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  • All HBS Web  (1,163)
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  • All HBS Web  (1,163)
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    • News  (263)
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    • Events  (4)
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  • 01 Sep 2005
  • News

London Forum Highlights the Best of HBS

ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group faces in developing a global... View Details
Keywords: Roger Thompson; Educational Services; Educational Services
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

about great leadership and his new book, What Great Service Leaders Know and Do. “Both the lecture portion and the case discussion were very well-received,” says club president Joseph Lo (GMP 3, 2007) “The main debate, as directed by Len,... View Details
Keywords: Margie Kelley
  • 06 Dec 2021
  • News

Monaco's Digital Transformation

his third year leading Monaco’s digital transformation, Genta is capitalizing on the country’s strengths in pursuit of this vision to further public service and enhance economic prosperity. “What makes Monaco different is that we have an... View Details
Keywords: Jennifer Gillespie
  • 01 Sep 2010
  • News

You’ve Been YouTubed

are. You can’t hope to project an idealized version of the truth.” The old rules of marketing and advertising still apply, too: “The genius is not in the choice of medium: in the simple idea of using social media to fight social media,”... View Details
Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
Keywords: Educational Services; Educational Services
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

and develop friendships with those outside your class as well." The academic program began early the next day and included presentations by W. Earl Sasser, Jr., the UPS Foundation Professor of Service Management and chair of the School's... View Details
  • 29 Mar 2023
  • News

Robert Kraft Launches Campaign to Combat Antisemitism

person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign.... View Details
  • 05 May 2023
  • News

Fail Better

great, but the model was that advertising agencies were either Spanish advertising agencies or English. So in trying to do this, we launched and... View Details
  • 01 Dec 2009
  • News

What’s On?

KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details
Keywords: News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 01 Jun 1997
  • News

Carla Small

the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details
Keywords: Linda Goodspeed
  • 31 Mar 2014
  • News

Encouraging Niche Content in an Ad-Driven World

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Jun 2013
  • News

Collective Wisdom

the space agency in applying open innovation approaches to big data and computational challenges, and works with Harvard Catalyst, the University-wide initiative led by Harvard Medical School. What are some examples of different kinds of... View Details
Keywords: crowdsourcing; Educational Services; Educational Services; Educational Services; Educational Services
  • 01 Sep 2017
  • News

Read All About It: Journalism Can Be Profitable

substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their... View Details
Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • 01 Jan 2003
  • News

Charles O. Rossotti, MBA 1964

Cofounder, Former Chairman & Chief Executive Officer American Management Systems, Inc. Former Commissioner, Internal Revenue Service Senior Advisor, The Carlyle Group Return to Alumni Achievement Awards main page ©2003 www.RockyThies.com... View Details
  • 10 Aug 2015
  • News

A Talent Pipeline for Society’s Challenges

volunteered in high school, painting abandoned houses as part of Operation Brush Up, in Flint, Michigan. At the University of Michigan, she launched several service organizations, including the university’s first web-based program that... View Details
Keywords: Jill Radsken
  • 01 Oct 1996
  • News

Leading In a New Era

face-to-face with customers, competitors, and new technologies — quickly and efficiently. In the airline industry, for example, computer technology has fundamentally changed how service is delivered, as well as how decisions are made,... View Details
Keywords: Nancy O. Perry
  • 01 Mar 2012
  • News

Reinventing Radio Days

guaranteed new music they’ll enjoy, unlike recommendations based on more superficial data, such as purchasing patterns. Music stores were SBT’s customers, but Kennedy’s innovative idea was to reinvent SBT as a personalized Internet radio View Details
Keywords: Garry Emmons; internet radio; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • 01 Dec 2005
  • News

Trillion-Dollar Fixer-Upper

market. Wall Street helped the RTC solve another big problem: how to dispose of billions in S&L loans that were not in default. The agency came to Wall Street with a proposal to sell loan packages rather than one property at a time, an... View Details
Keywords: Roger Thompson; Real Estate
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