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  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

this feeling that just because I’m a girl doesn’t mean I love pink! There’s something very off-putting about feeling like you’re being reduced to a single category of membership.” Tami Kim The study’s findings are detailed in the working... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

L. Arbuckle Professor of Business Administration Bringing climate change down to earth (and actionable) means focusing on cities in which nearly all the salient issues intersect. Metropolitan areas are beginning to ramp up actions in the... View Details
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

payments and later performance-based payments. The trade-offs here, including revenue recognition, are quite complex and might force the vendor away from performance-based pricing. Application guidelines The complexity and custom nature of the performance agreement... View Details
Keywords: by Benson Shapiro; Manufacturing
  • Web

Continuity of Strategic Direction - Institute For Strategy And Competitiveness

assets related to the strategy Establishing a clear identity with customers, channels, and vendors Does this mean a company should never change? The answer is no. Innovation and growth ensure success. However, the value proposition stays... View Details
  • Web

Online Business Strategy Course | HBS Online

Participants are expected to fully complete all coursework in a thoughtful and timely manner. This will mean meeting each week’s course module deadlines and fully answering questions posed therein. This helps ensure your cohort proceeds... View Details
  • 31 Jan 2023
  • Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

looking for meaning in their work—and are eager for roles offering a higher purpose even if they pay less than traditional positions. When graduates are willing to work for less in jobs they feel are “useful to society,” the labor market... View Details
Keywords: by Rachel Layne
  • 01 Mar 2024
  • News

Vital Signs

Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented... View Details
Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
  • Web

Investment Banking & Securities Underwriting | Baker Library | Bloomberg Center | Harvard Business School

twentieth century, securities in the form of stock became the preferred way of raising capital, and Lehman Brothers issued its first public stock offering for the International Steam Pump Company in 1899. “Underwriting was a potential View Details
  • 01 Jan 2013
  • News

Roger W. Sant, MBA 1960

Sant is doing something that matters, but that doesn't mean he isn't going to enjoy the journey. Whether he's bringing cleaner energy to the world, advocating for environmental sustainability, or chairing the board of a museum, one of his... View Details
Keywords: Susan Young
  • 19 Jan 2024
  • News

The Values and Virtues of a Quick Fix

apart and the strategy is built on speed and the ability to quickly turn planes around at the gate. The powerful part of that story from our perspective is that he responds to this grandmother and then he CCs the entire company. And so everybody sees with deep clarity... View Details
  • 12 Sep 2022
  • Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

managers who act as gatekeepers spot breakthrough ideas that are brushed aside by experts? First, realize feasibility and novelty are two distinct parts of an idea—one doesn’t necessarily mean the other isn’t worthy of consideration, Lane... View Details
Keywords: by Rachel Layne; Aerospace
  • 03 Jul 2012
  • First Look

First Look: July 3

  PublicationsTalk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations Authors:Boris Groysberg and Michael Slind Publication:Harvard Business Review Press, 2012 Abstract How can leaders make their big or growing companies feel small again? How can... View Details
Keywords: Sean Silverthorne
  • January 2025
  • Case

Netflix: Takedown Troubles

By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell
In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Cost vs Benefits; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Strategic Planning; Adaptation; Decisions; Motion Pictures and Video Industry
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  • 2010
  • Book

Seven Strategy Questions: A Simple Approach for Better Execution

By: Robert L. Simons
To stay ahead of the pack, you must translate your organization's competitive strategy into day-to-day actions that will enable your company to win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and... View Details
Keywords: Decision Choices and Conditions; Innovation and Management; Resource Allocation; Business Processes; Organizational Culture; Competitive Strategy
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  • February 2008
  • Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
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  • February 2008
  • Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
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  • 01 Jul 2020
  • Blog Post

How SVMP Helped Me Take My Next Steps (2+2) and Find Myself

I am becoming. The power of that memoir title never really hit me until I sat to write this blog post. I don’t mean to quote Michelle Obama in making that statement (I mean there are definitely worse people... View Details
  • Web

Research - Behavioral Finance & Financial Stability

Levered Banks By: Juliane Begenau & Erik Stafford JUN 2016 The choice of relatively high leverage as a means to reduce the overall cost of capital by many banking practitioners is interpreted as folly by some, and defended by others as a... View Details
  • Web

Online Management Course | HBS Online

School Online. Participants are expected to fully complete all coursework in a timely manner. This will mean meeting each week’s course module deadlines and fully answering questions. This helps ensure your group proceeds through the... View Details
  • 01 Sep 2023
  • News

Case Study: The Home Team

immediate revenue generation. My advice is to prioritize solid unit economics from the outset and build steadily, without compromising for rapid scale. This doesn’t mean you can’t be innovative in your scaling approach. Various partners... View Details
Keywords: Jen McFarland Flint; Real Estate