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  • All HBS Web  (9,673)
    • People  (19)
    • News  (2,433)
    • Research  (2,509)
    • Events  (38)
    • Multimedia  (248)
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  • June 2018 (Revised January 2019)
  • Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
  • October 2017 (Revised November 2017)
  • Case

Lovepop

By: Robert F. White, Ramana Nanda and Olivia Hull
As they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from... View Details
Keywords: Accelerator; Incubator; Seed Financing; Convertible Debt; Entrepreneurship; Venture Capital; Financing and Loans; Borrowing and Debt; Growth and Development Strategy; Valuation; Consumer Products Industry; Retail Industry; Boston; Massachusetts; United States
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White, Robert F., Ramana Nanda, and Olivia Hull. "Lovepop." Harvard Business School Case 818-015, October 2017. (Revised November 2017.)
  • November 1996 (Revised October 1998)
  • Case

Reynolds Metals Company: Consumer Products Division

Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details
Keywords: Marketing Channels; Consumer Products Industry
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Chun, Samuel S. "Reynolds Metals Company: Consumer Products Division." Harvard Business School Case 597-045, November 1996. (Revised October 1998.)
  • 19 May 2016
  • News

Faculty Offer Words of Wisdom for Graduates

  • 28 Mar 2017
  • Video

Joining the LGBT Community at HBS

  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
  • 9 AM – 10 AM EDT, 29 May 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: May 29, 2019 - July 24, 2019 View Details
  • 9 AM – 10 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: October 16, 2019 - December 11, 2019 View Details
  • March 1980 (Revised September 1982)
  • Case

Parker Brothers (B)

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. View Details
Keywords: Safety; Risk Management; Product; Consumer Products Industry
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Cady, John F. "Parker Brothers (B)." Harvard Business School Case 580-086, March 1980. (Revised September 1982.)
  • 2005
  • Chapter

Fundamentals for a World-Class Leadership Programme

Meaningful leadership development needs to incorporate emotional and often unconscious aspects of human behavior. This chapter describes a leadership program designed to provide opportunities to learn, in-depth and through personal experience, about the exercise of... View Details
Keywords: Learning; Leadership Development; Personal Development and Career; Groups and Teams; Behavior; Emotions
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Wood, Jack D., and Gianpiero Petriglieri. "Fundamentals for a World-Class Leadership Programme." In Mastering Executive Education: How to Combine Content with Context and Emotion, edited by Paul J. Strebel and Tracy Keys, 364–380. London: Financial Times Prentice Hall, 2005.

    Dennis A. Yao

    Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

    Keywords: automotive; defense; federal government; high technology

      Jason T. Pananos

      Jason Pananos is a Senior Lecturer of Business Administration in the Finance Department.  Jason currently teaches and was the co-creator of a second-year field course titled “Value Creation in Small and Medium Firms”.  Jason is also an active collaborator and guest... View Details

      • 9 AM – 9 AM EST, 14 Nov 2018

      HBX Entrepreneurship Essentials

      Master a proven framework for building and financing new ventures and learn to speak the language of the start-up world. Program Dates: November 14, 2018 - December 12, 2018 View Details
      • 25 Aug 2021
      • News

      PRIMO 2021: An Introduction to Research

      • 22 Mar 2018
      • News

      More Companies Teach Workers What Colleges Don’t

        Kevin P. Mohan

        Kevin Mohan joined the Negotiation, Organizations & Markets unit at Harvard Business School in 2012 after a long career as a private equity investor. He teaches Negotiation in the MBA program and the Owners, Presidents, and Managers program. He also teaches War... View Details

        • 9 AM – 9 AM EDT, 05 Sep 2018
        • HBS Online

        HBX Disruptive Strategy

        Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details

          Identity Workspaces for Leadership Development

          Profound changes in individuals' relationship with their employers and expectations for their work lives have generated an increasing demand for leadership development, while at the same time exposing the limitations of traditional leadership programs focused on... View Details

          • 10 Feb 2016
          • News

          Gap Year: Harvard And Stanford Help Boomers Find A Second Act With Purpose

            Channing Spencer

            Channing Spencer is a Doctoral Candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard. She is also an affiliate of the Institute for Quantitative Social Science (IQSS).
            View Details
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