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  • All HBS Web  (1,598)
    • News  (523)
    • Research  (575)
    • Events  (29)
    • Multimedia  (78)
  • Faculty Publications  (550)
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  • January 2025
  • Teaching Note

Generative AI and the Future of Work

By: Christopher Stanton and Shira Aronson
Teaching Note for HBS Case No. 824-130. View Details
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Stanton, Christopher, and Shira Aronson. "Generative AI and the Future of Work." Harvard Business School Teaching Note 825-110, January 2025.
  • August 2022 (Revised January 2023)
  • Case

Icario Health: AI to Drive Health Engagement

By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
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Edelman, David C. "Icario Health: AI to Drive Health Engagement." Harvard Business School Case 523-025, August 2022. (Revised January 2023.)
  • May 2022
  • Case

Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

By: Tsedal Neeley and Stefani Ruper
Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that she accepted your resignation.” Heart... View Details
Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation
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Neeley, Tsedal, and Stefani Ruper. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Case 422-085, May 2022.
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
  • 2025
  • Article

Unregulated Emotional Risks of AI Wellness Apps

By: Julian De Freitas and Glenn Cohen
We propose that AI-driven wellness apps powered by large language models can foster extreme emotional attachments and dependencies akin to human relationships—posing risks like ambiguous loss and dysfunctional dependence—that challenge current regulatory frameworks and... View Details
Keywords: AI and Machine Learning; Well-being; Emotions; Governing Rules, Regulations, and Reforms
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De Freitas, Julian, and Glenn Cohen. "Unregulated Emotional Risks of AI Wellness Apps." Nature Machine Intelligence (in press).
  • April 2022
  • Article

AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care

By: Ariel Dora Stern, Avi Goldfarb, Timo Minssen and W. Nicholson Price II
Despite enthusiasm about the potential to apply artificial intelligence (AI) to medicine and health care delivery, adoption remains tepid, even for the most compelling technologies. In this article, the authors focus on one set of challenges to AI adoption: those... View Details
Keywords: Artificial Intelligence; Medicine; Health Care and Treatment; Legal Liability; Insurance; Technology Adoption; AI and Machine Learning
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Stern, Ariel Dora, Avi Goldfarb, Timo Minssen, and W. Nicholson Price II. "AI Insurance: How Liability Insurance Can Drive the Responsible Adoption of Artificial Intelligence in Health Care." NEJM Catalyst Innovations in Care Delivery 3, no. 4 (April 2022).
  • October 2024
  • Teaching Note

The Financial Times (FT) and Generative AI

By: Ramon Casadesus-Masanell and Jordan Mitchell
Teaching Note for HBS Case No. 724-410. View Details
Keywords: Strategy
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "The Financial Times (FT) and Generative AI." Harvard Business School Teaching Note 725-405, October 2024.
  • January 2024
  • Background Note

Note on Generative AI for Business Students

By: Andrew Rashbass, Ramon Casadesus-Masanell and Jordan Mitchell
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Rashbass, Andrew, Ramon Casadesus-Masanell, and Jordan Mitchell. "Note on Generative AI for Business Students." Harvard Business School Background Note 724-411, January 2024.
  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI applications toward specific,... View Details
Keywords: by Rocio Wu
  • 11 Oct 2024
  • Research & Ideas

How AI Could Ease the Refugee Crisis and Bring New Talent to Businesses

cultural background, to help families start new lives safely. AI significantly improves matches Algorithms seek to streamline that work. Paulson and Bansak analyzed patterns in two countries that accept humanitarian immigrants:... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • February 6, 2024
  • Article

Find the AI Approach That Fits the Problem You’re Trying to Solve

By: George Westerman, Sam Ransbotham and Chiara Farronato
AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details
Keywords: Technology Adoption; AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science
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Westerman, George, Sam Ransbotham, and Chiara Farronato. "Find the AI Approach That Fits the Problem You’re Trying to Solve." Harvard Business Review Digital Articles (February 6, 2024).
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

Consulting Group employees work with AI: Humans are still needed to make that call. To operationalize AI successfully, managers must carefully select its applications, train workers in using it properly, and quickly move the line as View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 30 May 2024
  • Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

others—deeming some important enough for a physician’s review while routing others to nurses instead, according to the authors. The rise of Gen AI adds urgency Learning how to assess and prioritize inquiries will become more important as... View Details
Keywords: by Ben Rand; Health
  • 2025
  • Working Paper

The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling

By: Caleb Kwon, Antonio Moreno and Ananth Raman
Problem Definition: Considerable academic and practitioner attention is placed on the value of ex-post interactions (i.e., overrides) in the human-AI interface. In contrast, relatively little attention has been paid to ex-ante human-AI interactions (e.g., the... View Details
Keywords: AI and Machine Learning; Employees; Performance Effectiveness
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Kwon, Caleb, Antonio Moreno, and Ananth Raman. "The Impact of Input Inaccuracy on Leveraging AI Tools: Evidence from Algorithmic Labor Scheduling." Working Paper, January 2025.
  • February 2025
  • Teaching Note

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg and Elie Ofek
Teaching Note for HBS Case No. 925-018. View Details
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Goldenberg, Amit, and Elie Ofek. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Teaching Note 925-026, February 2025.
  • December 2021
  • Teaching Note

Intenseye: Powering Workplace Health and Safety with AI

By: Michael W. Toffel and Youssef Abdel Aal
Teaching Note for HBS Case No. 622-037. View Details
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Toffel, Michael W., and Youssef Abdel Aal. "Intenseye: Powering Workplace Health and Safety with AI." Harvard Business School Teaching Note 622-056, December 2021.
  • February 2024
  • Case

ReSpo.Vision: The Kickstart of an AI Sports Revolution

By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
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Gompers, Paul A., Elena Corsi, and Nikolina Jonsson. "ReSpo.Vision: The Kickstart of an AI Sports Revolution." Harvard Business School Case 824-151, February 2024.
  • July 2023
  • Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details
Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States
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Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb (B): Jumping on The Generative AI Bandwagon?" Harvard Business School Supplement 824-013, July 2023.
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

computer-based recommendation technology to help consumers make decisions. Yeomans' findings shed light on the hurdles that AI technology will need to overcome to win over wary consumers. The team enlisted 75 pairs of people, including... View Details
Keywords: by Dina Gerdeman
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