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Show Results For
- All HBS Web
(5,431)
- People (13)
- News (2,020)
- Research (2,252)
- Events (33)
- Multimedia (173)
- Faculty Publications (1,432)
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details
Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- July 1981
- Supplement
American Distilling Co. (D)
Keywords: Food and Beverage Industry
Fruhan, William E., Jr. "American Distilling Co. (D)." Harvard Business School Supplement 281-011, July 1981.
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
- October 31, 2008
- Article
Redefining the American Dream
By: John A. Quelch
Quelch, John A. "Redefining the American Dream." Washington Times (October 31, 2008).
- October 1996 (Revised December 1997)
- Case
American Cyanamid: Epilogue (C)
Supplements the (A) case. View Details
Wruck, Karen, and Sherry P. Roper. "American Cyanamid: Epilogue (C)." Harvard Business School Case 897-064, October 1996. (Revised December 1997.)
- May 1973 (Revised June 1976)
- Case
American Home Shield Corp.
By: W. Earl Sasser
Sasser, W. Earl. "American Home Shield Corp." Harvard Business School Case 673-110, May 1973. (Revised June 1976.)
- September 1990
- Case
American Heart Association's Heartguide
By: Ray A. Goldberg
Goldberg, Ray A. "American Heart Association's Heartguide." Harvard Business School Case 591-033, September 1990.
- 05 Jan 2014
- News
The American accountability crisis
- 01 Mar 2011
- News
Outsourcing the American Dream?
- 13 Jun 2011
- News
Why American Management Rules the World
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
Original Article It is said that health care is the biggest threat to the long-term health of the U.S. economy and therefore, to some extent, the global economy. Americans pay much more for what they get (at least measured in terms of... View Details
- 14 Dec 2010
- News
Americans are spending again, but more cautiously
- November 1990 (Revised August 1992)
- Case
American Airlines (B): Compensation and Cost Reduction
American Airlines' strategy in the 1990s calls for continued growth, improvements in customer service, and cost reduction. Central to cost reduction efforts is the need to contain labor costs. After having signed a very expensive new contract with its pilots' union in... View Details
Keywords: Cost Management; Labor Unions; Compensation and Benefits; Air Transportation Industry; United States
Loveman, Gary W. "American Airlines (B): Compensation and Cost Reduction." Harvard Business School Case 491-060, November 1990. (Revised August 1992.)
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
and study of the Great American Business Leaders database. The project identified and analyzed the accomplishments of some 860 top executives in the 20th century, and results are now starting to emerge. A portion of the database is free... View Details
Keywords: by Sean Silverthorne
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
Political connections and family control are more common in Asian businesses than in the United States. In addition, says HBS professor D. Quinn Mills, American CEOs tend to use one of five leadership styles: directive, participative,... View Details
Keywords: by D. Quinn Mills
- 21 May 2019
- Blog Post
Asian Pacific American Heritage Month at HBS
May is Asian Pacific American Heritage Month (APAHM), and in seeking to appreciate the diversity, history, and myriad experiences of the Asian Pacific Islander community, the Asian-American Business Association, in collaboration with the... View Details
- 18 Aug 2017
- News
American business leaders break with Donald Trump
- August 2015 (Revised January 2022)
- Case
George Washington and the Foundations of American Democracy
By: Tom Nicholas and Matthew G. Preble
George Washington is perhaps the most well-known of the U.S.'s founding fathers because of his political and military achievements. However, Washington also operated a number of successful business ventures out of his Mount Vernon estate, and he became a landowner on... View Details
Keywords: Government; History; George Washington; Democracy; Decision Making; Entrepreneurship; Government and Politics; Business History; Leadership; United States
Nicholas, Tom, and Matthew G. Preble. "George Washington and the Foundations of American Democracy." Harvard Business School Case 816-019, August 2015. (Revised January 2022.)
- 01 Jan 2007
- News
Berry-AMA Book Prize, American Marketing Association
- 28 Apr 2020
- Blog Post
HBS African American Student Union
Student clubs are a vibrant part of student life at Harvard Business School. There are over 85 active clubs on campus, and new clubs are being created each year. Clubs encompass a wide range of student interests, and are based on everything from industries,... View Details