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  • All HBS Web  (10,639)
    • People  (24)
    • News  (3,079)
    • Research  (6,335)
    • Events  (31)
    • Multimedia  (275)
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  • Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria
Keywords: Public Relations
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Heese, Jonas, and Vishal P. Baloria. "Research: The Rise of Partisan Media Changed How Companies Make Decisions." Harvard Business Review (website) (October 31, 2017).
  • March 1998
  • Article

The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research

By: M. H. Bazerman and A. E. Tenbrunsel
Keywords: Decision Making; Integration; Cognition and Thinking; Behavior; Research
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Bazerman, M. H., and A. E. Tenbrunsel. "The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research." Basic and Applied Social Psychology 20, no. 1 (March 1998): 87–91.
  • June 2025
  • Supplement

Teleko: Managing Customer Retention

By: Eva Ascarza
This interactive tool is designed to enhance engagement with the Managing Customer Retention at Teleko case by allowing the student to explore and analyze key data from the experiment run in July (“July data”). Through this platform, the student can examine the... View Details
Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships
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Ascarza, Eva. "Teleko: Managing Customer Retention." Harvard Business School Supplement 525-705, June 2025.
  • August 2021
  • Article

Hoping for the Worst? A Paradoxical Preference for Bad News

By: Kate Barasz and Serena Hagerty
Nine studies investigate when and why people may paradoxically prefer bad news—e.g., hoping for an objectively worse injury or a higher-risk diagnosis over explicitly better alternatives. Using a combination of field surveys and randomized experiments, the research... View Details
Keywords: Decision Avoidance; Difficult Decisions; Judgment And Decision Making; Medical Decision-making; Decision Making; Behavior
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Barasz, Kate, and Serena Hagerty. "Hoping for the Worst? A Paradoxical Preference for Bad News." Journal of Consumer Research 48, no. 2 (August 2021): 270–288.
  • Research Summary

Overview

By: John Beshears
In his research, Professor Beshears shows how managers can influence the behavior of customers and employees by changing the decision-making environment to call attention to a decision, to use psychological framing to shape assessments of options, or to help... View Details
Keywords: Behavioral Economics; Consumer Finance; Household Finance; Health Care; Organizational Economics; Decision Making; Economics; Negotiation; Behavioral Finance
  • April 1996 (Revised March 2008)
  • Exercise

Canonical Decision Problems

Involves seven canonical decision problems--basic problems in management that arise with surprising frequency. Although these exercises are simplified versions of these problems, they have been written to preserve the "essence" of the decision situations. The problems... View Details
Keywords: Decision Choices and Conditions; Management Skills; Negotiation; Problems and Challenges
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"Canonical Decision Problems." Harvard Business School Exercise 396-308, April 1996. (Revised March 2008.)
  • February 2021
  • Article

I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior

By: Ata Jami, Maryam Kouchaki and Francesca Gino
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations. Across seven studies, we find that psychological ownership leads to a boost in self-esteem, which... View Details
Keywords: Psychological Ownership; Prosocial Behavior; Altruism; Self-Esteem; Materialism; Behavior; Attitudes
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Jami, Ata, Maryam Kouchaki, and Francesca Gino. "I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior." Journal of Consumer Research 47, no. 5 (February 2021): 698–715.
  • 2017
  • Working Paper

The Effects of Media Slant on Firm Behavior

By: Vishal P. Baloria and Jonas Heese
The media can impose reputational costs on firms because of its important role as an information intermediary and its ability to negatively slant coverage. We exploit a quasi-natural experiment that holds constant the information event across firms, but varies the... View Details
Keywords: Media Slant; Reputational Capital; Strategic Corporate Decisions
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Baloria, Vishal P., and Jonas Heese. "The Effects of Media Slant on Firm Behavior." Harvard Business School Working Paper, No. 18-015, August 2017.
  • 2018
  • Working Paper

Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment

By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
When workers make operational decisions, the firm's global knowledge and the workers’ domain-specific knowledge complement each other. Oftentimes workers have the final decision-making power. Two key decisions a firm makes when designing systems to support these... View Details
Keywords: Employees; Decision Making; Training; Performance Improvement; Money; Mobile Technology; Developing Countries and Economies; Financial Services Industry
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Acimovic, Jason, Chris Parker, David F. Drake, and Karthik Balasubramanian. "Show or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money Field Experiment." Harvard Business School Working Paper, No. 18-106, May 2018.
  • 1996
  • Book

