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- Faculty Publications (87)
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- All HBS Web (246)
- Faculty Publications (87)
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
slaughter the animals some of whose parts ended up in Unilever's pies and sausages. Unilever made its own packaging, and transported its products on its own trucks and barges. It owned the distribution chain that delivered its frozen products to retailers. It ran its... View Details
- 12 Mar 2021
- News
My Favorite Case
lifelong lessons about personal priorities and career ambitions, humility, and confidence—and the incomparable kinship (and long memories) of sectionmates. “Suzuki Samurai” Suzuki and advertising agency... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
Value. She is a former brand manager at Gillette, AT&T, and Samuel Adams and an advertising agency executive, and remains close to practice by serving as a board member, consultant, educator, and advisor... View Details
Keywords: by Jill Avery and Richard Edelman
- Web
Industry Information - Alumni
national discussion about how technology and innovation are transforming the way government agencies serve citizens and perform vital functions." + – Health Care FierceHealthcare Provides the latest industry news and analysis on the... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
founder of the Victors & Spoils ad agency in Colorado, who noted that when his agency sold its majority stake to global communications firm Havas in 2012, he was faced with trying to innovate within a... View Details
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
published by the Academy of Management (August, 2005) as part of its Best Paper Proceedings. Her research on how young firms grow is based on data looking at new advertising agencies in New York and Chicago... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
Taking a Stand. Patagonia pulled its advertising from Facebook and has recently renewed its call on other firms to boycott the platform until Facebook can make sure its products do no harm. What would taking a stand look like for your... View Details
- Web
Harvard Business School
career with Cablevision Systems Corporation, becoming executive vice president of Cablevision's Rainbow Advertising Sales Company, a senior management role he fulfilled until retiring from the company in 2011. Theodore 'Ted' Wells Jr. MBA... View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
marketing officers will spend more on IT than CIOs. The repercussions of social, mobile, video, Big Data, CRM, cloud and other disruptive forces are impacting all aspects of business, but particularly marketing. As a result, marketing leaders and View Details
William Bernbach
Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of View Details
Keywords: Services
Jane Trahey
Trahey was one of the first women to own and manage a major advertising agency in the United States. A prolific copywriter and author, Trahey is credited with the inspiration for the long-running “What... View Details
Keywords: Services
- Career Coach
Jim Warner
Television Network. He joined Avenue A, a pioneering digital media start-up, in 2000 and led the company’s East coast operations through the ups and downs and ups of the decade. Avenue A acquired Razorfish and together they became the world’s leading digital View Details
Thomas J. Burrell
Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising... View Details
Keywords: Services
Barbara G. Proctor
Proctor launched the first adverting agency owned and managed by an African-American woman in 1970. She gained a strong reputation for integrity by refusing to accept assignments for objectionable products and View Details
Keywords: Services
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
center of much discussion. The advice most often provided to managers is to weave the brand into the most potent popular culture trends. Recently, consultants and ad agencies began emphasizing the reverse: recommending that managers seek... View Details
Keywords: by Martha Lagace
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
has been the central myth in American culture for the last twenty years. Yet only two brands that I've studied—Budweiser in the eighties and Nike in the period from 1988-1995—have tapped into this myth. Each brand used advertising to... View Details
Keywords: by Manda Salls
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” View Details
Mary W. Lawrence
Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years. She broke the conventional mold of television View Details
Keywords: Services
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details