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Show Results For
- All HBS Web
(214)
- News (88)
- Research (96)
- Events (2)
- Multimedia (11)
- Faculty Publications (60)
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
“Now, brands are working with a lot of influencers, and it’s difficult for them to centralize content. Second, they probably don’t want to centralize content because they actually want to leverage the authenticity and the creativity of influencers.” You Might Also... View Details
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
Operations Management unit at Harvard Business School. “They didn’t know it would turn out to be a multibillion dollar industry.” “By definition, when an investor makes an investment, it changes the probability of success” In a new working paper, Shu asks the... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
straightforward: How can platform owners make certain there are enough buyers to attract sellers? And how can the platform deliver enough sellers to attract buyers? When Brian Chesky and Joe Gebbia launched Airbnb in 2007, they decided... View Details
Keywords: by Martha Lagace
- 14 Sep 2018
- Blog Post
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program
surprise for a class called “systems engineering.” We started with the basics and moved into more complex concepts and their real-world applications. For our midterm project, a classmate and I analyzed different parameters and the influence they had on View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
Because of this, Airbnb offers not only a review system but also insurance to pay for incidents resulting from unreliable guests, authentication to make sure that guests and hosts are who they say they are, and a screening process to give... View Details
- Profile
Ken Zeng
platform businesses like Airbnb should bear responsibility for guests facing racial discrimination from hosts. Several Black classmates shared their personal encounters of being denied rides or verbally attacked by Uber drivers. It was an... View Details
- 02 Nov 2018
- Blog Post
When Ideas Become Reality: Entrepreneurship at HBS
interesting startup ideas, I never felt like I had the oomph to get me from idea to reality. That was about to change. Building Confidence I came to HBS wanting to start my own thing – with the rough concept of AirBnB for event venue... View Details
- Web
Marketing Awards & Honors - Faculty & Research
for “Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft” ( Journal of Marketing Research , 2022) with Dokyun Lee, Param Vir Singh, and Tridas Mukhopadhyay. 2023 Eva Ascarza :... View Details
- 20 Sep 2019
- Research & Ideas
Solving the Riddle of How Companies Grow Over Time
“Even though investors may want to see higher growth, it may be better to sacrifice some short-term growth to gain persistence.” About the Author Michael Blanding is a writer based in the Boston area. [Image: Nikada] Related Reading How Big Companies Can Outrun... View Details
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
- Web
2022 Reunion Presentations - Alumni
capture, share, and deliver value. Professor Lakhani will discuss how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent markets, pressure is intense to... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
successful fights against adware and spyware companies, and coauthored multiple studies that revealed racial discrimination among Airbnb hosts and guests. He also has published numerous articles in top academic journals. That said, he has... View Details
- Web
2024 Reunion Presentations - Alumni
Airbnb to Ant Financial, research shows how AI-driven processes are vastly more scalable than traditional ones, enable companies to straddle industry boundaries, and open up powerful opportunities for learning. Video Recording After the... View Details
- 12 Dec 2015
- News
Racial Discrimination in the Sharing Economy
Earlier this year, HBS professors Benjamin Edelman and Michael Luca, working with doctoral student Dan Svirsky sent 6,400 rental requests to Airbnb hosts in five cities using distinctly white or distinctly African-American names. In the... View Details
- 28 May 2019
- News
Tech for the People
help San José partner with innovative tech firms to address high-impact civic challenges. He knew the city had worked with Airbnb to make emergency housing available after the recent disaster, and he reasoned, why not establish a... View Details
Keywords: Deborah Blagg
- 17 Jul 2019
- Blog Post
Tech for the People
high-impact civic challenges. He knew the city had worked with Airbnb to make emergency housing available after the recent disaster, and he reasoned, why not establish a proactive registry of Airbnb... View Details
- 01 Sep 2015
- News
Faculty Q&A: The Working World
to internally and externally manage those affinities and ethnic networks to their advantage. + ONLINE You also study companies like Netflix and Airbnb that have a multi-country presence as part of their model from the get-go. The course... View Details
Keywords: Julia Hanna
- 14 Mar 2017
- First Look
First Look at New Research, March 14
https://cb.hbsp.harvard.edu/cbmp/product/817031-PDF-ENG Harvard Business School Case 817-013 Airbnb in Amsterdam (A) In February 2014, Amsterdam became the first city to issue new regulations specifically to allow home sharing. Airbnb's... View Details
Keywords: Sean Silverthorne
- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
(ThinkStock) (ThinkStock) As Airbnb has proven, the travel industry is ripe for innovation. What’s next for several alumni- run startups that are reinventing the vacation? The Company The Founder The Pitch The News NewUGo CEO Mei Zhang... View Details
Keywords: April White