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  • All HBS Web  (1,931)
    • News  (346)
    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
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  • Web

Gallery - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising... View Details
  • 18 Dec 2008
  • Working Paper Summaries

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Keywords: by Alvin J. Silk & Charles King III; Advertising
  • September 2015
  • Teaching Note

Buzzfeed — The Promise of Native Advertising

By: Felix Oberholzer-Gee
Citation
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Oberholzer-Gee, Felix. "Buzzfeed — The Promise of Native Advertising." Harvard Business School Teaching Note 716-421, September 2015.
  • 1999
  • Working Paper

Restructuring in the U.S. Advertising Media Industry

By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Citation
Related
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Restructuring in the U.S. Advertising Media Industry." Harvard Business School Working Paper, No. 99-126, May 1999.
  • 24 May 2013
  • News

Advertising Symbiosis: The Key to Viral Videos

  • 24 May 2013
  • News

Four Lean Advertising Campaigns That Went Viral

  • 05 Jan 2023
  • News

Pay-Transparency Laws Do Not Work as Advertised

  • June 22, 2015
  • Article

Is Programmatic Advertising the Future of Marketing?

By: Jeffrey F. Rayport
Keywords: Marketing
Citation
Read Now
Related
Rayport, Jeffrey F. "Is Programmatic Advertising the Future of Marketing?" Harvard Business Review (website) (June 22, 2015).
  • 01 Feb 2012
  • News

Viral Advertising via Ad Symbiosis: Self-Interested Sharing

    The Dynamic Advertising Effect of Collegiate Athletics

    I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

    • 28 Feb 2013
    • Working Paper Summaries

    Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

    Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
    • April 1990 (Revised January 1993)
    • Case

    Ad Council's AIDS Campaign (A): Advertising Strategy

    By: V. Kasturi Rangan and Janet Montgomery
    Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
    Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
    Citation
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    Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
    • May 1982 (Revised April 1984)
    • Background Note

    Note on the TV Advertising Programming Controversy--1981

    Citation
    Find at Harvard
    Related
    Goodpaster, Kenneth E. "Note on the TV Advertising Programming Controversy--1981." Harvard Business School Background Note 382-160, May 1982. (Revised April 1984.)
    • April 1975 (Revised October 1979)
    • Case

    Honeywell Information Systems: 1974 Advertising Program (A)

    Citation
    Find at Harvard
    Related
    Star, Steven H., Matthew Bass, and Nancy Davis. "Honeywell Information Systems: 1974 Advertising Program (A)." Harvard Business School Case 575-102, April 1975. (Revised October 1979.)
    • 26 Oct 2012
    • News

    Brazil's Neymar Seeks World Cup, Advertising Gold

    • 22 Jan 2020
    • News

    Alcohol Trends and Super Bowl Political Advertising

    • May 1994
    • Supplement

    Advertising and Promotion Management, Fourth Edition, Video

    By: John A. Quelch
    Citation
    Find at Harvard
    Related
    Quelch, John A. "Advertising and Promotion Management, Fourth Edition, Video." Harvard Business School Video Supplement 594-511, May 1994.
    • 1995
    • Other Teaching and Training Material

    Intel: A Multimedia Exercise in Advertising Management

    By: J. Quelch
    Citation
    Related
    Quelch, J. "Intel: A Multimedia Exercise in Advertising Management." Harvard Business School Publishing, 1995. Electronic. (Winner of Silver CINDY (Cinema in Industry) Award presented by International Association of Audio Visual Communicators. revised 1997.)
    • 17 Jun 2013
    • News

    Advertising Symbiosis: The Key to Viral Videos

    • 24 May 2013
    • Video

    Advertising Symbiosis: The Key to Viral Videos

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