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  • 01 Apr 2001
  • News

Beyond Accommodation

thought it would allow me to have a direct impact for a while.” The interesting business model that attracted Gibbons to NIB was also the organization’s weak point only a few years earlier. As a nonprofit organization established by the federal government to provide... View Details
Keywords: Margie Kelley; AT&T; Personal Services; Personal Services
  • 01 Jun 1998
  • News

Diversity and Community

the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
  • 01 Jun 2022
  • News

Case Study: Glass Half Full

line of upcycled drinking glasses. To acquire the raw materials, the founders identified a partner in the Houston area that had relationships with local bars and restaurants. Now, instead of tossing empties in the municipal recycling bin—a View Details
Keywords: Jen McFarland Flint; Nonstore Retailers; Retail Trade
  • 01 Jun 2001
  • News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
Keywords: Deborah Blagg; Professor Elton Mayo; Educational Services; Educational Services; Educational Services; Educational Services
  • 01 Jun 1998
  • News

Project outreach

Outreach On March 28, more than five hundred HBS students, partners, and faculty members participated in the School's eleventh annual daylong public service effort, Project Outreach. This year, groups of volunteers went to eight sites... View Details
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Jun 2010
  • News

$how Me the Money

he too emphasizes that making facilitating payments for essential documents and services is a routine fact of life in many countries, so much so that facilitating payments are not barred by the 1977 U.S. Foreign Corrupt Practices Act,... View Details
Keywords: Garry Emmons; Legal Services; Legal Services; Legal Services; Legal Services; Legal Services; Legal Services; Legal Services; Legal Services
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

Denmark known as Bjergsen. Several thousand people are watching him play LoL, as the game is known, right now on the streaming service Twitch, and tens of thousands more will watch the video of the game later. To guarantee that Bjerg, a... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2014
  • News

Afghanistan’s Hope and Light

Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative community... View Details
Keywords: Julia Hanna
  • 01 Dec 2007
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
Keywords: Educational Services; Educational Services
  • 01 Sep 2010
  • News

You’ve Been YouTubed

are. You can’t hope to project an idealized version of the truth.” The old rules of marketing and advertising still apply, too: “The genius is not in the choice of medium: in the simple idea of using social media to fight social media,”... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 06 Dec 2021
  • News

Monaco's Digital Transformation

his third year leading Monaco’s digital transformation, Genta is capitalizing on the country’s strengths in pursuit of this vision to further public service and enhance economic prosperity. “What makes Monaco different is that we have an... View Details
Keywords: Jennifer Gillespie
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details
  • 01 Mar 2015
  • News

Cracking Conferences

Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

“we-dentity” and the power of community in the face of an inefficient, sometimes corrupt, local government. Santa Ana del Valle, for example, provides many of its services (such as policing or maintenance of the church and museum) through... View Details
Keywords: Julia Hanna; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services
  • 01 Sep 2005
  • News

WATER Ltd.

for-profit, or “investor-owned,” entities, with the remaining 85 percent operated by municipalities themselves, the Environmental Protection Agency says that the U.S. water industry needs $500 billion of infrastructure investment over the... View Details
Keywords: Garry Emmons; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services; Waste Management and Remediation Services
  • 01 Dec 2012
  • News

Tidy Minds

In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on... View Details
Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Apr 2000
  • News

Q & A: A Conversation with IRS Chief Charles Rossotti

possible turnaround of this huge institution, one that affects everybody in the country. I saw it as an opportunity to bring about fundamental change at an agency that really needed it, to have an impact on a key function of government,... View Details
Keywords: Garry Emmons
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