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- All HBS Web
(2,183)
- People (6)
- News (359)
- Research (1,495)
- Events (20)
- Multimedia (10)
- Faculty Publications (913)
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- July 1990
- Background Note
Perceptual Mapping: A Manager's Guide
By: Robert J. Dolan
Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990.
- 22 Sep 2014
- Op-Ed
Online Banks Fill Funding Needs for Small Business
always been alternative forms of loan capital available, including credit unions, Community Development Financial Institutions (CDFIs), merchant cash advances, equipment leasing and factoring products. “Alternative players have the... View Details
- August 1996
- Exercise
Exercises in Negotiation Analysis
Two exercises designed to illustrate the relationship between BATNAs (best alternative to a negotiated agreement) and reservation prices and three exercises that illustrate the central ideas of Pareto efficiency are presented. The BATNA exercises involve multiple... View Details
Keywords: Negotiation
Wu, George. "Exercises in Negotiation Analysis." Harvard Business School Exercise 897-037, August 1996.
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- Research Summary
Incommensurable Values and Rational Decision Making
By: Nien-he Hsieh
Rational decision making is widely thought to require comparing alternatives with respect to a single measure of value. Accordingly, asking managers to consider values in addition to economic efficiency has been criticized on the grounds that doing so violates the... View Details
- December 2004 (Revised October 2017)
- Background Note
Subscriber Models
By: Mihir Desai, Robin Greenwood, Scott Mayfield and Lucy White
Introduces the subscriber model as an alternative valuation framework for firms whose revenues can be traced to repeated transactions with customers. View Details
Desai, Mihir, Robin Greenwood, Scott Mayfield, and Lucy White. "Subscriber Models." Harvard Business School Background Note 205-061, December 2004. (Revised October 2017.)
- 31 Mar 2018
- Working Paper Summaries
Expected Stock Returns Worldwide: A Log-Linear Present-Value Approach
- May 1983 (Revised May 2015)
- Case
The Carlton Polish Company
Students are asked to determine the fair market value of Carlton Polish Co. and decide if Mr. Carlton should buy out his partner's half for $25 million. Carlton's alternative is to sell his half for $25 million. Students must also evaluate a financing plan. View Details
Keywords: Value; Financing and Loans; Partners and Partnerships; Leveraged Buyouts; Fair Value Accounting
Sahlman, William A. "The Carlton Polish Company." Harvard Business School Case 283-008, May 1983. (Revised May 2015.)
- November 25, 2015
- Article
Developing Bundled Reimbursement for Cancer Care
By: Thomas Feeley, Tracy E. Spinks and Alexis Guzman
This case study describes the development of a bundled reimbursement pilot for head and neck cancer patients treated at the University of Texas MD Anderson Cancer Center. The study describes the steps involved and the challenges to new alternative payment models in... View Details
Feeley, Thomas, Tracy E. Spinks, and Alexis Guzman. "Developing Bundled Reimbursement for Cancer Care." NEJM Catalyst (November 25, 2015).
- November 2015 (Revised June 2017)
- Case
Mission Impossible? Yummy77 Delivers Groceries within the Hour
By: Benjamin Edelman
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details
Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Retail Industry; China
Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (request a courtesy copy.)
- December 1985 (Revised October 1986)
- Case
J.C. Penney (A)
An assistant treasurer at J.C. Penney is looking at various alternatives for financing the company's $2.5 billion store expansion and modernization program. The case provides a listing of different ways/capital markets issues to obtain this financing. Designed to be... View Details
Keywords: Organizational Change and Adaptation; Expansion; Capital Markets; Financing and Loans; Retail Industry; United States
Mason, Scott P. "J.C. Penney (A)." Harvard Business School Case 286-048, December 1985. (Revised October 1986.)
- October 2000 (Revised October 2001)
- Case
adM@rt(A)
By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details
Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong
McFarlan, F. Warren, Carin-Isabel Knoop, and David Lane. "adM@rt(A)." Harvard Business School Case 301-046, October 2000. (Revised October 2001.)
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details
Heskett, James L. "ServiceMaster Industries, Inc." Harvard Business School Case 388-064, November 1987. (Revised June 1988.)
- March 2016 (Revised February 2023)
- Exercise
Advertising Experiments at RestaurantGrades
By: Michael Luca, Weijia Dai and Hyunjin Kim
Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Exercise 916-038, March 2016. (Revised February 2023.)
- January 2002 (Revised July 2007)
- Case
Publishing Group of America (A)
By: Jay O. Light, Michael J. Roberts and Taslim Pirmohamed
A small start-up in the publishing business compares three possible alternatives for its new round of equity financing. View Details
Keywords: Business Startups; Venture Capital; Equity; Financing and Loans; Information Publishing; United States
Light, Jay O., Michael J. Roberts, and Taslim Pirmohamed. "Publishing Group of America (A)." Harvard Business School Case 202-036, January 2002. (Revised July 2007.)
- May 2020 (Revised July 2020)
- Case
MassChallenge
The case explores the strategic decision of global non-profit startup accelerator MassChallenge on whether to pursue a for-profit spinoff, discussing: (1) the costs and benefits of this decision, (2) how best to manage the risks of the decision, and (3) alternative... View Details
Keywords: Accelerators; Nonprofit Organizations; Business Startups; Business Model; For-Profit Firms; Cost vs Benefits; Risk Management; Decision Making; Strategy
Koning, Rembrand, Andy Wu, Nataliya Langburd Wright, and Tarun Khanna. "MassChallenge." Harvard Business School Case 720-469, May 2020. (Revised July 2020.)
- December 2012 (Revised January 2015)
- Technical Note
Early Career LBOs Using the Search Fund Model
By: Howard Stevenson, Michael Roberts and Jim Sharpe
The funded search model is one alternative for individuals who, at some point in their career, want to run their own companies. This note looks at the funded search, as a means to entrepreneurship through acquisition and describes the path to buy and run a business... View Details
Keywords: Search Funds; Search; Entrepreneurial Finance; Investor Behavior; Career Planning; Entrepreneurial Management; Fundraising; Negotiation; Entrepreneurship; Capital Structure; Borrowing and Debt; Personal Development and Career; Private Ownership; Acquisition; Finance; Leveraged Buyouts
Stevenson, Howard, Michael Roberts, and Jim Sharpe. "Early Career LBOs Using the Search Fund Model." Harvard Business School Technical Note 813-119, December 2012. (Revised January 2015.)
- January 2023 (Revised June 2024)
- Case
Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions
By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich
In September 2019, Zaoui & Co.’s close-knit team of professionals convened for their annual off-site. In its nine years of operation, the boutique investment bank founded by the brothers Michael (HBS ’83) and Yoel Zaoui (Stanford GSB ’88), had garnered a track record... View Details
Keywords: Professional Service Firm; Entrepreneurship; Finance; Strategy; Investment Banking; Organizational Change and Adaptation; Growth and Development Strategy; Europe; United Kingdom
Nanda, Ashish, Alex Kitsberg, and Zack Kurtovich. "Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions." Harvard Business School Case 723-399, January 2023. (Revised June 2024.)
- September 2010 (Revised February 2013)
- Background Note
The Cage-Free Egg Movement
By: Michael W. Toffel and Stephanie van Sice
Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses,... View Details
Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry
Toffel, Michael W., and Stephanie van Sice. "The Cage-Free Egg Movement." Harvard Business School Background Note 611-021, September 2010. (Revised February 2013.)
- 16 Jul 2019
- Cold Call Podcast