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- Faculty Publications (106)
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- All HBS Web (228)
- Faculty Publications (106)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
talk to journalists: Before the interview, ask whether they plan to quote you, and if so, can you review the quotes for clarity and accuracy before publication. Many journalists are happy to oblige, time permitting. But don’t ask them if... View Details
- Web
Marketing AI Guidelines | About
marketing and communications activities. Responsible use includes sufficient human oversight of any AI generated content or analysis to ensure accuracy and quality. The following are acceptable uses of AI in marketing: Modifying images... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
Retailers can significantly improve forecast accuracy simply by updating their predictions based on early sales data, tracking the accuracy of their forecasts, getting product testing right, and using a... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
choices.— Jan Hammond & Kristin Kohler The accuracy of color on the Web is of particular concern to consumers. A Web-based survey conducted by InfoTrends Research Group indicated that 88 percent of consumers would prefer to shop at an... View Details
- 01 Dec 2020
- News
AI Enhances Diagnostic Care
diaphragm up and down, leading to blurry imaging, but now machines can understand that pattern of breathing and collect the data accordingly to avoid blurring. This results in better image quality and the improved diagnostic accuracy we... View Details
Keywords: Jennifer Gillespie
- Web
1.16 Student Educational Records | MBA
him/her/them. Students are also not permitted to view letters and statements of recommendation to which they waived their right of access, or that were placed in their file before January 1, 1975. Students should direct any questions they have about the View Details
- Web
2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools | MBA
AI-generated content very carefully, recognizing that they are ultimately responsible for the accuracy of any work they submit. As clarified in the HBS Citation Guide , students must cite their use of these AI tools appropriately. Not... View Details
- 01 Jun 2012
- News
New Venture Winner an Undercover Success
created by Brandon Molina (MBA 2010), offers distance-to-green accuracy using wireless and GPS technology. Now in its third year, the Alumni New Venture Contest saw an increase in entries of more than 40 percent over 2011, for a total of... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
history of reviews to identify factors considered by reviewers—the accuracy of a reviewer can be determined, for example, by studying how far that person's opinions stray from the long-running average of the restaurants they review. The... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54727 forthcoming Journal of Applied Psychology Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy By: Schilke, Oliver, and Laura Huang Abstract—Organizational... View Details
Keywords: Dina Gerdeman
- 17 Oct 2024
- Research & Ideas
The Reputation Risks of Sharing Fake News
party, drive people to share false over true information online. “Even in this politicized, polarized environment that our country finds itself in, people value accuracy,” says Jordan. “This means that what makes you look the best is to attend carefully to the View Details
Keywords: by Avery Forman
- 05 Dec 2023
- Blog Post
Taking Learning Beyond the Classroom
accountability in encouraging companies to develop products with a lower carbon impact. There was debate around the feasibility and accuracy of measuring these emissions but an overall agreement that tracking, reporting, and measurement... View Details
- Web
Daniela Villafuerte | MBA
necessities of a specific group. After validating the accuracy of the developed prototype, community members encouraged me to take it to the market as a developed product. However, I began to ask myself several questions: How to make it... View Details
- 01 Dec 2013
- News
To Market, to Market
chirality) of drug molecules with a high degree of accuracy for drug development and diagnostic applications. Chemical compounds excreted by predators that stimulate avoidance behavior in disease-carrying rodents, to be formulated as a... View Details
- 11 Dec 2017
- News
Growing from Within
guest counts on a daily basis across the restaurant portfolio as well as operating metrics such as speed and accuracy of service and food quality. Also very important are customer and people metrics. The success of our business largely... View Details
- 19 Dec 2006
- First Look
First Look: December 19, 2006
provided by multinational firms. Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models Authors:Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte Mason Periodical:Journal of... View Details
Keywords: Sean Silverthorne
- Web
FERPA Information | HBS Online
would like to inspect. Access will be given within 45 days on receipt of the request. When a record contains information about more than one student, you may only inspect and review the portion of the record relating to you. You should direct any questions you have... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
the dissimilar condition were much less likely to predict that Jane would settle for Widget B instead. THE ACCURACY FACTOR Having established that people don’t believe others can like dissimilar things, the researchers conducted two... View Details
- 08 Aug 2013
- News
Cause Marketing Gets Personal
and accuracy and making screening more accessible to poor and under-served groups. Our efforts started a movement that vastly escalated breast cancer research funding, and gave patients and survivors a permanent voice in medical decision... View Details
- 19 May 2016
- Research Event
Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium
Lakhani said the question comes down to this: Do we have the right labor force? His research team recently held a three-weeklong contest that looked to improve the accuracy and processing speed of an algorithm designed to analyze genomic... View Details
Keywords: by Dina Gerdeman & Carmen Nobel