Publications
Publications
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- Faculty Publications (243)
- February 2005 (Revised November 2012)
- Supplement
UAL 2004: Pulling Out of Bankruptcy (CW)
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
- February 2005 (Revised June 2006)
- Case
UAL, 2004: Pulling Out of Bankruptcy
By: Daniel Baird Bergstresser, Kenneth A. Froot and Darren Robert Smart
UAL is a large air transportation company with roots that go back to the 1920s. As a legacy carrier, going back to before the 1978 deregulation of air transportation markets, United Airlines is burdened with cost structures that make it difficult to compete with newer... View Details
- January 2004 (Revised January 2005)
- Case
Delta Air Lines (A): The Low-Cost Carrier Threat
By: Jan W. Rivkin and Laurent Therivel
The top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary,... View Details
- January 2004 (Revised January 2005)
- Case
Delta Air Lines (B): The Launch of Song
By: Jan W. Rivkin and Laurent Therivel
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
- September 2003 (Revised December 2003)
- Case
Royal Caribbean Cruises Ltd.
By: F. Warren McFarlan and Valerie Massoni
Focuses on the current IT applications portfolio and plans for the world's second largest cruise line. An IT-intensive organization, it forces students to think through how IT resources should be allocated in this dynamic environment and what kind of management system... View Details
- August 2003
- Teaching Note
Valuation Ratios in the Airline Industry (TN)
By: Paul M. Healy
Teaching Note for (9-103-002). View Details
- July 2003 (Revised April 2011)
- Case
Singapore Airlines: Customer Service Innovation
By: Rohit Deshpande and Hal Hogan
The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
- April 2003 (Revised May 2003)
- Case
Valuation Ratios in the Airline Industry
By: Paul M. Healy, Krishna G. Palepu and Jonathan Barnett
Four firms in the airline industry illustrate the underlying differences in valuation multiples (price-earnings and price-to-book). View Details
- February 2003 (Revised May 2003)
- Case
Bombardier: Canada versus Brazil at the WTO
By: Rawi E. Abdelal, Laura Alfaro and Brett Laschinger
In less than a decade, Bombardier had grown from a medium-size Canadian company to a highly profitable global player largely on the strength of the introduction of a new generation of regional jet and successfully marketing its product to airlines around the world.... View Details
- January 2003 (Revised March 2003)
- Case
Southwest Airlines 2002: An Industry Under Siege
By: James L. Heskett
The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details
- January 2003
- Teaching Note
Southwest Airlines 2002: An Industry Under Siege (TN)
By: James L. Heskett
Teaching Note for (9-803-133). View Details
Keywords: Air Transportation Industry
- August 2002 (Revised April 2003)
- Teaching Note
Delays At Logan Airport, TN
By: V.G. Narayanan
Teaching Note for (9-102-011). View Details
Keywords: Air Transportation Industry
- July 2002
- Teaching Note
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III is Alive and Well!, TN
Teaching Note for (9-302-128). A rewritten version of an earlier teaching note. View Details
Keywords: Air Transportation Industry
- June 2002
- Case
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!
Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case. View Details
- March 2002
- Teaching Note
Southwest Airlines: 1993 (Abridged Update) TN
By: James L. Heskett
Teaching Note for (9-395-025). View Details
Keywords: Air Transportation Industry
- 2001
- Working Paper
Airbus vs. Boeing in Superjumbos: Credibility and Preemption
By: Benjamin C. Esty and Pankaj Ghemawat
In December 2000, Airbus formally committed to spend $12 billion to develop and launch a 555-seat superjumbo plane known as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with... View Details
- December 2001 (Revised April 2003)
- Case
Delays at Logan Airport
By: V.G. Narayanan and George Batta
Logan Airport is facing mounting delays for flights landings and takeoffs, especially in inclement weather. An additional runway and peak-period pricing are two alternatives being considered. View Details
- December 2001 (Revised May 2003)
- Exercise
Delays at Logan Airport: Problem Set
By: V.G. Narayanan and George Batta
Supplements the case. View Details
- September 2001 (Revised August 2004)
- Case
Rapid Rewards at Southwest Airlines
By: Frances X. Frei and Corey B. Hajim
Southwest Airlines is well known as the low-fare airline that has achieved ongoing financial success in one of the most financially troubled industries in the United States. Told from the perspectives of two Southwest customers--a frequent flier and a more typical... View Details
- March 2001 (Revised March 2006)
- Teaching Note
Dogfight Over Europe: Ryanair (A), (B), and (C) TN
By: Jan W. Rivkin
Teaching Note for (9-700-115), (9-700-116), and (9-700-117). View Details