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December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

February 2003
Supplement

Silvio Napoli Cross Cultural Management

By: Christopher A. Bartlett

Presents an interview with Silvio Napoli regarding cultural aspects of an Italian manager in a Swiss company opening an Indian subsidiary. Issues range from personal and family adjustment to management style, corporate culture, and differences in national... View Details

Keywords: Management Style; Business Subsidiaries; Nationality; Organizational Culture; Personal Characteristics; Business Startups; Cross-Cultural and Cross-Border Issues; Italy; Switzerland; India

August 2000 (Revised February 2002)
Case

Arepa

By: Jay O. Light and Daniel J. Green

This case illustrates the importance of structuring negotiations with large companies and investors that are critical to a start-up's success. It depicts a firm with innovative technology that contracts with giant companies in order to survive. It also demonstrates how... View Details

Keywords: Negotiation; Organizational Structure; Entrepreneurship; Technological Innovation; Business or Company Management; Business Model; Partners and Partnerships; Business Startups

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December 1996 (Revised June 1998)
Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis

Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

limit the success of these programs. Q: The news site Quartz published a chart showing the fastest-growing areas of startup investment since 2012: Bitcoin, photo sharing, storage, space travel, transportation, hospitality. What does that... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

May 2022 (Revised December 2023)
Case

Founder Collective

By: Jo Tango and Alys Ferragamo

Founder Collective ("FC") launched in 2009 with a clear mission: to be the most aligned fund for founders at the seed stage. In keeping with its mission, FC maintained smaller fund sizes and was not a lifecycle investor. By November of 2021, the seed market had become... View Details

Keywords: Seed Investing; Business Startups; Mission and Purpose; Investment; Competitive Strategy; Venture Capital

March 2011
Background Note

Pitching Business Opportunities

By: Lynda M. Applegate, William R. Kerr and Alexis Brownell

This note can be used to develop a business plan pitch for a new venture. View Details

Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship

June 2005 (Revised July 2006)
Case

fortu PowerCell GmbH

By: Michael J. Roberts, William A. Sahlman, Vincent Dessain, Monika Stachowiak and Anders Sjoman

Describes the financing, strategy, and growth decisions facing fortu, a young German battery company. The company is contemplating a facility in East Germany, where state subsidies make the finances appealing. A sudden offer to license fortu technology for application... View Details

Keywords: Technological Innovation; Financing and Loans; Business Startups; Growth and Development Strategy; Battery Industry; Germany

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February 2001
Case

Bang Networks, Inc.

By: Paul A. Gompers and Sergio Rattner

Bob Rosin, president and CEO of Bang Networks, must decide how much debt financing to take on. The company is a raw start-up and is considering taking on $10 million in debt. The firm has six offers and needs to identify the best one. View Details

Keywords: Business Startups; Restructuring; Decisions; Borrowing and Debt; Venture Capital

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September 2000 (Revised March 2006)
Case

ZOOTS--The Cleaner Cleaner

By: Myra M. Hart and Sharon Peyus

A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details

Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Retail Industry

September 2000 (Revised October 2006)
Teaching Note

Wildfire Communications, Inc. (A) and (B) (TN)

By: Joseph B. Lassiter III and John T. Gourville

Teaching Note for (9-396-305) and (9-396-306). View Details

Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets

January 1997 (Revised December 1999)
Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch

OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details

Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut

February 1978
Case

Sierra Log Homes, Inc. (A)

By: Michael E. Porter

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

June 2007 (Revised March 2008)
Case

Zoots - Financing Growth (A)

By: Michael J. Roberts, William A. Sahlman and Todd Krasnow

Traces the genesis and founding of Zoots, the largest chain of dry cleaning establishments in the U.S. Founded by some of the founders of the very successful Staples chain, the company raises a very large amount of capital without fully proving its business model, and... View Details

Keywords: Business Startups; Decision Choices and Conditions; Venture Capital; Financial Strategy; Investment Return; Growth and Development Strategy; Valuation; United States

December 2018 (Revised June 2021)
Supplement

Bulb 2018: Hypergrowth

By: John R. Wells and Benjamin Weinstock

After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details

July 2010 (Revised October 2012)
Case

Employment Vignettes

By: Lena G. Goldberg and Chad M. Carr

Six vignettes drawn from decided cases explore legal and business issues in hiring, firing, promoting, and demoting employees, with an emphasis on protected classes, pretext, and anti-discrimination laws in the setting of start-ups and privately held companies. View Details

Keywords: Business Startups; For-Profit Firms; Employees; Resignation and Termination; Selection and Staffing; Laws and Statutes; Lawsuits and Litigation

December 2003 (Revised September 2004)
Case

Managing Segway's Early Development

By: Richard G. Hamermesh and David Kiron

Describes the early development of the Segway Human Transporter and focuses on the organizational issues that arise between the parent company and the new company that is being spun out to produce and market the Segway. Key issues are the distribution of bonuses and... View Details

Keywords: Business Subsidiaries; Business Startups; Employee Stock Ownership Plan; Resource Allocation; Organizational Design; Technology Adoption

February 2021 (Revised June 2021)
Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist

Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details

Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China

August 2018
Case

Tapping Growth at Lord Hobo Brewing Company

By: Ethan Rouen and Susanna Gallani

Lord Hobo Brewing Company accounts for its inventory process as it prepares to create its first set of professional financial statements for investors. View Details

Keywords: Inventory; Start-ups; Craft Brewing; Investing; GAAP; Brand Management; Accounting; Working Capital; Entrepreneurship; Private Equity; Business Startups; Business and Shareholder Relations; Food and Beverage Industry; Boston; New England; United States

February 2006 (Revised December 2009)
Case

Pixamo-Inc., AG, or OOO?

Andrew Prihodko is forming a new venture, Pixamo, the next generation of online photo management and sharing sites. Pixamo's alpha site has generated over 1,000 users and a lot of information about registration and usage patterns. Prihodko must address a number of... View Details

Keywords: Geographic Location; Globalized Firms and Management; Internet and the Web; Entrepreneurship; Business Startups; Web Services Industry; Delaware; Switzerland; Ukraine

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