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  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
  • 29 Jan 2025
  • Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

Life is Good, I led a lifestyle apparel brand dedicated to spreading optimism. Later, I joined Katie Couric Media as President of Katie Couric Media Marketplace, where we collaborated with purpose-driven... View Details
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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  • Fast Answer

IFC: LA/Hollywood

Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details
  • 10 Aug 2016
  • Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

in applications, although just how many students shy away from applying depends largely on how widely the incident is reported in the media. The June research paper The Impact of Campus Scandals on College Applications shows that a college with a scandal splashed... View Details
Keywords: by Dina Gerdeman; Education
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

U.S. advertisers large and small operated some form of in-house advertising unit in the 1990s, a trend apparently on the increase. In this decade, Procter & Gamble, Google, and Condé Nast Media Group all introduced internal... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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  • January 2009
  • Teaching Note

Obama versus Clinton: The YouTube Primary (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
Keywords: Internet and the Web; Media; Political Elections; Advertising Campaigns
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  • Fast Answer

Television: overview & ratings

Where can I find an overview of the TV industry, and also TV ratings? S&PCapital IQ Pro: Select  Industries --> Technology, View Details
  • 01 Mar 2010
  • News

Star Turn

Courtesy Ascent Media Once an IT staffer at HBS, José Royo (MBA ’98) is CEO of Ascent Media Group, which provides postproduction and digital media services to Hollywood’s major... View Details
  • 22 Nov 2018
  • News

WhatsApp Names New India Head to Grow its Biggest Market

Keywords: Telecommunications; Information

    H. Wayne Huizenga

    marketing and acquisition efforts enabled the business to become one of the fastest growing enterprises in the United States. In 1994, Huizenga arranged the sale of the company to Viacom, creating a natural distribution network for its View Details
    Keywords: Retail
    • Fast Answer

    Making Markets

    more. Blogs Search medium.com for related blog content. Podcasts Listen Notes offers a pretty good search of podcast-only content. Media Cloud Chart coverage in the media of a topic, keyword,... View Details
    • 01 Jun 2002
    • News

    HBS Press Books in Brief

    The Weather Channel: The Impossible Rise of a Media Phenomenon, by Frank Batten (MBA '52) with Jeffrey L. Cruikshank (51st PMD), is the story of a cable network that succeeded when all the experts predicted it would fail. Former chairman... View Details
    Keywords: Harvard Business School Press; books; Publishing Industries (except Internet); Information
    • 04 Sep 2019
    • News

    In My Humble Opinion: Status Update

    “Invigorating” is the word Marne Levine (MBA 2005) uses to describe her work at Facebook. As vice president of global partnerships and business development, a role she took on in February, Levine oversees a broad swath of the company’s original content programming,... View Details
    Keywords: Julia Hanna
    • April 8, 2025
    • Other Article

    Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance

    By: Daniel Rabetti
    Keywords: Power and Influence; Public Opinion; Social Media; Financial Services Industry
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    • March 2016
    • Supplement

    Advertising Experiments at RestaurantGrades

    By: Weijia Dai, Hyunjin Kim and Michael Luca
    This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
    Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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    • 20 Apr 2021
    • News

    Get Ready for the Relationship Renaissance

    Photo courtesy of Hinge Photo courtesy of Hinge With vaccines more readily available and the world inching toward recovery, Justin McLeod (MBA 2011), founder and CEO of the dating app Hinge, predicts singles will be getting serious about dating. Surveys by the... View Details
    Keywords: Private Households; Personal Services
    • 01 Sep 2018
    • News

    Turning Point: Power Outlet

    Depelsha McGruder (MBA 1998) (illustration by Gisela Goppel) Depelsha McGruder (MBA 1998) (illustration by Gisela Goppel) In July 2016, after visiting relatives in Georgia, I was watching CNN in the airport and saw graphic reports on the death of Alton Sterling, shot... View Details
    • 01 Mar 2014
    • News

    Feedback

    Our New Look Welcome to your new HBS Alumni Bulletin. Over the past several months, we've done a deep dive—polling you about your likes and dislikes, reconsidering both what we write and how we write it, and totally reinventing the way the magazine looks. We want this... View Details
    Keywords: Health, Social Assistance