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Show Results For
- All HBS Web
(1,968)
- People (3)
- News (624)
- Research (1,048)
- Events (7)
- Multimedia (5)
- Faculty Publications (385)
- 18 Jun 2011
- News
Big Blue at 100: Still the standard for American companies
- Fast Answer
Consumer goods: market research
Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details
- Web
Brand Name Management - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
polyglot country. He raised $1 million, primarily from American investors he knew personally. In March 2011, he opened a small clinic (two chairs) in Delhi to serve as a pilot project. He set out to vertically integrate all aspects of the... View Details
Keywords: Sasha Issenberg
- Web
Souvenirs & Novelties - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing... View Details
Keywords: by James Heskett
- 03 Dec 2018
- News
Young Americans need to be taught skills, not handed credentials
- June 2010
- Teaching Note
American Well: The Doctor Will E-See You Now (TN)
By: Elie Ofek
Teaching Note for 510061. View Details
Keywords: Health Care and Treatment; Information Technology; Innovation and Invention; Online Technology; Revenue; System; Opportunities; Technology Adoption; Growth and Development; Brands and Branding; Business Model; Health Industry; United States
Ofek, Elie. "American Well: The Doctor Will E-See You Now (TN)." Harvard Business School Teaching Note 510-125, June 2010.
- 03 Oct 2019
- News
How to Market Innovations to Small Mid-Sized Businesses
- 2024
- Working Paper
Capital Market Integration and Growth across the United States
By: Leonardo D'Amico and Maxim Alekseev
What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details
- 12 Nov 2014
- News
How to fix the broken market for middle-class jobs
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
individuals in the business, their individual motivation, and their ability to work together harmoniously. Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and... View Details
Keywords: by Benson Shapiro
- 04 Oct 2013
- Working Paper Summaries
Imperfect Information, Patent Publication, and the Market for Ideas
- 10 Nov 2014
- Working Paper Summaries
Crony Capitalism, American Style: What Are We Talking About Here?
Keywords: by Malcolm S. Salter
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
Clubs News Clubs News Harvard Business School is in the midst of a year-long celebration of the 50th anniversary of the founding of the African American Student Union (AASU50), with a wide range of events and activities underway to... View Details
Keywords: Margie Kelley
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
years. One final note: I think that American wineries have begun to recognize that the way that they have marketed wine has limited their ability to make wine appealing to a wider audience. As Michael... View Details
- 14 Mar 2013
- News
The Stock Market and the Economy's Apparent Disconnect
- 01 Jun 2008
- News
Grad’s “Claw” Goes to Market
Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a... View Details
Keywords: Manufacturing
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out... View Details