Wise Decisions

By: James K. Sebenius, Richard J. Zeckhauser and Ralph L. Keeney
Keywords: Decisions
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Sebenius, James K., Richard J. Zeckhauser and Ralph L. Keeney, eds. Wise Decisions. Cambridge, MA: Harvard Business School Press, 1996.
  • 2007
  • Chapter

Behavioral Corporate Finance: A Survey

By: Malcolm Baker, Richard Ruback and Jeffrey Wurgler
Research in behavioral corporate finance takes two distinct approaches. The first emphasizes that investors are less than fully rational. It views managerial financing and investment decisions as rational responses to securities market mispricing. The second approach... View Details
Keywords: Decisions; Prejudice and Bias; Debt Securities; Financial Management; Price; Theory; Investment; Problems and Challenges; Behavioral Finance; Corporate Finance
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Baker, Malcolm, Richard Ruback, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Survey." In The Handbook of Corporate Finance, Volume 1: Empirical Corporate Finance, edited by Espen Eckbo. New York: Elsevier/North-Holland, 2007.
  • May 1999
  • Background Note

Note on Behavioral Pricing

By: John T. Gourville
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details
Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion
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Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
  • September 2020
  • Case

Minerva 2020: Clinical Trials

By: John R. Wells and Benjamin Weinstock
In March 2020, Dr. Cynthia Bamdad, founder and CEO of Minerva Biotechnologies Inc. (Minerva), was reviewing the first results of human clinical trials for the company’s novel CAR-T drug therapeutic, one of the first ever to target solid cancer tumors. The results... View Details
Keywords: Biotechnology; Strategic Decision Making; Entrepreneurship; Health Testing and Trials; Decision Choices and Conditions; Strategy
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Wells, John R., and Benjamin Weinstock. "Minerva 2020: Clinical Trials." Harvard Business School Case 721-391, September 2020.
  • 24 Aug 2013
  • Panel Discussion

Leadership for a New Era: Getting Serious about Sustainability

By: Lynn S. Paine
Keywords: Sustainability; Ethical Decision Making; Leadership; Decision Making; Ethics; Environmental Sustainability
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Paine, Lynn S. "Leadership for a New Era: Getting Serious about Sustainability." In Idolism and Business Character Session. Yabuli China Entrepreneurs Forum Summer Summit, Hefei, China, August 24, 2013.
  • Teaching Interest

Micro Topics in Organizational Behavior

By: Alison Wood Brooks

Micro Topics in Organizational Behavior is a PhD seminar course exploring current and seminal research on individual, dyadic, small group, and intra-organizational behavior. Examples of topics at the individual level include emotions, cognition, and behavioral... View Details

  • April 2008
  • Case

TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
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Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
  • February 1998
  • Teaching Note

Decision Making at the Top: The All-Star Sports Catalog Division TN

By: David A. Garvin and Michael Roberto
Teaching Note for (9-398-061). View Details
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Garvin, David A., and Michael Roberto. "Decision Making at the Top: The All-Star Sports Catalog Division TN." Harvard Business School Teaching Note 398-103, February 1998.
  • Article

Behavioral Hazard in Health Insurance

By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein
A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details
Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry
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Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein. "Behavioral Hazard in Health Insurance." Quarterly Journal of Economics 130, no. 4 (November 2015): 1623–1667. (Online Appendix.)
  • Article

Why It's So Hard to Train Someone to Make an Ethical Decision

By: Eugene F. Soltes
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Soltes, Eugene F. "Why It's So Hard to Train Someone to Make an Ethical Decision." Harvard Business Review (website) (January 11, 2017).
  • June 2013 (Revised March 2014)
  • Case

Hennes & Mauritz, 2012

By: John R. Wells and Galen Danskin
In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past... View Details
Keywords: Fashion; Strategic Decision Making; Strategy; Supply Chain; Competitive Strategy; Corporate Strategy; Fashion Industry; Europe; Sweden
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Wells, John R., and Galen Danskin. "Hennes & Mauritz, 2012." Harvard Business School Case 713-512, June 2013. (Revised March 2014.)
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