wellness - Publications - Faculty & Research

Examines the manner in which U.S. trade law and policy has evolved, with emphasis on trade in manufactured goods and services as well as the relationship between the executive and the legislature. The structure and content of U.S. trade law is discussed including a... View Details

Keywords: Trade; Machinery and Machining; Policy; Law Enforcement; Outcome or Result; Business and Government Relations; United States

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January 1987
Background Note

Indonesia: Choice of Industrialization Strategy

By: Louis T. Wells Jr.

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January 1987
Background Note

Pakistan: A Background Note

By: Louis T. Wells Jr.

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December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry

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1986
Chapter

Government Relations in the Global Firm

By: L. T. Wells Jr. and Amir Mahini

Keywords: Globalized Firms and Management; Business and Government Relations

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1986
Chapter

Doing Well While Doing Good: Dilemmas of Performance Measurement in Nonprofit Organizations and the Need for a Multiple Constituency Approach

By: R. M. Kanter

Keywords: Nonprofit Organizations; Performance Evaluation; Performance Productivity

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August 1986
Case

Dow Indonesia (A), Software Case

By: James E. Austin and Louis T. Wells Jr.

Keywords: Chemical Industry; Indonesia

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August 1986 (Revised May 1993)
Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan

Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales

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Book Review

Review of The Chinese Connection, by Michael A. Goldberg

By: Louis T Wells Jr

Keywords: China

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March 1986 (Revised June 1986)
Background Note

Corn Sweetener Industry

By: Michael E. Porter and John R. Wells

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February 1986
Supplement

Kedaung Industrial Ltd., Video

By: Louis T. Wells Jr.

Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details

Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia

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