American Jewelry Market - Publications - Faculty & Research

03 Sep 2020
Op-Ed

Why American Health Care Needs Its Own SEC

Commission. Why health care needs an SEC equivalent For more than eight decades, the SEC has brought transparency to the financial system, policing the market to ensure robust disclosure that complies with Generally Accepted Accounting... View Details

Keywords: by Regina E. Herzlinger; Health

18 Jun 2011
News

Big Blue at 100: Still the standard for American companies

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing... View Details

Keywords: by James Heskett

Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details

Web

Scrapbooks & Collectibles- The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Scrapbooks & Collectibles National Markets... View Details

12 Nov 2014
News

How to fix the broken market for middle-class jobs

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets... View Details

04 Oct 2013
Working Paper Summaries

Imperfect Information, Patent Publication, and the Market for Ideas

Keywords: by Deepak Hegde & Hong Luo; Legal Services

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

individuals in the business, their individual motivation, and their ability to work together harmoniously. Nowhere is the need to work together more important than in the twin customer-facing functions of marketing and sales. Sales and... View Details

Keywords: by Benson Shapiro

03 Oct 2019
News

How to Market Innovations to Small Mid-Sized Businesses

03 Dec 2018
News

Young Americans need to be taught skills, not handed credentials

June 2010
Teaching Note

American Well: The Doctor Will E-See You Now (TN)

By: Elie Ofek

Teaching Note for 510061. View Details

Keywords: Health Care and Treatment; Information Technology; Innovation and Invention; Online Technology; Revenue; System; Opportunities; Technology Adoption; Growth and Development; Brands and Branding; Business Model; Health Industry; United States

Citation

Purchase

2024
Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev

What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details

Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science

Citation

16 Feb 2004
Research & Ideas

Marketing Wine to the World

years. One final note: I think that American wineries have begun to recognize that the way that they have marketed wine has limited their ability to make wine appealing to a wider audience. As Michael... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

01 Jun 2008
News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a... View Details

Keywords: Manufacturing

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

user-generated videos, cover dances, and remixes. Video: BTS teamed with American singer Halsey for their 2019 single "Boy with Luv." The song's video was viewed 75 million times on YouTube within 24 hours of its release. The ARMY flooded... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

14 Mar 2013
News

The Stock Market and the Economy's Apparent Disconnect

08 Mar 2018
News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

Clubs News Clubs News Harvard Business School is in the midst of a year-long celebration of the 50th anniversary of the founding of the African American Student Union (AASU50), with a wide range of events and activities underway to... View Details

Keywords: Margie Kelley

Web

The Art of "Posting" - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets... View Details

Publications