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  • 15 Dec 2015
  • First Look

December 15, 2015

these actors to change established practices and entrenched behaviors within a short timeframe to help Unilever meet its sustainability targets and also to improve the operations of its partners in the value chain? By encouraging View Details
Keywords: Carmen Nobel
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

was highly susceptible to normative pressure and most evident among individuals concerned with self-presentational aspects of appearing biased (Study 1). However, this tendency was often counterproductive, as avoiding race during interracial interaction predicted... View Details
Keywords: Martha Lagace
  • 16 Sep 2014
  • First Look

First Look: September 16

dangerous, illegal, and unethical behavior at supply chain factories. But little is known about what influences auditors' ability to identify and report poor supplier conduct. We find evidence that private supply chain auditors' reporting... View Details
Keywords: Sean Silverthorne
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised May 2020)
  • Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
  • 22 Mar 2016
  • First Look

March 22, 2016

Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2015
  • First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases the same customers make when... View Details
Keywords: Martha Lagace
  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

Sigman Abstract—We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biological markers of stress and behavioral indices... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

behavior shaped modern American business? A: American business history is chock full of man-of-action hero stories: Edison, Henry Ford, Walt Disney, Ray Kroc, on and on. But the man-of-action hero receded in the postwar era through the... View Details
Keywords: by Manda Salls
  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

infrastructure in the world. What are the implications for their ability to leapfrog content and technical developments in this sector in the United States? Internet development in China. Online marketing and consumer View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 01 Jun 2009
  • News

Dispatches from the Global Classroom

deep experience across the private, nonprofit, and public sectors who is the founder and chairman of FOMEPADE, a financial institution that offers consumer and housing credit. “The fact that we could actually talk to the people and look... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more efficient two-sided market. Betfair.com's... View Details
Keywords: Martha Lagace
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the chance “to work on this brand that... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 17 Sep 2013
  • First Look

First Look: September 17

http://www.people.hbs.edu/shanson/shortint_text_20130814_FINAL.pdf September 2013 Organizational Behavior and Human Decision Processes Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat By: John,... View Details
Keywords: Sean Silverthorne
  • 06 Nov 2012
  • First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting View Details
  • 03 Sep 2013
  • First Look

First Look: September 3

organizations and in society disrupts the learning cycle at the heart of becoming a leader. Women must establish credibility in a culture that is deeply conflicted about whether, when, and how they should exercise authority. Practices that equate leadership with View Details
Keywords: Sean Silverthorne
  • 17 Apr 2012
  • First Look

First Look: April 17

under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details
Keywords: Carmen Nobel
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