for the repatriation of foreign earnings by U.S. multinationals. The analysis controls for endogeneity and omitted variable bias by using... View Details
      Keywords: Investment; Multinational Firms and Management; Government Legislation; Taxation; Business and Shareholder Relations; Behavior; United States
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      Dharmapala, Dhammika, C. Fritz Foley, and Kristin J. Forbes. "Watch What I Do, Not What I Say: The Unintended Consequences of the Homeland Investment Act." NBER Working Paper Series, No. 15023, June 2009.
      • 2009
      • Working Paper

      Taking a 'Deep Dive': What Only a Top Leader Can Do

      By: Howard H. Yu and Joseph L. Bower
      Unlike most historical accounts of strategic change inside large firms, empirical research on strategic management rarely uses the day-to-day behaviors of top executives as the unit of analysis. By examining the resource allocation process closely, we introduce the... View Details
      Keywords: Leading Change; Management Practices and Processes; Resource Allocation; Business Processes; Organizational Change and Adaptation; Organizational Culture; Organizational Structure
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      Yu, Howard H., and Joseph L. Bower. "Taking a 'Deep Dive': What Only a Top Leader Can Do." Harvard Business School Working Paper, No. 09-109, April 2009. (Revised February 2010, May 2010.)
      • March 2009 (Revised September 2010)
      • Case

      Dartmouth-Hitchcock Medical Center: Spine Care

      By: Robert S. Huckman, Michael E. Porter, Rachel Gordon and Natalie Kindred
      Describes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in... View Details
      Keywords: Health Care and Treatment; Medical Specialties; Service Delivery; Service Operations; Integration; Value Creation; Health Industry; United States
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      Huckman, Robert S., Michael E. Porter, Rachel Gordon, and Natalie Kindred. "Dartmouth-Hitchcock Medical Center: Spine Care." Harvard Business School Case 609-016, March 2009. (Revised September 2010.)
      • February 2009 (Revised August 2021)
      • Supplement

      Jieliang Phone Home! (B)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details
      Keywords: Managing People; Motivation and Incentives; Behavior; Production; Innovation and Invention; Performance Productivity; Groups and Teams; Management Practices and Processes; Compensation and Benefits; Labor; Surveys; Decisions; Manufacturing Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (B)." Harvard Business School Supplement 609-081, February 2009. (Revised August 2021.)
      • February 2009 (Revised July 2012)
      • Supplement

      Jieliang Phone Home! (C)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and... View Details
      Keywords: Globalization; Compensation and Benefits; Surveys; Innovation and Invention; Management Practices and Processes; Production; Performance Productivity; Groups and Teams; Labor and Management Relations; Behavior; Motivation and Incentives; Manufacturing Industry; Telecommunications Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (C)." Harvard Business School Supplement 609-082, February 2009. (Revised July 2012.)
      • 2009
      • Working Paper

      Virtual Team Learning: Reflecting and Acting, Alone or With Others

      By: Deborah L. Soule and Lynda M. Applegate
      This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and complexity, presenting an extreme need for learning in the course of the work. We present data from an exploratory... View Details
      Keywords: Competency and Skills; Learning; Knowledge Acquisition; Knowledge Use and Leverage; Product Development; Groups and Teams; Behavior
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      Soule, Deborah L., and Lynda M. Applegate. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Harvard Business School Working Paper, No. 09-084, January 2009.
      • November 2008 (Revised January 2010)
      • Case

      Stone Finch, Inc.: Young Division, Old Division

      By: Richard G. Hamermesh and Elizabeth Collins
      CEO Jim Billings wants to attract energetic, entrepreneurial talent to Stone Finch, Inc., which comprises an older division that fabricates products like piping and tanks for water and wastewater processing plants, and a much newer division that develops biochemical... View Details
      Keywords: Organizational Behavior; Human Resource Management; Motivation; Business Growth; Motivation and Incentives; Leadership; Business Subsidiaries; Innovation Strategy; Resource Allocation; Organizational Structure; Organizational Culture; Retention; Operations; Recruitment; Integration; Business Growth and Maturation; Mergers and Acquisitions; Growth and Development Strategy; Manufacturing Industry
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      Hamermesh, Richard G., and Elizabeth Collins. "Stone Finch, Inc.: Young Division, Old Division." Harvard Business School Brief Case 083-214, November 2008. (Revised January 2010.)
      • November 2008 (Revised April 2010)
      • Case

      Youth Villages

      By: Allen S. Grossman, Cathy Ross and William Foster
      Tennessee-based nonprofit Youth Villages had an impressive record of serving emotionally and behaviorally troubled youth and their families, with higher success rates and lower costs than most child services providers. Yet expanding to offer its services on a broader... View Details
      Keywords: Growth and Development Strategy; Service Operations; Business and Government Relations; Nonprofit Organizations; Expansion; Tennessee
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      Grossman, Allen S., Cathy Ross, and William Foster. "Youth Villages." Harvard Business School Case 309-007, November 2008. (Revised April 2010.)
      • fall 2008
      • Article

      Toward a Theory of Behavioral Operations

      By: Francesca Gino and Gary P. Pisano
      Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
      Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
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      Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
      • May 2008
      • Journal Article

      Future Lock-in: Future Implementation Increases Selection of 'Should' Choices

      By: Todd Rogers and Max Bazerman
      People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative “should” self and an affective... View Details
      Keywords: Decision Choices and Conditions; Research; Behavior; Conflict of Interests
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      Rogers, Todd, and Max Bazerman. "Future Lock-in: Future Implementation Increases Selection of 'Should' Choices." Organizational Behavior and Human Decision Processes 106, no. 1 (May 2008): 1–20.
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