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Show Results For
- All HBS Web
(177)
- News (55)
- Research (102)
- Multimedia (1)
- Faculty Publications (47)
- 23 Jan 2008
- First Look
First Look: January 23, 2008
strong differences remained among consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blonde and... View Details
Keywords: Martha Lagace
- 24 Feb 2009
- First Look
First Look: February 24, 2009
efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard... View Details
Keywords: Martha Lagace
- 21 Feb 2012
- First Look
First Look: Feb. 21
managed. Firms in developing countries, such as Brazil, China, and India tend to be poorly managed. American retail firms and hospitals are also well managed by international standards, although American... View Details
Keywords: Sean Silverthorne
- 18 Jun 2013
- First Look
First Look: June 18
http://hbr.org/search/913041-PDF-ENG Harvard Business School Case 913-034 Distribution at American Airlines (C) Presents 2011-2012 updates to American's distribution strategy including new challenges and... View Details
Keywords: Anna Secino
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
subjective well-being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54526 May 2018 American Economic Association Papers and Proceedings Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change By:... View Details
Keywords: Dina Gerdeman
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
19th century, took the idea a step further, rewarding customers with stamps that could be traded in for a variety of items. American Airlines introduced the next evolution of the customer loyalty program in... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
Tightly packed workers and other weak protections allowed COVID-19 to sweep through American slaughterhouses during the past year, infecting at least 45,000 employees and killing an estimated 240 people. To Harvard Business School... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 12 Oct 1999
- Research & Ideas
Spirit at Work: The Search for Deeper Meaning in the Workplace
A host of organizations — among them Lucent Technologies, the Boeing Company, and Southwest Airlines — have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting workforce. Books... View Details
Keywords: by Marguerite Rigoglioso
- 31 Mar 2009
- First Look
First Look: March 31, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
- Web
Winners & Success Stories | New Venture Competition
Global Citizen Year Abigail Falik, MBA 2008 Global Citizen Year is building a movement of young Americans who engage in a transformative “bridge year” between high school and college. Global Reference Check Josh Green Claire Levy , MBA... View Details
- 01 Jun 2008
- News
The Prophet of Start-Ups
the VC community to see itself as a real industry.” The venture capital industry began to take shape after World War II on the northeastern seaboard when in 1946 Doriot became president of the first public venture capital firm: Boston-based View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 01 Oct 2000
- News
The Entrepreneurial Venture
surprising that the venture capital industry was essentially dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54405 forthcoming Latin American Economic Review Some Elements of Peronist Beliefs and Tastes By: Di Tella, Rafael, and Juan Dubra Abstract—We study the beliefs and values... View Details
Keywords: Sean Silverthorne
- 23 Dec 2008
- First Look
First Look: December 23, 2008
http://www.hbs.edu/research/pdf/09-005.pdf Cases & Course MaterialsAmerican Cancer Society: Access to Care Harvard Business School Case 109-015 CEO John Seffrin decides to radically change the strategy of the American Cancer... View Details
Keywords: Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers... View Details
Keywords: by Michael Blanding
- 01 Mar 2009
- News
Your Taxi Is Waiting
in and turn the tables on things,” Herp says with a smile during an interview at the offices of Linear Air, an air-taxi service based in Concord, Massachusetts. “Just ask my wife and kids.” As VLJs were being developed, Herp, his e-Dialog employees, and many other... View Details