Publications

23 Aug 2019
Blog Post

A Summer of Peaks and Swells: Interning at Patagonia

Patagonia has been using 100% organic cotton in its products since 1996, it is now part of a pilot program to grow regenerative organic certified cotton and mango for its apparel View Details

Keywords: Technology; Consumer Products / Retail

April 1991 (Revised November 1997)
Case

Levi Strauss & Co. and the AIDS Crisis

By: Richard S. Tedlow

Keywords: Health Disorders; Employee Relationship Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry

Find at Harvard

January 2009 (Revised March 2011)
Teaching Note

Liz Claiborne and the New Working Woman (TN)

By: Anthony Mayo

Teaching Note for [407060]. View Details

Keywords: Gender; Apparel and Accessories Industry

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

accessible corporate archives in most countries in Africa, Asia, and Latin America. It also permits a level of nuance that is hard to obtain even if written archives are accessible. Oral histories provide insights into why events did not... View Details

Keywords: Dina Gerdeman

01 Feb 1998
News

Women at the Top

They came from as far away as Nigeria and as close as Harvard Square, from industries ranging from banking to television. They were entrepreneurs who headed their own companies, senior executives at major... View Details

Keywords: Marguerite Rigoglioso and Susan Young

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States

November 1999 (Revised July 2000)
Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details

Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China

September 1998 (Revised July 1999)
Case

Spyder Active Sports, Inc. and CHB Capital Partners (A)

By: John A. Davis, Louis B. Barnes and Peter K. Botticelli

After establishing a small but profitable skiwear business, an entrepreneur decides to sell a minority stake in the firm to outside investors. His goal is to acquire the capital needed to grow the business, even though this will entail a substantial transformation of... View Details

Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Apparel and Accessories Industry

July 1994 (Revised August 1998)
Case

The King-Size Company

By: David E. Bell and Dinny Starr Gordon

King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details

Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Apparel and Accessories Industry

February 2005 (Revised May 2005)
Case

Nordstrom: The Turnaround

By: Rajiv Lal and Arar Han

After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details

Keywords: Transformation; Crisis Management; Growth Management; Organizational Structure; Information Technology; Apparel and Accessories Industry; Apparel and Accessories Industry

January 2012
Case

Calvin Klein and Warnaco Group: Negotiating a Trademark License

By: Susan Fournier, Felix Oberholzer-Gee, William W. Fisher III and Robert Mnookin

Keywords: Trademarks; Negotiation; Apparel and Accessories Industry

August 2012
Case

Polar Sports, Inc.

By: W. Carl Kester and Wei Wang

Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way... View Details

Keywords: Production; Decision Choices and Conditions; Competitive Strategy; Corporate Finance; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Colorado

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

athletic apparel into accessories and then beauty. Making small, connected steps along the way has allowed me to grow and evolve my career in... View Details

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the food and apparel industries and the need to "secure" all elements of their production chain, most other View Details

Keywords: by Staff; Journalism & News; Publishing

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry