Accommodations Industry - Publications - Faculty & Research - Harvard Business School

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July 1991 (Revised May 1993)
Case

Fairfield Inn (B)

By: James L. Heskett

The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details

Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry

June 1989 (Revised May 1993)
Case

Fairfield Inn (A)

By: James L. Heskett

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry

November 1995 (Revised July 1997)
Case

Fairfield Inn (Abridged)

By: James L. Heskett

Keywords: Accommodations Industry

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January 1998 (Revised December 2001)
Case

Fitzpatrick Hotel Group (A)

By: Paul A. Gompers and Catherine M. Conneely

Examines the issues raised in the financing of the Fitzpatrick Hotel Group, an Irish hotelier. The perspective of Paddy Fitzpatrick, founder and CEO at Fitzpatrick Group, and Niall Carroll, founder of ACT Venture Capital, are contrasted. View Details

Keywords: Financing and Loans; Venture Capital; Perspective; Accommodations Industry; Republic of Ireland

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March 1994 (Revised April 1994)
Case

Marriott Corporation - Restructuring

Deals with the decision of whether to split Marriott into two companies Marriott International and Host Marriott. Marriott has run into problems owing to the decline in real estate valuation. At the time of the case, it has a significant percentage of assets in hotels... View Details

Keywords: Restructuring; Ethics; Accommodations Industry

July 2011
Teaching Note

Aman Resorts and Aman Resorts (B) (TN)

By: Eugene Soltes

Teaching Note for 111-012 and 111-015. View Details

Keywords: Strategy; Operations; Employees; Quality; Accommodations Industry

November 2010 (Revised April 2011)
Supplement

Aman Resorts (B)

By: Eugene Soltes and Aldo Sesia

The (B) case describes how employees are rewarded and compensated and is used to supplement the (A) case. View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Compensation and Benefits; Employees; Performance Evaluation; Motivation and Incentives; Accommodations Industry

September 1998
Supplement

Marriott International: Pathways to Independence

By: Rosabeth M. Kanter

Keywords: Accommodations Industry

March 1989 (Revised February 1998)
Teaching Note

Marriott Corp.: The Cost of Capital, Teaching Note

By: Richard S. Ruback

Teaching Note for (9-298-101). View Details

Keywords: Cost of Capital; Accommodations Industry

April 2014 (Revised July 2017)
Case

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairperson of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy had identified three areas of concern: the... View Details

Keywords: Organizational Change and Adaptation; Product Positioning; Competition; Brands and Branding; Accommodations Industry; India

2010
Case

Playa Dorado

By: W. Earl Sasser

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida

September 2010 (Revised April 2015)
Case

Taj Hotels, Resorts and Palaces

By: Rohit Deshpande and Mona Sinha

The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details

Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India

March 2009
Case

The Hotel Bed Wars

By: Youngme E. Moon

This case describes the start of The Hotel Bed Wars, the competition among hotel chains to attract customers by offering better and more elaborate bedding. The case is written from the standpoint of Starwood Hotels & Resorts, which is credited with starting The Hotel... View Details

Keywords: Competitive Strategy; Problems and Challenges; Customization and Personalization; Customers; Accommodations Industry

April 2007 (Revised April 2011)
Teaching Note

Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel (TN)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez

Teaching note to 106029. View Details

Keywords: Games, Gaming, and Gambling; Customers; Profit; Accommodations Industry

November 2006
Supplement

Marriott Corporation (A) Financial Projections Exercise

By: Thomas R. Piper

Keywords: Corporate Finance; Accommodations Industry

October 2006
Teaching Note

Marriott Corporation (TN) (A) and (B) (LCA)

By: Lynn S. Paine, Thomas R. Piper, Charles Nichols and Aldo Sesia

Keywords: Accommodations Industry

March 2006 (Revised April 2008)
Teaching Note

GuestFirst Hotel (TN) (A) and (B)

By: Frances X. Frei and Dennis Campbell

Keywords: Accommodations Industry

August 2005 (Revised April 2008)
Teaching Note

GuestFirst Hotel (B): Statistics Review with Data Desk (TN)

By: Frances X. Frei

Presents an overview of the statistical analysis covered in the case discussion. View Details

Keywords: Mathematical Methods; Accommodations Industry

April 2004
Teaching Note

The Arts Property and Hotel (TN)

By: Arthur I Segel

Teaching Note to (9-803-009). View Details

Keywords: Strategy; Investment; Agreements and Arrangements; Management; Accommodations Industry; Barcelona

July 2003
Teaching Note

Home Depot, Inc., in the New Millennium (TN)

By: Krishna G. Palepu

Teaching Note for (9-101-117). View Details

Keywords: Accommodations Industry

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