Publications

November 2001 (Revised October 2017)
Case

GuestFirst Hotel (A): Customer Loyalty

By: Frances X. Frei and Dennis Campbell

Provides a hotel context in which to explore the link between customer loyalty and financial performance, using four years of hotel data. Challenges students to find the extent of the relationship between loyalty and performance. View Details

Keywords: Motivation and Incentives; Mathematical Methods; Finance; Performance; Relationships; Customer Focus and Relationships; Data and Data Sets; Accommodations Industry

February 1981 (Revised May 1988)
Case

Marriott's Rancho Las Palmas Resort

Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details

Keywords: Marketing Strategy; Accommodations Industry

March 1967 (Revised May 1974)
Case

Sheraton Corp.

By: Walter J. Salmon

Keywords: Accommodations Industry

September 1992
Case

ACCOR (A)

ACCOR, a French-based lodging and restaurant company, is described from its founding in 1967 to its 1990 acquisition of Motel 6. Particular attention is devoted to ACCOR's co-chairmen, Paul Dubrule and Gerard Pelisson, and the management policies they have put in... View Details

Keywords: Management Practices and Processes; Acquisition; Management Teams; Accommodations Industry; France; North America

September 2020
Case

Getaway

By: Ryan W. Buell and Amy Klopfenstein

Since its founding, Getaway’s service offering – tiny, modern cabins in the woods, located within a two-hour drive of major metropolitan areas – had been met with tremendous demand. Overworked and overconnected city dwellers reveled in the opportunity to take a break... View Details

Keywords: Entrepreneurship; Service Operations; Management; Demand and Consumers; Marketing; Strategy; Accommodations Industry

September 2017 (Revised January 2018)
Case

Innovation at Parker Hotels

By: Srikant M. Datar and Caitlin Bowler

In this case students explore challenges changing demographics and preference pose to global hotel brands. Students then use human-centered design tools to generate concepts hoteliers might embrace to win over Millennials who tend to seek out local over global options. View Details

Keywords: Innovation; Innovation and Invention; Problems and Challenges; Demographics; Strategy; Accommodations Industry

November 2012 (Revised November 2013)
Case

Generator Hostels: The Way Out

By: Nicolas P. Retsinas and Lisa Strope

Josh Wyatt, Director of Patron Capital Partners, needs to make an exit decision for a successful investment in Generator Hostels. After five years of explosive growth and in the middle of a financial crisis, Wyatt needs to evaluate Patron's alternatives: IPO the... View Details

Keywords: Hotel; Real Estate; Finance; Property; Accommodations Industry; European Union

November 2001 (Revised October 2017)
Supplement

GuestFirst Hotel (B): Taking Advantage of Panel Data

By: Frances X. Frei and Dennis Campbell

Supplements the (A) case. View Details

Keywords: Accommodations Industry

September 1992
Teaching Note

Fairfield Inn (A) TN

Teaching Note for (9-689-092). View Details

Keywords: Accommodations Industry

July 1991 (Revised May 1993)
Case

Fairfield Inn (B)

The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details

Keywords: Entertainment; Measurement and Metrics; Performance Consistency; Quality; Strategy; Accommodations Industry

June 1989 (Revised May 1993)
Case

Fairfield Inn (A)

The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details

Keywords: Selection and Staffing; Innovation and Invention; Growth and Development Strategy; Franchise Ownership; Performance Evaluation; Corporate Strategy; Accommodations Industry

November 1995 (Revised July 1997)
Case

Fairfield Inn (Abridged)

Keywords: Accommodations Industry

January 1998 (Revised May 1999)
Case

Fitzpatrick Hotel Group (B1): Niall Carroll

By: Paul A. Gompers and Catherine M. Conneely

Supplements the (A) case. View Details

Keywords: Venture Capital; Perspective; Financing and Loans; Accommodations Industry; Republic of Ireland

April 2017
Article

Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

By: Benjamin Edelman, Michael Luca and Daniel Svirsky

In an experiment on Airbnb, we find that applications from guests with distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including... View Details

Keywords: Discrimination; Field Experiment; Bias; Airbnb; Prejudice and Bias; Race; Accommodations Industry

Read Now

December 2014 (Revised October 2015)
Case

Iz-Lynn Chan at Far East Organization (Abridged)

By: Linda A. Hill, Anthony J. Mayo and Dana M. Teppert

This case describes how to champion and implement organizational change from the middle by recounting the experiences of Iz-Lynn Chan at Far East Organization. View Details

2015
Chapter

Staying the Same While Changing: Organizational Identity in the Face of Environmental Challenges

By: Mary Ann Glynn, Christi Lockwood and Ryan Raffaelli

We explore the role of organizational identity in the adoption of new sustainability practices, focusing on how identity functions as a driver of (or sometimes a drag on) adoption. Drawing on illustrations from the U.S. hotel industry, we examine how sustainability... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Organizational Culture; Environmental Sustainability; Adoption; Accommodations Industry; United States

February 2011
Case

Barceló Hotels and Resorts (A)

By: John T. Gourville and Marco Bertini

Barcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio... View Details

Keywords: Brand Management; Sales Promotions; Brands and Branding; Price; Strategy; Corporate Strategy; Accommodations Industry

Article

Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai

By: Ramya Ramanath and Alnoor Ebrahim

Relationships between nongovernmental organizations (NGOs) and government agencies have been variously described in the nonprofit literature as cooperative, complementary, adversarial, confrontational, or even co-optive. But how do NGO-government relationships emerge... View Details

Keywords: Cooperative Ownership; Housing; Corporate Strategy; Business and Government Relations; Organizational Change and Adaptation; Nonprofit Organizations; Change Management; Business Strategy; Growth and Development; Non-Governmental Organizations; Accommodations Industry; Mumbai