Publications
Publications
Show Results For
- All HBS Web
(1,580)
- Faculty Publications (162)
- March 2005 (Revised March 2006)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (A) (Abridged)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
- September 2004 (Revised April 2005)
- Background Note
Note on Individual and Corporate Liability
By: Lynn S. Paine
Answers some of the most common questions managers ask about potential corporate and individual liability for corporate misconduct under U.S. law. Describes a few general principles of liability that managers should be aware of. A rewritten version of an earlier note. View Details
- 2004
- Chapter
What Do Communication Media Mean for Negotiations? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
- February 2004
- Case
Note on Human Behavior: Reason and Emotion
By: Nitin Nohria and Bridget Gurtler
Human beings are driven by reasons and emotions. On the one hand, as rational choice theorists assert, human beings are resourceful and evaluative as they strive to maximize their own interests. An individual's interests can converge or diverge from the interests of... View Details
- 2003
- Working Paper
What Do Communication Media Mean for Negotiators? A Question of Social Awareness
By: Kathleen L. McGinn and Rachel Croson
- January 2003 (Revised April 2004)
- Case
Cat is out of the Bag, The: KANA and the Layoff Gone Awry (A)
By: Leslie A. Perlow and David Ager
Vicki Amon-Higa, vice president of KANA, a publicly traded, midsize development company, was working with Bryan Kettle, KANA's CFO, to plan a layoff in which KANA would reduce the size of its workforce by nearly 40%. Despite the best of intentions, news of the layoff... View Details
- March 2001
- Case
FIRST: For Inspiration and Recognition of Science and Technology
Describes some strategic and financial issues confronting the founder and executive director of a not-for-profit organization dedicated to improving awareness of and interest in science and technology among elementary and high school students. The organization sponsors... View Details
- March 1998
- Teaching Note
Personality Types: The Myers-Briggs Type Indicator (TN)
By: David A. Thomas and Emily Heaphy
Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
- January 1998 (Revised January 2001)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (A)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
- January 1998 (Revised April 1998)
- Case
Sealed Air Corporation: Globalization and Corporate Culture (B)
By: Lynn S. Paine and Karen Wruck
Sealed Air Corp.'s CEO and COO are considering what approach they should take to building a seamless corporate culture worldwide. Anticipating continuing growth and expansion, especially outside the United States, they are concerned with preserving and promoting the... View Details
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
- June 1990 (Revised March 1991)
- Case
Jonah Creighton (A)
By: Anne Donnellon and Joshua D. Margolis
How do you manage yourself and your interaction with others when you feel your personal values challenged? What should you be aware of as you proceed with sensitive, ethical issues? Jonah Creighton coordinates the company's fast-track training program, and when he... View Details
- January 1989 (Revised June 1993)
- Case
General Electric: Compliance Systems
By: Robert L. Simons
After General Electric (GE) is indicted in 1985 for defrauding the Department of Defense, Chairman John F. Welch takes dramatic steps to prevent a recurrence. This case documents the new systems and procedures that are put in place to ensure that all GE employees are... View Details
- July 1987 (Revised October 2009)
- Background Note
A Method For Valuing High-Risk, Long-Term Investments: The "Venture Capital Method"
By: William A. Sahlman and Daniel R Scherlis
Describes a method for valuing high-risk, long-term investments such as those confronting venture capitalists. The method entails forecasting a future value (e.g., five years from the present) and discounting that terminal value back to the present by applying a high... View Details
- Forthcoming
- Article
Consumer Choice and Corporate Bankruptcy
By: Samuel Antill and Megan Hunter
We estimate the indirect costs of corporate bankruptcy associated with lost customers. In incentivized experiments, randomly informing consumers about a firm’s Chapter 11 reorganization lowers their willingness to pay for the firm’s products by 17%-28%. Consumers worry... View Details
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,... View Details
- Teaching Interest
Entrepreneurship in Emerging Economies (Online Course)
By: Tarun Khanna
This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details
- Research Summary
Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)
By: Rakesh Khurana
This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details
- Research Summary
Moral Muscle
By: Sandra J. Sucher
Can we get better at moral decision making? How is the capacity to exercise moral leadership developed? One answer to these questions is the notion of “moral muscle,” which is a combination of moral awareness (the ability to recognize situations that can be... View Details