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- Faculty Publications (61)
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- All HBS Web (238)
- Faculty Publications (61)
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 04 Sep 2019
- News
A Wide Screen Approach
ratings and selling advertising against those ratings isn’t going to hold up. The whole field will need to find new ways to measure fan engagement with media—and it’s going to create new opportunities for advertisers.” —Angela Ruggiero... View Details
- Web
Cookie Information | HBS Online
specific functions when you access or use our Services. The data collected or generated by these technologies helps us perform a variety of functions such as operating the Services, measuring and improving the performance of the Services, understanding your... View Details
- Web
LGBTQ+ Pride Month | Baker Library
development needs of our MBA students and alumni, as well as on access to business content to the Harvard University community at large. Alphabet Soup: The Essential Guide to LGBTQ2+ Inclusion at Work Alphabet Soup: The Essential Guide to... View Details
- 01 Apr 1998
- News
Going For The Summit
Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not... View Details
Keywords: Caroline Chauncey
- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for... View Details
Keywords: Susan Young
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
stress, depression, and mild traumatic brain disorders. Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi Parameswaran (AMP 186, 2014) (Pan Macmillan India) Parameswaran examines how View Details
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
Facebook are all in the entertainment space. Alibaba Pictures doesn’t replicate a traditional Hollywood studio. We want to use the data and resources Alibaba has gathered in our e-commerce and internet ecosystem to create, market, and distribute View Details
Keywords: Julia Hanna
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for View Details
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
about the desktop; it's not about where the content is on your hard drive versus on a public-facing Web site. It's really about the user's relationship to that content." The company also has a product on the market, Horowitz said,... View Details
Keywords: by Julie Jette
- Web
Lehman Brothers Deal Books | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Lehman Brothers Collection Resources Baker Library Collections Corporate Reports Collection R. G. Dun & Co. Credit Reports HBS Cases Baker Old Class Collection Related Archival Collections Bibliography Site Credits... View Details
- Career Coach
David Woodman
Managing Director of the Americas for Motive Television, President and co-founder Transformative Content Inc, General Manager Comcast SportsNet New England, Managing Director Sci-Fi Channel Europe, Director of Intl Business Development... View Details
- Web
Black History Month | Baker Library
Black History Month Explore Baker Library resources with a connection to Black culture and identity. Want to stay up-to-date on relevant topics? Consider subscribing to our monthly Inclusion & Belonging Newsletter . Quick Research Resources View our Help Center View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
issues affecting the American experience,” says Clinkscales, who also worked as SVP of content development at ESPN before being tapped for his current post: CEO of Revolt TV. Launched in October 2013 by rapper, producer, and entrepreneur... View Details
- 14 Feb 2018
- Blog Post
Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop
the strategic planning and venture capital team. I also support the work of the International Social Impact group, which produces early education content through mass media and targeted initiatives to address the needs of children from... View Details
Keywords: Nonprofit / Government
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Companion Paper Authors:Andrei Hagiu and Bruno Jullien Abstract This is a companion paper to paper No. 08-010. Download the paper: http://www.hbs.edu/research/pdf/09-092.pdf Exclusivity and Control (revised) Authors:Andrei Hagiu and Robin S. Lee Abstract We analyze... View Details
Keywords: Martha Lagace
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in... View Details
Keywords: by Martha Lagace
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated View Details
Keywords: by John Quelch