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  • 13 Nov 2012
  • First Look

First Look: November 13

advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser... View Details
Keywords: Martha Lagace
  • 22 May 2012
  • First Look

First Look: May 22

banking system. Download the paper: http://www.hbs.edu/research/pdf/12-101.pdf Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency Authors:Alvin... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By:... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=609046 Note: Credit Rating Agencies Harvard Business School Note 209-056 The note examines the role of credit rating agencies... View Details
Keywords: Martha Lagace
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2015
  • Research & Ideas

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees. Recent research from Harvard... View Details
Keywords: by Carmen Nobel; Retail
  • 17 Aug 2015
  • Research & Ideas

Who is Boss in the Sharing Economy?

hair salons to real estate agencies have long organized themselves as associations of individuals, with the company itself exerting more or less control over the interaction between service provider and customer. Some hair salons employ... View Details
Keywords: by Michael Blanding; Service; Technology
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

  Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a... View Details
Keywords: Martha Lagace
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating negative duties (i.e., duties to refrain from certain... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

marketing. "That day, Maria's life changed forever, and so did mine," says Max Eisenbud, her agent at sports agency IMG, as quoted in the recent Harvard Business School case "Maria Sharapova: Marketing a Champion."... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

dreams in the pages of upscale women's magazines. Indeed, when Revson first saw The $64,000 Question, he was angry with his advertising agency for buying it. There was no glamour, no mystery. The View Details
Keywords: by Richard S. Tedlow
  • 25 Mar 2014
  • First Look

First Look: March 25

ties can lead to less timely investments. Further examination shows that the reduced timeliness of connected funds is driven by a reluctance to withdraw holdings prior to weak investee performance. We interpret this as agency conflicts... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
Keywords: Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

independent social rating agency and avoids selection issues by taking advantage of a natural experiment that arose when the agency expanded the scope of its ratings. We find empirical support for our... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

(HHI), varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. The data available allowed HHI to be calculated for the period 1977-2002 in the case of View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

status—on new venture growth. I propose that new firms can acquire legitimacy by mimicking the structures and ceremonial activities of established firms in their industry and status by affiliating with high-status entities. Using a unique panel dataset on a cohort of... View Details
Keywords: Martha Lagace
  • 10 Sep 2013
  • First Look

First Look: September 10

programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry and felt confident in their data. Could Bluefin's system provide new insights to marketers and broadcasters? Or would it... View Details
Keywords: Sean Silverthorne
  • 30 Jul 2013
  • First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details
Keywords: Anna Secino
  • 08 Oct 2013
  • First Look

First Look: October 8

mitigate the agency problems that arise when firms expand their operations across borders. This paper contributes to the literature by showing that the external information environment helps MNCs mitigate information frictions within the... View Details
Keywords: Sean Silverthorne

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